Business Studies Coursework - The Importance of advertising

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Business Studies Coursework

The Importance of advertising

Contents

Introduction

Mills Multon

Miller Homes

Effective Advertising

Methodology

Pie Chart

Analysis of Results

Conclusion

Sources

Introduction

In this project I have tried to investigate how two different companies' are at selling the same products. In this case it is property. I have put together a small survey to find out why customers will go to one business to buy a product, rather than going to another business.

The two businesses that I will be researching off are, Mills Multon Partnerships and Miller Homes.

I chose these two businesses because both of them are in the property business, one of them "obviously Miller Homes" is, and a very large family business, and the other is a small business. And I can get research of both of them very easily.

Mills Multon

Mills Multon Partnership is a small business in the property trade, in which Mr. Fraser Mills and Mr. Fred Multon are joint owners.
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Miller Homes

The Miller Group is the largest privately owned property development, house building and construction Services Company.

With a focus of creating long-term partnerships, the company aims to deliver world-class standards of service to customers.

Effective Advertising

Advertising is either informative or persuasive. It uses newspapers, television and other media as a means of encouraging people to come and do business with them. Without advertising the public would not know where a business is and what it makes or sells. This is how important advertising is. Large companies spend millions of pounds each ...

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