Car Advertisement Evaluation
I had to plan a new car advertisement for Volkswagen car manufactures.
The brief for this advertisement was to produce a 30 second unstereotypical character advert. Their must a character which need to act in unexpected way, to grab audiences’ attention, inform them of the product and therefore appeal to their feelings and persuade them to buy the product, which is Volkswagen car.
In my advertisement there is a girl waiting or his boyfriend at park. Then the boy comes and tell the girl that he got a surprise her, therefore cover girls eyes and take the girl to the place he park his car, which was the surprise for the girl. And then the boy takes his hand off from girl’s eyes, to show his new Volkswagen car. The girl really liked the car; therefore the girl puts herself on the front deck of the car. Then the boy gets a rose out from his back pocket to propose the girl, but the girl paying attention to the boy because she was very engaged with his new car. Therefore the girl even start talking to the car started saying that she “love” the car. On the other end the boy thought that she was talking to him and love him, so, try to kiss the girl. But the girl gets n motion push the boy out of his way, therefore snatch car key’s from boy’s hand, therefore drives away the car and then logo of Volkswagen and slogan comes up.