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Changing culture and communication.

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Changing culture and Communication Coursework Television 1. Describe the leisure activities of young people in the 1930's. How did television fit in? In the 1930's the emergence of higher standards of living and shorter hours of work, plus the extension of paid holidays to wider groups of workers, provided the impetus to an increase in almost every type of leisure activity, whether cigarette smoking, cinema, popular music, seaside holidays or reading. In the 1930' the concept of teenagers did not exist. Young people generally shared the leisure pursuits of the wider population in many respects. However it is fair to say that young people tended to frequent the cinema more. The Carnegie Trust in a study for example found that cinema attendance was the most important single activity of young unemployed in the 1930's; they estimated that about 80% attended a cinema more than once a week. By 1930 cinema had become an all-pervasive form of entertainment. Going to the pictures offered an escape from reality for many people. It is estimated the number of cinemas rose to 5000 during the 30's, some of them purposed built with seating capacity of 4,000. ...read more.


BBC program's in many respects were elitist and high brow and failed to attract a large segment of the population. ITV produced programs which appealed to a larger cross section of the British population. The consequence of ITV commissioning program that were populist was that the BBC share of the audience decreased. Fierce competition from ITV was a good thing as far as viewers were concerned. The BBC could no longer take the audience for granted. It needed to justify its existence and the issuance of the license fee by making program's that attract higher rating. In response to competition the BBC commissioned program's which were down to earth and appealed to a diverse audience such as six-five special aimed at young adults. Television had evolved by the 1960's. Technology had advanced. It was know available in colour. The viewing hours were extended. The look and feel of the TV changed to a great extent. It was no longer restricted to 12 inch but was know available in 17 inch with "superb photographic quality" and improved sound. The TV set was know available increasingly streamlined. There were more portable and less boxy. The price of TV came down as a result to competition and this generated desire on the part of many people to purchase a TV. ...read more.


It is also know possible to access the internet using technology providers such as videocon. The proliferation of choice and genre has reduced the collective experience to some extent. It can be argued that the mass experience of watching the same program overnight and talking about it the next day at work is less common. There is much concern about sex and violence on television. To a great extent the contents even before the 9 o'clock watershed have become more adult since the 1960's. Acts of violence and carnage by young people in the UK and abroad have been blamed by some critics as a result of exposure to violent materials. Some critics see television as the modern opium of the masses. They see television as a pacifier and an instrument of propaganda. It is true that television has a lot of negative aspect but it bestows many benefits. It provides a mirror into human life. Its news and current affairs keep human beings in touch with humanity throughout the world. Innovation such as Ceefex and oracle provide a host of information from flight information to recipe from a cookery program something which did not exist in the 1960's. Television has come a long way but it may be just a small step in a long journey of progress and challenges. AL-AMIN CHOUDHURY 11L ...read more.

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