• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Cleary analyse the external influences affecting the development of the marketing strategy

Extracts from this document...

Introduction

E3 - Cleary analyse the external influences affecting the development of the marketing strategy External Influences The customer: The customer has obvious influences on my marketing strategy such as buying behaviour this will include such things as the taste they like, the price they like and the size and shape of the can they prefer. But they also have other issues which can be addressed under 3 different heading: 1. Ethical issues - these are the morals that people live under in most societies. This is currently turning into a large issue for companies because of some companies exploiting these morals. These include such things as Child Labour (exploiting children in 3rd world countries), Employee Treatment (poor working conditions etc) and Product Development (non-genetically modified goods) 2. Environment issues - this is concerned with recyclable packaging and other factors like this. ...read more.

Middle

The ASA does not actually have any legal influence over its members but if they break the ASA's standards they will face sanctions such as Refusal to offer advertising space, generate negative publicity through monthly reports on offenders, and withdraw privileges of membership. The Chartered Institute of Marketing is comparable to the ASA in ways because they both have their own codes of practise to which members must abide. Both of these bodies exist because organisations will obtain a certain amount of prestige and trustworthiness (from the public) by being affiliated with these bodies. Legal constraints: There are many acts that are in place to make sure that goods are advertised by organisations are sold in line with certain standards as directed within. The Sale of Goods Act -This act ensures that goods provided are of 'merchantable quality'. ...read more.

Conclusion

The Broadcasting Act - This act is regulated by the Independent Television Commission. The Independent Television Commission (ITC) regulates the licensing of television commercials and undertakes to protect consumers interests. Their power comes from the Broadcasting Acts of 1990 and 1996 which allows the ITC to issue advertising licenses. The Competition Act - this act has two main functions: 1. The investigation of matters referred to it by the Director General of Fair Trading, in regard to the existence of monopolies, mergers, and disputes. 2. Hear appeals made against decisions made under the Competition Act in relation to mergers etc. The Office of Fair Trading - this is a government body which has been set up to ensure that anti-competitive behaviour is not allowed and that the interests of consumers and traders are protected. Even to the extent of recommending changes in laws where necessary to ensure a competitive and fair environment. A.M.D.G ALEX WHICHELO 02/05/2007 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Produce a marketing strategy for a product or service with a clear understanding of ...

    'Spots' are bunched into breaks which may contain just one advertisement, though this is rare, or several. Each of the programme companies charge different rates, or prices, for its spot time. It is not hard to see why. One company, Grampian Television, serves only about 2,023,000 homes, but the London

  2. Viral Marketing

    As we move from the mass -to the multi-mediated world of interactive communication at least four predictions can be made regarding its impact on the character and contours of the commercial message itself. 1. The commercial message will become multi-dimensional and transactional.

  1. An investigation Into The Different Marketing Language of Holiday Brochures For Different Age Groups.

    For example, a man standing in his swimming trunks has a penis drawn over it! This is also on a full page spread. Club 18-30 makes use of juxtaposition by placing provocative words next to provocative pictures. For example "rise" is super-imposed onto the page over a picture of a

  2. The principles of marketing.

    Cosmetics 356 Leisure Equipment 327 Drink 245 Household Stores 244 Holidays, Travel & Transport 242 Publishing 217 Pharmaceutical 217 Entertainment 182 Institutional & Industrial 142 Government 87 Charity & Educational 49 THE MEDIA National daily newspapers 14 National Sunday newspapers 11 Regional morning newspapers 18 Regional evening newspapers 72 Regional

  1. Media Marketing Plan

    It is one of the four aspects of marketing and the free holiday competition will involve disseminating information about the newspaper. The competition will promote the newspaper by means of sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations and creation of a corporate image.

  2. Compare two advertising leaflets for the RSPCA and Christian aid.

    The final part inside the page shows text that is effective. It is telling us "friend for life" and support animal cruelty. The picture of the cat is playing on sympathy so we feel sorry for the animals and donate to RSPCA.

  1. Professional Development Day

    So it is very important that you go university but it's also important to get experience as well." Journalist for Guardian For my second talk I decided I wanted to go see a journalist that works for one of my favourite news papers the Guardian.

  2. As the Marketing Manager of this ice cream firm, CALMOR, I have written this ...

    The most popular place to purchase the lolly was within the supermarket, with nearly 70% of respondents preferring it. Next popular was local licensed shops with 20% then Off-licenses with 11% of respondents. The most popular place to purchase the pack of individual portions was in the supermarkets with a

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work