• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Coca Cola company review

Extracts from this document...

Introduction

Assignment 1 By: Jia Hui Sun For: Rosemary Venne Commerce 101.3(11) Submitted: 15 October 2004 1. This essay is regarding the most famous soft drink in the world - Coca Cola. Coca Cola was invented by Dr. John Pemberton on May 1886. Pemberton mixed the combination of lime, cinnamon, coca leaves, and the seeds of a Brazilian shrub to make the beverage. As time goes by, Coca Cola company has already become the world's largest company and the leader of soft drink producers. Why the company did so successful over one hundred years? Besides the reason that the product is very tasty, another important reason is the company's marketing strategy. The 4 'P's (i.e. product, price, place, promotion) will be talked about as following. PRODUCT The Coca Cola Company has almost 400 brands of beverage. It markets four of the world's top five soft drink brands (Classic, Sprite etc). Consumers in nearly 200 countries enjoy The Coca Cola company's products every day. The original and the best sell brand is Classic. It probably is the most people's first choice. ...read more.

Middle

Coca Cola also donate a lot of many to charity and support Olympic game. The well-know Coke promotion is "Coca Cola Christmas", Coca Cola has a great "reprehensive" and considerable amount of Coke will be sold during that period. PLACE (DISTRIBUTION) Coca Cola Company manufactures beverage syrup and concentrates which then sell to a network of independently operated bottlers. For example, there is a bottler in Prince Alberta which is located in Saskatchewan. Some of the bottler independently owned, some of them are owned by The Coca Cola Company. Bottlers are responsible for producing, packaging and distributing the products to their territories. The method of the transportation usually is trucks. Trucks deliver products to intermediaries like retailer and restaurant. They also fill up the vending machine regularly which can be found all over the city. According to Figure 1, we can easily notice that some other soft drinks compete with coke classic. Although Coke classic takes big amount of market, other soft drinks also has big market share, such as Pepsi Cola, Mt.Dew, and so on. ...read more.

Conclusion

There will be more potential costumers for Coke classic. Coke classic still should be the major product for Coca Cola, and the formula will be remained, since some young customers have already have brand loyalty over 20 years with Coke classic. For example, Coke changed the formula in 1985; most people complain the "New Coke" is not as good as original one. The price of the Coke product may keep constant, even though the Coca Cola company will face inflation problem. In the mean time, the high-tech producing line should take over old one, and reduce the cost as low as possible, then, using cost-oriented pricing strategy. It will let Coke classic's price more competitive to appeal my target market. I will make the promotion in happy and peaceful style. Sports can also used in promotion, for example, young adults' favorite sport- hockey. With the increasing young adults' population, I will use intensive distribution, and put Coke classic into as many place connected with young adults as possible such as restaurant, bars, and postsecondary school, and so on. It is possible to gain more Market share. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Produce a marketing strategy for a product or service with a clear understanding of ...

    can find out what customer needs need fulfilling and in what way. For an example I can find out what Coca cola's competitors are doing which Coca-Cola can do and do better. For my secondary research I went and got notes from the notes but later on when I received Coca-Cola booklet I decided to get the information from there.

  2. Pepsi-Cola company review

    Pepsi's target market has usually been the middle-income family, as Pepsi is not as expensive as Coke and not as cheap as the other brands. Pepsi around the world usually target toward young people early teens to late twenties, however this is still based on location and in China the

  1. Susan Glaspell's 1916 play 'Trifles' - review

    Hale defines her gender role in comparison with Mrs. Wright when talking about Minnie she says 'she didn't even belong to ladies aid'10 she accepts that they are both farmers' wives and that Minnie never fully embraced that gender role. Minnie did not get involved with other women or with organisations that would have given her freedom.

  2. The Coca Cola company - You need to consider the current market, find a ...

    use it to their advantage and potential investors will query on whether they should invest I the company. * The Coca Cola Company is a large business it has many different departments for different jobs, all these departments have to work together.

  1. Coca cola - swot analysis

    PUBLIC RELATIONS Before I plan or introduce anything I will introduce an organisation within the company which will combat any weaknesses and react to threats, because I don't want another incident like France happening again where coca cola took it's time in responding, eventually, only a short statement of apology appeared, eight days after the initial reports of illness.

  2. Quantitative Methods Management Report SURREY & HAMPSHIRE RESTAURANT SECTOR

    This show that even though fast food is the most popular type of restaurant not many small restaurants sell it which means that it is not a very competitive market for the small sector and is a good market to enter for potential businesses.

  1. Coca cola How has managed to become the most successful beverage company in the ...

    The firm is in title to protect their formula because if it were exposed, there would be no incentive for innovation and the same would apply to many other companies. Another important feature is the relationship with stakeholders, those inside and outside the business who are affected by the firms' actions.

  2. Coca Cola & its Evolution

    He started advertising on the radio in the 1930s and on the television in 1950. Currently Coca-Cola is advertised on over five hundred TV channels around the world. In 1931, he introduced the Coke Santa as a Christmas promotion and it caught on.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work