• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Comment, analyse and review three advertisements from a variety of media. Evaluate their effectiveness and impact on their audience.

Extracts from this document...

Introduction

Comment, analyse and review three advertisements from a variety of media. Evaluate their effectiveness and impact on their audience. Media is a powerful force, sending messages to nearly everyone on earth. It uses every communication tool possible. No matter how hard you try, you cannot get away from it. Media, whether you like it or not, to a large degree, defines how we live our lives. One of the most important things in media is audience. If there was no audience, all of the papers, broadcastings and recordings would mean nothing. For an advertiser to attract their audience they need to think of things that would appeal to their target market. In advertising they use their target market to determine the different selling points they use. The main intent of an advertiser is to persuade their target market and capture their attention. When studying and comparing adverts you can see the many different selling points they use to attract their audience. All of the adverts I have chosen, are from different types of media but they are all are from the same genre, pet care, so it makes them easier to compare. Advert 1 is advertising IAMS, a healthy cat food. ...read more.

Middle

It is in a big bold font and the word "love" is in a bigger font than the rest of it. The way the text is written it makes it seem like a lonely hearts advert. The text under the picture puts emphasis on a lot of important factors. They use a rhetorical question to start off the text, "Looking for love?", this makes you want to read on about how you can get this "love". The next thing they put emphasis on is "For just �1 a week," This is making the �1 seem like nothing, because of the use of the word "just". They also put lots of emphasis on the fact that, "they never destroy a healthy dog." In the last part of this text they write "unconditional love", they seem to have repeated the word love a lot in this advert to draw you in to wanting this love and wanting to sponsor. Although there is a lot of text, the way they have written the first few sentences it makes the reader want to read it all. At the very bottom of the advert there is a coupon to send off to sponsor a dog. ...read more.

Conclusion

You will also notice that not one of the kittens are at all dirty and all have perfect white coats. In the script it compares Catsan to other cat litters, and quote, "Compared to ordinary cat litter Catsan is three times more effective against odour." This is an opinion presented as a fact. By comparing their brand to "ordinary" brands they are in effect saying that their brand is the best. Because media is such a powerful force we are all influenced by it in different ways. All of these adverts manipulated me in some way maybe more than another person because I am an owner of cats. For people who don't own cats the advertisement will not have much of an influence on them as they have no need to buy it, although it might sway them towards getting a pet cat because of the way they present the kittens in the TV advert. Comparing all of these adverts you can see the different methods that advertisers use to persuade their audience to buy a product or a service. I think TV is a better form of advertising but it is very expensive for the advertiser. It is a better form because you see movement, sound and colour. It gets the message across easily and efficiently. Alex Fulker Media Essay Jan 2004 - 1 - ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Free essay

    Using AIDA to analyse an advert for a power bar.

    In this advert, emotive words include: "need", "power", "more", "energy" and "chocolate". Each one of these words is intended to arouse a feeling or feelings in the viewer.

  2. A study of the representation of women in magazine beauty advertisements, with close reference ...

    Although this was not a magazine advert, it nonetheless shows how much this company spends on its advertisements. The advert was for the famous fragrance Chanel No.5, was two minutes long, (three including credits) and cost �18m to create. It was shown on television and in cinemas before the screening

  1. Marketing Media and Audience Feedback

    wants through exchange processes, and is the management process of anticipating, identifying and satisfying customer requirements profitably. As I progress throughout this assignment, I will familiarise myself with such information and respond to the many definitions in a methodical or disciplined manner.

  2. Exploring Printed Media Texts I have selected two advertisements printed on paper to compare ...

    As the readers eye moves down the page the final band of three illustrations, the middle illustration uses the wire between the headphones and his personal stereo to both write the text but to visually take the readers looking on a journey which is directed down to the bottom of

  1. How has lucozade persuaded it is audience to buy the product from 1970 to ...

    Close ups and jump cuts of the green traffic light are intercut with shots of Daley's feet and legs to give a sense of renewed energy and power. He is wearing addidas trainers so they are not only promoting Lucozade but addidas as well.

  2. Essay on sexual stereotyping in two advertisements

    we have but also genes for intelligence, violence, for being gay and so on. Theories that say genes decide the way we behave are called genetic determinism. However, there is no concrete scientific evidence, which has been put forward to support these theories. The question is who influences our behaviour?

  1. Compare the different types and variety of advertising media that are available to businesses ...

    2002 and that four out of five adults read a national newspaper. Newspaper and magazines can be useful for targeting a particular audience or market segment. For instance, businesses selling sports equipment might advertise in the Sunday times. Newspaper advertising can also be useful for smaller businesses.

  2. The aim of this project is to systematically stylistically analyse Credit Card advertisements from ...

    Concerning the associations of words in the ?AN? advertisement, the use of the abstract noun ?idea? is denotative, as it is conceptual and therefore holds cognitive meaning. The central or core meaning of this lexical item is a plan formed by mental effort, indicating both purpose and intention.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work