Commentary: Music Print

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Joe Smith

Commentary: Music Print

Promotion

The aim of the ‘Music Print’ assignment was to create two pieces of promotional material for a fictional band or solo act of our choice. One of them had to be to promote them as a new act, and the other had to promote them once they were established.

First of all I had to decide upon whether the client was a solo artiste, band, the type of music they played (or didn’t) and most important, their name.

I decided to go for a band, as they would have slightly more possibilities in the advertising. I wanted to promote music that I liked and therefore had more understanding of the sort of thing I would be promoting, and so the band play their own “New Metal”/ “Ska”, traditionally these sort of bands play their own music. I looked round at different names of bands on the Internet that played this sort of music to see what sort names they had, they tended to be very different and varied from “Selector”, “Sum 41”, “Big Up”, “Allstarz”. All of these names seem to have a little meaning and don’t need thinking about and so the name I have used is Enola.

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I choose this name initially because I was reading an article in a magazine that mentioned the it, I thought that Enola would be a good name for a band of this type as it is short, simple and easy to say. The band was going to be aimed at male and female teenagers and possibly students, as they seem to be the general audience for this sort of music, and so the promotional material needed to show that it aimed towards this age group of people.

For the first piece of material to launch the band I ...

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