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Communicating with multimedia.

Extracts from this document...

Introduction

` New Look Krisp Audience (who is it aimed at? Age? Gender? Profession? Etc) This website is aimed at teenagers between the ages of 13-19 and young women between the ages of 20-30 years of age. This website is aimed at ladies between the ages of 14-30 years of age. Purpose (what message are they trying to put across to the audience?) The purpose of their website is to attract both teenagers and young women to buy their latest trends at very keen prices. The purpose of their website is to make the target audience aware of their location, where you are able to get more information about the store and about what they have to offer. What media components are used (e.g. text, pictures, sound, and video?) This website uses text to explain what new look is about and pictures to show users what latest trends are available in their stores. This website uses the media components of text where they make the audience aware of where to find them and what they are all about. Intended impact on audience e.g. to inform, to shock to amuse? Their intended impact on their target audience through the website is to inform their users what they specialise in, the fact that new look is a nationwide company and that their latest trends is available at unbelievable prices. Their intended impact on the target audience is to inform their users of their store locations in different places, their card and certain career options which are available in their store. ...read more.

Middle

There are no user instructions as to how they are able to interact with the website, because they are able to do this freely, as they would wish to interact with the website. Do you think the presentation is effective i.e. does it put its message across clearly and in a way that the viewer will remember? Explain why. I think that the presentation is effective in putting their message across because their target audience seem to keep going back because of their latest trends and in terms of what they have to offer their target audience. I don't think the presentation is that effective, because the message that they put across to the target audience is not clear, it only gives information as to where the stores are locations and how you are able to contact them about finding out more. I think there should be a lot more information about the stores fashion trends and how they are able to get hold of them. Do you think that one of the presentations is more effective than the other? Explain why. (Remember to take into account who the presentation is aimed at.) The presentation which is most effective to their target audience is New Look because they have a lot more pictures and graphics which show the users what they have to offer and all of their latest fashion trends. Whereas the other presentation doesn't have any graphics or pictures at all, and this isn't guaranteed to keep the target audience interested in the presentation. ...read more.

Conclusion

In this multimedia presentation the target users are also able to navigate the slides by using the action buttons provided at the bottom of the slides to link from on slide to another. There is also background sound on each of the slides to amuse the target audience, and to keep them interested in the multimedia presentation. I think that I could improve this multimedia presentation by changing the colour of the background of each slide to make them stand out. However before deciding on what I may be able to improve I plan on getting feedback from the target audience and testing the presentation on them to see what they think and if necessary make any improvements that need to be made. Questionnaire. 1. Did you enjoy the subject matter of the presentation? Yes No 2. How did the layout of the presentation appealed to users? Good Satisfactory Not good 3. What did you think about the colour of the background of the presentation? Good O.K. No good 4. Did you think the language was appropriate for 14 -16 year olds? Yes No 5. Was there too little information? Yes No 6. Were there enough images in the presentation? Yes No 7. How where the sound effects on the presentation? Loud O.K. Faint 8. Was the presentation easy to navigate? Yes No 9. Do you think that the presentation furthered your knowledge and understanding of the presentation on the whole? Yes No Thank you for your time and patience. Changes made to presentation from feedback. Backup folder of Unit 5: Communicating with Multimedia. Serife Djuma Unit 5 ...read more.

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