• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Compare and contrast the effectiveness for two charity advertisements. What are they trying to persuade us to do and how do they do it?

Extracts from this document...

Introduction

Media Coursework. Task: compare and contrast the effectiveness for two charity advertisements. What are they trying to persuade us to do and how do they do it? Charities: RSPCA Oxfam In this essay I am going to be comparing and contrasting the effectiveness of two advertisements. The first is the charity Oxfam which is advertising guns and demanding it to be stopped being sold and also falling into the wrong hands. The second charity is RSPCA (Royal Society of Preventing Cruelty to Animals) which is trying to stop people buying a certain kind of eggs and to stop these eggs being produced. These eggs are harming chickens and/or hens. The message of Oxfam is trying to persuade people to stop guns falling into the wrong hands. Firearms are ruining people's lives. For e.g. a person uses a firearm on someone else then the victims of this are the person shooting the firearm and the family and the victim and family. ...read more.

Middle

The image of Oxfam advertisement is of a young girl who is injured due to the supposedly 'controlled' guns. In the advert RSPCA the image is of packet of eggs that is labelled '100% battery produced eggs' just by looking at the picture tells us that these specific eggs are produced in inhumane conditions. The headline in the Oxfam advertisement is bold and telling us that the girl is giving her opinion on her view on gun controls. In the RSPCA advertisement the headline is big and bold and is asking a rhetorical question which then is followed by the answer to the question. 'Recognise the packaging? Of course you don't.' The logo Oxfam advert is at the bottom and at the bottom of the logo there is a charity number of Oxfam, the actual number is in a small font. The logo in the RSPCA is also at the bottom and it says RSPCA and is shaped in a diamond and placed in an outer diamond. ...read more.

Conclusion

In the RSPCA advert the phrase is: 'its time the chicken came before the egg' this is also catchy because people don't care about the egg was produced or what conditions it was being produced in they just want the egg. Here is a famous quote 'which came first the chicken or the egg' In conclusion I feel that the most effective advertisement as a whole is Oxfam because it is set in landscape and not most advertisement are in landscape so it is quite a change. Also the fact that the information is on one side and the image is on the other side is very catchy. The picture of the little girl who is injured to the usage of guns is very upsetting. The figures are also very surprising to see the information is very informative. My personal response to this particular advert is that guns should be banned all over the world so it prevents people smuggling them in. anyone caught with a gun should be punished and the only people with guns should be the police. Jemini Patel ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Marked by a teacher

    Discuss techniques used in charity advertising with specific reference to particular examples and case ...

    4 star(s)

    rain and wind which is the way the young girl is feeling. In this advert, they have also used a rubbish motif to symbolise the rubbish in her life. As print-based advertisements are, moving image advertisements are also emotive, persuasive and controversial.

  2. An analysis of 5 cars advertisements assessing Image, Layout, Colour, Language and Effectiveness.

    Each of the advertises concentrate on a different feature of the car. In each of the Audi advertisements the car is continually being personified. Each advert has also been shot from a different camera angle and from different heights. This is done so that different views of the car can be viewed.

  1. Media Coursework, Advertisements

    text on the front and a full page of text on the back. Unlike the Wildlife Millennium Covenant advert (which has the emotional appeal on the front and information on the back) this advert has emotional appeals in the form of real-life stories throughout the whole text to constantly remind the reader of the cause.

  2. What changed in us society during the 1920’s due to the economic boom?

    The construction industry lead to a growth in employment in industries that collected raw materials as did the power stations that were built to create the electricity demand. These factors were very important in the reduction of unemployment in the 1920's with a decrease of 8% form 11% in 1921 to 3% in 1929.

  1. Exploring Printed Media Texts I have selected two advertisements printed on paper to compare ...

    ANALYSIS OF FIRST IMPRESSIONS - PRESENTATION - Layout and organisation the use of devices - layout and images - to contact the target audience · ….. Look at presentational devices (layout and images) as well as linguistic devices (use of language).

  2. Essay on sexual stereotyping in two advertisements

    In addition to the bright and girly colours, I think the colour theme with the girl is trying to show how this girl does her chores, is very domestic, doesn't go outside the house and is a typical housewife who is emulating her mother.

  1. Compare the persuasive techniques used in the two charity fundraising advertisements. Which advertisement ...

    From this you can see that the two advertisements use similar techniques; however, the "Save The Children" advertisement uses more repetition. The two advertisements also use strong adjectives to create an emotive impact on the reader. The "Bhopal Medical Appeal" advertisement uses adjectives such as "Severe" "Filthy" and "New".

  2. Compare and Contrast the Oxfam 'Cut Conflict' Advertisement and the CCF Advertisement.

    Like the little girl in the Oxfam advertisement, the first thing you notice in the CCF advertisement is the little girl in the image. Unlike the Oxfam ad where the text was written beside the girl. In the CCF the text is written around the young girl.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work