Part of The Student Room Group

  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Compare and contrast the effectiveness for two charity advertisements. What are they trying to persuade us to do and how do they do it?

Extracts from this document...

Introduction

Media Coursework. Task: compare and contrast the effectiveness for two charity advertisements. What are they trying to persuade us to do and how do they do it? Charities: RSPCA Oxfam In this essay I am going to be comparing and contrasting the effectiveness of two advertisements. The first is the charity Oxfam which is advertising guns and demanding it to be stopped being sold and also falling into the wrong hands. The second charity is RSPCA (Royal Society of Preventing Cruelty to Animals) which is trying to stop people buying a certain kind of eggs and to stop these eggs being produced. These eggs are harming chickens and/or hens. The message of Oxfam is trying to persuade people to stop guns falling into the wrong hands. Firearms are ruining people's lives. For e.g. a person uses a firearm on someone else then the victims of this are the person shooting the firearm and the family and the victim and family. ...read more.

Middle

The image of Oxfam advertisement is of a young girl who is injured due to the supposedly 'controlled' guns. In the advert RSPCA the image is of packet of eggs that is labelled '100% battery produced eggs' just by looking at the picture tells us that these specific eggs are produced in inhumane conditions. The headline in the Oxfam advertisement is bold and telling us that the girl is giving her opinion on her view on gun controls. In the RSPCA advertisement the headline is big and bold and is asking a rhetorical question which then is followed by the answer to the question. 'Recognise the packaging? Of course you don't.' The logo Oxfam advert is at the bottom and at the bottom of the logo there is a charity number of Oxfam, the actual number is in a small font. The logo in the RSPCA is also at the bottom and it says RSPCA and is shaped in a diamond and placed in an outer diamond. ...read more.

Conclusion

In the RSPCA advert the phrase is: 'its time the chicken came before the egg' this is also catchy because people don't care about the egg was produced or what conditions it was being produced in they just want the egg. Here is a famous quote 'which came first the chicken or the egg' In conclusion I feel that the most effective advertisement as a whole is Oxfam because it is set in landscape and not most advertisement are in landscape so it is quite a change. Also the fact that the information is on one side and the image is on the other side is very catchy. The picture of the little girl who is injured to the usage of guns is very upsetting. The figures are also very surprising to see the information is very informative. My personal response to this particular advert is that guns should be banned all over the world so it prevents people smuggling them in. anyone caught with a gun should be punished and the only people with guns should be the police. Jemini Patel ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

or


Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. An analysis of 5 cars advertisements assessing Image, Layout, Colour, Language and Effectiveness.

    Each of the advertises concentrate on a different feature of the car. In each of the Audi advertisements the car is continually being personified. Each advert has also been shot from a different camera angle and from different heights. This is done so that different views of the car can be viewed.

  2. Choose two advertisements that are closely related. Compare and contrast the two advertisements.

    "that could normally cost you up to �800" It also states everything is programmed in for you. The writer talks negatively about computers but makes the computer that he is advertising seem very positive. He chooses his words very carefully to describe the computer's benefits.

  1. Compare the persuasive techniques used in the two charity fundraising advertisements. Which advertisement ...

    Adjectives such as these tell the reader more about the situation. It also adds to the emotion of the reader, making them think this is not just "pain"; it is "severe pain". Again, the "Save The Children" advertisement shows a use of adjectives, such as "poorest, hardest," and "generously" make

  2. Compare and Contrast the Oxfam 'Cut Conflict' Advertisement and the CCF Advertisement.

    Unlike it, in the Oxfam advertisement you have to phone in and give donations, where you are also charged for the calls. The other additional difference's are that, the CCF has a border has a border, which is written in text around the advert saying, ' Christians Children's Fund of Great Britain is a human, non-denominational registered charity...'

  1. Oxfam and RSPCA comparisons.

    The RSPCA picture about the dog lying on the floor will not attract as much people as the little girl, but still makes the message it wants to get out. I believe the Oxfam advertisement is more of a concern to me than the RSPCA, and I think will grab more attention.

  2. Discuss and apply the theory of semiotics-'the science of the sign', to three advertisements ...

    This may be because she doesn't feel beautiful and confident anymore, it has been taken away from her. All the beautiful features she possesses are what make her feminine, and it's the fact that she is a woman that has caused her all this unhappiness.

  1. Show how charity advertisements persuade the public to support them.

    This ad tries to persuade us by saying "Yet for just over �2 a week"; it makes us think that this amount of money is small and that it would be worth more to people like Nziku than us. It also tries to persuade us by giving the person in the image a name.

  2. Gender stereotypes in two adverts and how the US Government publicises its War on ...

    The color and font of this text could stand for several ideas: (1) the commercial's message is pure and untainted by politics, (2) the drug trade is surrounded by evil (black), or (3), simply that the text is meant to stand out.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work