Part of The Student Room Group

  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Compare and contrast the effectiveness for two charity advertisements. What are they trying to persuade us to do and how do they do it?

Extracts from this document...

Introduction

Media Coursework. Task: compare and contrast the effectiveness for two charity advertisements. What are they trying to persuade us to do and how do they do it? Charities: RSPCA Oxfam In this essay I am going to be comparing and contrasting the effectiveness of two advertisements. The first is the charity Oxfam which is advertising guns and demanding it to be stopped being sold and also falling into the wrong hands. The second charity is RSPCA (Royal Society of Preventing Cruelty to Animals) which is trying to stop people buying a certain kind of eggs and to stop these eggs being produced. These eggs are harming chickens and/or hens. The message of Oxfam is trying to persuade people to stop guns falling into the wrong hands. Firearms are ruining people's lives. For e.g. a person uses a firearm on someone else then the victims of this are the person shooting the firearm and the family and the victim and family. ...read more.

Middle

The image of Oxfam advertisement is of a young girl who is injured due to the supposedly 'controlled' guns. In the advert RSPCA the image is of packet of eggs that is labelled '100% battery produced eggs' just by looking at the picture tells us that these specific eggs are produced in inhumane conditions. The headline in the Oxfam advertisement is bold and telling us that the girl is giving her opinion on her view on gun controls. In the RSPCA advertisement the headline is big and bold and is asking a rhetorical question which then is followed by the answer to the question. 'Recognise the packaging? Of course you don't.' The logo Oxfam advert is at the bottom and at the bottom of the logo there is a charity number of Oxfam, the actual number is in a small font. The logo in the RSPCA is also at the bottom and it says RSPCA and is shaped in a diamond and placed in an outer diamond. ...read more.

Conclusion

In the RSPCA advert the phrase is: 'its time the chicken came before the egg' this is also catchy because people don't care about the egg was produced or what conditions it was being produced in they just want the egg. Here is a famous quote 'which came first the chicken or the egg' In conclusion I feel that the most effective advertisement as a whole is Oxfam because it is set in landscape and not most advertisement are in landscape so it is quite a change. Also the fact that the information is on one side and the image is on the other side is very catchy. The picture of the little girl who is injured to the usage of guns is very upsetting. The figures are also very surprising to see the information is very informative. My personal response to this particular advert is that guns should be banned all over the world so it prevents people smuggling them in. anyone caught with a gun should be punished and the only people with guns should be the police. Jemini Patel ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

or


Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Marked by a teacher

    Discuss techniques used in charity advertising with specific reference to particular examples and case ...

    4 star(s)

    In my opinion, moving image advertisements can be more effective than print-based advertisements because they are able to use audio codes to set the tone and mood of the advert. In this advert, the advertising agency has used pathetic fallacy to illustrate her mood, as the weather is miserable with

  2. How Media Texts Persuade Us.

    Although tabloid papers entertain is, the article does also inform us of the situation at hand even if it is biased. It also describes the state of the Government. We see that the article informs, because it describes the current issues, affairs and debates.

  1. An analysis of 5 cars advertisements assessing Image, Layout, Colour, Language and Effectiveness.

    Each of the advertises concentrate on a different feature of the car. In each of the Audi advertisements the car is continually being personified. Each advert has also been shot from a different camera angle and from different heights. This is done so that different views of the car can be viewed.

  2. Compare two advertising leaflets for the RSPCA and Christian aid.

    Another way that advertising surrounds us is music. Music surrounds us as the music artists inflict customers because we have experienced what the artists have gone through life. An example could be 50 cent who lost his closest to him, his parents at an early age.

  1. I am going to analyse and compare two different charity advertisements. One is a ...

    The picture is superimposed on the black background to give it a border- an effective way to grab the audience's attention. The text below this is a small clear font that is black with a white background. The contrasting backgrounds and text colours mesmerizes the audience, making them look at the advertisement.

  2. Media Coursework, Advertisements

    The final advertisement is Help the Aged, the purpose of this advert is to persuade the audience to donate money to heat elderly peoples' homes. It is aimed at adults who are willing to donate money towards the cause. The advert also has other purposes- to promote the charity and give the reader some information about the cause.

  1. What changed in us society during the 1920’s due to the economic boom?

    With the boom of business there was a growth in demand for construction for new buildings to accommodate the new workers and machinery of industry. Therefore this lead to a demand for electricity, during the 1920's this demand doubled and by 1929 over 70% of America has electrical lights.

  2. Essay on sexual stereotyping in two advertisements

    This shows that the boy is emulating his heroes and the advertisers use this to attract the attention of the male sex and to persuade them to fantasise about taking part in this 'exciting adventure'. In contrast, the advertisement with the girl has a background that is white, spacious and very clean.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work