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Compare and contrast the effectiveness for two charity advertisements. What are they trying to persuade us to do and how do they do it?

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Introduction

Media Coursework. Task: compare and contrast the effectiveness for two charity advertisements. What are they trying to persuade us to do and how do they do it? Charities: RSPCA Oxfam In this essay I am going to be comparing and contrasting the effectiveness of two advertisements. The first is the charity Oxfam which is advertising guns and demanding it to be stopped being sold and also falling into the wrong hands. The second charity is RSPCA (Royal Society of Preventing Cruelty to Animals) which is trying to stop people buying a certain kind of eggs and to stop these eggs being produced. These eggs are harming chickens and/or hens. The message of Oxfam is trying to persuade people to stop guns falling into the wrong hands. Firearms are ruining people's lives. For e.g. a person uses a firearm on someone else then the victims of this are the person shooting the firearm and the family and the victim and family. ...read more.

Middle

The image of Oxfam advertisement is of a young girl who is injured due to the supposedly 'controlled' guns. In the advert RSPCA the image is of packet of eggs that is labelled '100% battery produced eggs' just by looking at the picture tells us that these specific eggs are produced in inhumane conditions. The headline in the Oxfam advertisement is bold and telling us that the girl is giving her opinion on her view on gun controls. In the RSPCA advertisement the headline is big and bold and is asking a rhetorical question which then is followed by the answer to the question. 'Recognise the packaging? Of course you don't.' The logo Oxfam advert is at the bottom and at the bottom of the logo there is a charity number of Oxfam, the actual number is in a small font. The logo in the RSPCA is also at the bottom and it says RSPCA and is shaped in a diamond and placed in an outer diamond. ...read more.

Conclusion

In the RSPCA advert the phrase is: 'its time the chicken came before the egg' this is also catchy because people don't care about the egg was produced or what conditions it was being produced in they just want the egg. Here is a famous quote 'which came first the chicken or the egg' In conclusion I feel that the most effective advertisement as a whole is Oxfam because it is set in landscape and not most advertisement are in landscape so it is quite a change. Also the fact that the information is on one side and the image is on the other side is very catchy. The picture of the little girl who is injured to the usage of guns is very upsetting. The figures are also very surprising to see the information is very informative. My personal response to this particular advert is that guns should be banned all over the world so it prevents people smuggling them in. anyone caught with a gun should be punished and the only people with guns should be the police. Jemini Patel ...read more.

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