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Compare and contrast the presentation of the E-coli outbreak story, as covered in the two newspapers.

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Introduction

Compare and contrast the presentation of the E-coli outbreak story, as covered in the two newspapers. "Horror of killer food bug." This quotation, the headline from the Express newspaper, confirms, in quite a concise amount of words, the stereotypical and distinguishing points of a tabloid newspaper. These points being the following that tabloids are sensationalist, try to provoke your emotions by using highly emotive language, tend to report on local and national issues rather than international and world problems, and that tabloids usually just provide a quick overview of the story tending not to provide sufficient information for a highly detailed report. The heading of the Telegraph however is quite different, "Four more pensioners die in food poisoning outbreak." This shows the typically quantitative and balanced view that the broadsheets tend to show. The points on which broadsheets tend to differ with tabloids are that they are informative, tend to concentrate on stories neither involve celebrities or sex, they are less biased in opinion and usually allow readers to develop their own views on the subject rather than pointing out an obvious conclusion, they tend to use less emotive language, the language used is complex and the stories require some thinking and can not just be absorbed in a quick read. Both categories of newspaper contain the following points, use of photographs, bias, scientific approaches or shock tactics, use of experts, headlines, use of space, layout and the language. ...read more.

Middle

the reader, the Telegraph however, although it tells you how many have died and that they are, "giving cause for concern," does not try to create panic. The Express uses language such as, "fighting for their lives," and, "a storm broke over why health official delayed public health warnings." The Telegraph does not just show the negative points and says, "younger people ...are more likely ...to resist." The Express says, "The source of the infection was traced to a butcher's in Lanarkshire." But, the Telegraph says, "Health officials believe that the outbreak has been caused by cooked meat sold by John M Barr & Son." The terminology is completely different; the Express is looking for someone to blame so that there is a scapegoat for its readers to vent their fury upon. The Telegraph in contrast doesn't so much look for a criminal and victim situation as it explains the facts of the matter. The Telegraph also contains a statement from Mr Marr's solicitor, " Mr Barr is over whelmed by how grave the situation has become. He is co-operating fully with the health officers." The Telegraph helps to deal with the problem and not provoke it, in contrast to the Express. It advises people to, wash their hands if they have touched it (Wishaw meat) and contact the health authorities." ...read more.

Conclusion

It was amazing to see how both newspapers, although using the same story, and the same basic ideas for writing their report showed so many variations and similarities between their presentation of their report, the complexity of language used, what headlines were used, use of shock tactics, use of emotive language, use of experts, use of bias, use of science and their use of photographs. I loved the quantitative and balanced way in which the Telegraph dealt with the situation, and the way in which the Express played on my gut emotions. But, overall I believe that the Telegraph was more fulfilling to read. This because it engages your mind rather than emotions, and it gives a balanced and impartial view on the situation, which cannot be said for the Express. Tabloids are mostly superficial dealing with celebrities and scandals, but broadsheets truly analyse news and print what I consider to be a higher level of useful information. It is quite amusing to see how the editors of tabloids believe that they have to play on the instincts of their audience and do not expect them to think, but the broadsheet editors print articles that usually allow readers to think and come to their own conclusions with the help of bias. I do understand that this cannot be said for all broadsheets, as some are highly biased politically, but as a general evaluation I consider this to be true. ...read more.

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