Both advertisements use contrasting presentation techniques. Trade Warehouse uses a voice to give effectiveness; the voice in the advertisement is ineffectual where as the Network Three advertisement does not use a voice but is effective and more appealing. This is because in the Trade Warehouse advertisment the text running along the bottom of the screen distracts viewers to listen to the voice, also the background music is distractive. It makes the viewer loose interest in what the voice is telling them; it makes you want to concentrate on one thing at a time. However the Network Three advertisement does not use a voice effect but is more appealing. This is because the advertisement uses three separate frames with persuasion text, on a simple white background, emboldened in black writing. This is because the frames use manipulative text to persuade you to buy the product.
The text on both advertisements varies. They both use different sized texts, different fonts, captions, headings. The trade warehouse advertisement uses large and small text this is to emphasise in order to capture your attention. It uses a varied amount of fonts to interest the audience to continue watching. On the other hand the Network Tjree advertisement has used a contrast in colour, variety of fonts, different sized text. The contrast in colour i.e white background with black text results in an effective response as it shows the advertisement is simple and easy to understand. It is travelling through man’s acquisition of knowledge for experience over the centuries. The text also results in indirect information causing the mind to be prepared to accept the experience over the advanced centuries.
The message behind both advertisements is to appeal to their target audiences to purchase their product. This is used in many ways such as photographs. The photographs of the product show the audience more about the product, this will encourage them to buy it due to its features.
Trade Warehouse and Network Three both use facts and opinions to express the products. However the former works by introducing discounts, while the latter aims at using more opinions. Trade Warehouses expresses the fact that it has savings:
“Big Discounts.”
It emphasises the massive discounts by boldening the word big in capitals:
“BIG”
It also repeats the discounts but using different phrases:
“Massive savings.”
The Network Three advertisement uses facts:
“They said it wouldn’t last.”
The facts gives the viewers trust in the company and feel that they are not conning me when really they are because they use the facts in a persuasive way to encourage individuals to buy the product.
The approach from both directors (Trade Warehouse and Network Three) is different as they have different attitudes. The director of the Trade Warehouse decided to use one continuous rolling camera film while the director of the Network Three advertisement decided to use three separate frames. Both techniques result in a different attitude and response to the advertisement. The effect of the continuous rolling camerea in the Trade Warehouse advertisement is one of a sense of a low budget, also there is one of unsuccessful however the response picked up from the Network Three advertisement is one of high appealing worldwide audience and a successful approach.
The music played in both advertisements plays an important part because the music played in the Trade Warehouse advertisement is not connected with the sofa’s, it is gentle, unintrusive and not dominating conversely the music played in the Network Three advertisement is related to the advertisement as it is, ‘Children of the revolution’ indicating a new phone revolution.
The language used in both advertisements is similar. The Trade Warehouse advertisement uses short phrases and words:
“Wide range”
This is so that it captures the viewer’s attention to focus on the advertisement. The Network Three advertisement also uses short phrases in the same way, to capture the viewer’s attention. The language used in both advertisements in one of persuasion, using rhetorical questions makes this. However the Network Three advertisement uses emotive language, to create a feeling of excitement so the viewer will rush to the buy the phone.
The responses both advertisements have on me are different. I feel that the Trade Warehouse advertisement uses a low budget, and the use of a continuous rolling camera is ineffectual. I also feel that the advertisement is simple and needs more effect to it. I find the Network Three advertisement creates more excitement in me; this could be because of the layout and presentation of it or the music that is related to the advertisement. I do not like the phone advertised in the Network Three advertisement but enjoy watching the advertisement.
