• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Compare and contrast three government based drink driving campaign posters.

Extracts from this document...

Introduction

Kirsty Elizabeth Thomas Exam No. 08059 Centre no. 68810 Poster Advertisement Drink Driving Introduction I have been asked to study three government based drink driving campaign posters, after I have studied all three I must compare and contrast them all. Poster no1- 2001 This poster carries a headline "Great Night Out", the government has used this headline to draw attention to a set audience which is 18 + year olds as "Great Night Out" is a phrase used by people usually when they had been out the night before to pub/club. This is effective as it draws attention to the right audience. The headline is followed by "12 month hangover" this evokes a story behind the text; this is followed by "The drive home cost him his licence and his job". This suggests that like a "Hangover" these were the repercussions and punishments of Drink Driving. The choice of image is very effective as the colour purple has implications of youth and vibrancy, as well as the colour drawing attention to this poster, in the ...read more.

Middle

The tone of this poster serious, the fact that it involves the Police makes the public think about the seriousness of Drink Driving also it makes the public think of the consequences of drink driving, this is the effect the government wants it to have on the public. This poster uses shock technique through the heartless words of "accident tonight"; this would stick in the minds of who-ever sees this poster. The image has been cropped to focus on the "police notice" in the foreground and the road in the background; this is a connection between the drivers and the significance of this poster. Poster no 3: - Year 1990 This poster ha been cropped to focus on the little girls face, this evokes sympathy. The fact that the image focuses on the face makes the reader think that the girl who represents vulnerability and innocence has been hurt emotionally or physically, as there is an awareness of loneliness in her eyes. ...read more.

Conclusion

uses vibrant colours of purple, whereas poster no 3 uses a more serious and blunt approach to try and shock the reader into what they are trying to convey. "Accident tonight" is a form of shock technique. Poster no 2 has a different design to the rest as unlike the rest of the posters have text blocks and pictures, this poster is only an image contained inside this image is its meaning. Poster no 1 has a more lighthearted approach, as "great night out" is associated with good times and not bad unlike poster no 2, poster no 2 has blunt approach "accident tonight". Poster no 3 has a totally different approach to both other posters as the technique is different, this poster uses the persuasive technique of sympathy through the little girls sad and lonely face. Also the design is different as the image in this poster is to be focussed on. As you can see through the years the seriousness of these posters have become more emphasised as drink-driving accidents are increasing every year. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Evaluation for child awareness campaign

    The poster ends with the words "safety is just on the other end of the phone...it's never too late" supporting the picture of the phone, and juxtaposes with the child's picture, as it's offering the opposite of what the child in the picture is feeling.

  2. Marketing Media and Audience Feedback

    Another area of design used by The Sun is the masthead which is the statement that appears in every edition to give information about the publication. Headlines, or simply heads, also contribute to the concepts of newspaper design to link this with content.

  1. Discuss the importance of the notion of "involvement" for the purpose of designing a ...

    Involvement = f (Person, Situation, Object) Figure 1 of involvement concept Refer to the figure of involvement concept, the level of involvement is affected by one or more factors: person, situation, and object. Besides, interactions among each factor may occur.

  2. Power leisure is a small warehouse based retail seller of fun on road and ...

    in a short questionnaire with the benefit of reviving a 5 pound discount of any power leisure product they choose to purchase. Due to it being the town centre they should be a good range of people filling the survey especially as it is to be done during the summer holidays on two weekdays and one weekend period.

  1. The Historical Critical Approach to the Bible requires the text to be read in ...

    The 'biblical alchemy'13 that the Fathers had developed was no longer authoritative; the text was to be approached objectively and rationally rather than subjectively and superstitiously. Never were the historical figures of the Prophet's themselves seen to be analysed with reference to Old Testament events, situations, and communities; indeed, a

  2. You have been newly appointed as Promotions Manager to a company - Your task ...

    However, in addition to wagering, this industry provides highly important sports and entertainment activities for the people of Australia. The Marketing Challenge A common problem faced by thoroughbred race clubs worldwide, and more importantly by the AJC, is the challenge to halt the decline in patron attendance.

  1. Food and drink.

    J Heinz. Nowadays Heinz sells over 1200 products in 200 countries. Norman Rockwell's first advertisement for the company, in the 1914 Official Bay Scout Manual, was commissioned by H.J. Heinz for Baked Beans- "The best lunches for a hike". Although tomato ketchup is the company's flagship brand and number 1

  2. The Army Recruitment campaign.

    There is nothing in the posters to indicate that they are aimed at either boys or girls, the posters apply equally to both sexes. The words used in the posters are effective and straight to the point. In posters 2 and 4 we see the word needed.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work