• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Compare and evaluate the marketing strategies of Sainsburys and McDonalds.

Extracts from this document...

Introduction

Carly Millar Compare and evaluate the marketing strategies of Sainsburys and McDonalds This essay will examine the marketing strategies a company undertakes to get the most out it. It will be looking at and comparing "Sainsburys" a high leading supermarket chain and "McDonalds" a very popular fast food restaurant. They both have the same objective - to make profit, yet have totally different parts in the market and use different strategies to promote its product(s). An appendix will show the correct terms relating to this report and evidence that has been used. As Sainsburys is a leading and competitive supermarket, achieving competitive advantage (A1) over competition. It must look closely at what it's customer wants and needs. It is involved in both the secondary and tertiary sector (A2). It is within both sectors as it has involvement in the manufacturing of goods but also provides a service. The objective is to meet its customers' needs effectively and thereby provide shareholders with good, sustainable financial returns. ...read more.

Middle

before it launches a new product. It uses different strategies to relate to its target audience. For instance, it has a "Happy meal". These happy meals are aimed at children and are very popular. A typical happy meal would include a cheeseburger, chips, a soft drink and a toy. The toy is very appealing for the child, as it usually the toy is a character from a child's film. Disney has a good relation ship with McDonalds as their toys are put with these happy meals so therefore McDonalds makes profit while Disney is advertised. Sainsburys was first set up by a family in 1869 and started to expand. It is now a trusted household name. It is very important in establishing a good relationship between the company and consumer so that there is trust that the products will be good quality and good value for money. McDonalds originally came from America and came to England in 1974. It was very popular from the out set and has opened thousands all over the UK since. ...read more.

Conclusion

Hundreds of child-related causes around the country receive assistance from McDonald's through the auspices of Ronald McDonald Children's Charities Ltd (RMCC), an independent charity set up to benefit children. In the UK, RMCC has raised over �8 million since its registration. Sainsburys has opened more oppotunities for its self since opening its own bank. Sainsburys Bank opened for business on 19 February 1997. A joint venture between J Sainsbury plc and Bank of Scotland, Sainsbury's Bank was the first Supermarket Bank in the UK. This groundbreaking venture has attracted over 1.25 million customers with deposits in excess �2.0 billion and advances, including undrawn commitments, of �1.0 billion (A7). This has taken a big step forward in the way of supermarket chains and is well beyond the competitors such as Tesco but has underachieved in other ways. Asda is very successful in selling "George" clothes range in its store but when Sainsburys tried to follow suit it was unsuccessful. Both McDonalds and Sainsburys are very successful in the way their company is run. It sets goals to what it wants and achieves them. They have good intentions such as charities and this appeals to a wide range of people. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Produce a marketing strategy for a product or service with a clear understanding of ...

    Price The first pricing task is to create an overall pricing goal for an organisation that is in line with the marketing strategy and then determine objectives for each of the product line. I would use penetration pricing. It is appropriate when the seller knows that demand is likely to be elastic.

  2. Viral Marketing

    Customer Data To date, the audience to whom advertising has been directed has been defined in bulk terms -i.e. adults, teens, households, women 18 to 49, men 25 to 34. When dealing with the mass media the mass audience was packaged and sold by the "cost-per-thousand" and by "gross rating points."

  1. Media Marketing Plan

    The ASA is the independent British self regulatory organisation of the advertising industry. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However its codes of advertising broadly reflect legislation in many instances. The ASA will control the advertising of The Daily in being a best-practice

  2. Quantitative Methods Management Report SURREY & HAMPSHIRE RESTAURANT SECTOR

    gives employers a brief idea about how much expenditure is needed for staffing. The mean annual wage bill is �17250. When developing a marketing budget it is essential to identify competitor's expenditure and in most cases match it the mean expenditure on advertising as a percentage of sales is 3.3%.

  1. MARKETING STRATEGIES

    Businesses must undertake market research to ensure that their products are competitive and meet customers demand. Questionnaire I will handout this questionnaire to about 20 people at the park. (Tick appropriate box) * What is your age range? 12 or under 13-19 20-35 * Do you visit sports shops often?

  2. Charity Advertisements-Christian Aid & Christian Children's Fund

    These charities are for animals and children and ask for a donation of �1 or �2 a month which can help a lot. Radio adverts are rather short and don't have pictures so hearing them on the radio wouldn't be as efficient as looking at the real conditions.

  1. American Women as Consumers

    Women do want to see what they are paying for, though. They are practical and they expect high performance from the products they buy. If a company is selling skin care products, they expect to see flawless skin in the ads.

  2. the kindness ofMcDonald's employees and the precision of McDonald's Web site, areperfect sources for ...

    McDonald's has solved the problem by making food supplies part of their success. McDonald's distributors are strategically to be accessible to the each restaurant and carry practically everything, from meat and potatoes to lightbulbs. Coca-Cola, the right well-known drink, has been with McDonald's from the beginning supplying beverages.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work