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Compare how far two magazines represent an idealised lifestyle in both their editorial & advertising project.

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Introduction

"Compare how far two magazines represent an idealised lifestyle in both their editorial & advertising project." The two magazines I have chosen to compare for this coursework are 'Hello! Magazine, September 21st 2004' and 'Nuts Magazine, Thursday 1st October 2004'. I have decided on these two magazines because they are aimed at two greatly different audiences. 'Hello! Magazine' was first published to the public on the January of 1990. This was a time when 'Hello!' was more then just information of celebrities and their lifestyles. The audience, as today's, was still mainly women readers. This is quite an old front page of 'Hello!' It has one main story and five sub-stories. However, if you compare this edition to the newest of todays, you will find that this older version doesn't show the main story as well as the 2004. It does have the same type of font and colours though, which the board of 'Hello!' must have took under consideration of trademarks. 'Nuts' first published in 2003, along with rivals 'Zoo'. 'Nuts' are estimated to sell 290'000 copies on average every week. To get this magazine to its standard, they researched 1000 men of 18 - 40 all around Britain and asked what would make a great men's magazine that lots of older versions have tried and failed. ...read more.

Middle

In the interviews, the author/interviewer describes every detail of the moment; expressions, actions, the way they said their sentence, making the reader picture this interview. The reader gets the pleasure to see some of their favourite celebrities be happy and see how they are getting on. But, although they may not realise, they may also be jealous of this idealised happy world these people live in. 'Hello!' almost make these people sound perfect and always happy, which is impossible to anyone. You wouldn't find an interview with an unhappy famous person telling the world about his weekend from Hell. 'Hello!' magazine takes the audience somewhere only they could dream of going, like Donny Osmond's house, the Oscars, a famous marriage and many more places TV crews are not allowed. 'Nuts' is greatly named after the footballer's quote "Nutmeg!" which is used when a player passes the ball though the opponents legs during a match. It's very masculine and humorously slang. Its price varies every week because of tough competition, but its RRP is �1.20, but can be seen for as little as 60p. This is because men do not want to splash out on something like a magazine which will entertain them for about half an hour then get put down. ...read more.

Conclusion

You could see a beautiful woman in public, but only in 'Nuts' could you see her... in a different way. The same with the flash cars; although you could see them in the streets you would not be able to get verdicts, facts and interior unless you catch up the driver, but it's doubtful you will see such marvelous cars in the streets anyway. It's also good to read about football in an informal way too, rather then formal long-worded newspapers. The TV times in 'Nuts' uses common words and explains the program in a true way. It also has a male rating, putting 5 stars next to things they would love, and 1 star next to things they wouldn't. 'Nuts' is the first successful male magazine and it will long to continue. Even by reading the front covers of the two magazines, it is very obvious that they will be nothing like each other. They are aimed at different ages and different sex. But, for their targeted audience, they have both fulfilled their purpose of delivering a successful magazine to the readers. 'Hello!' and 'Nuts' may be at opposite ends of the shelf, but they show that a magazine isn't a word that describes one type or genre anymore. It could mean any age, any sex, any occupation and any education. ...read more.

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