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Compare tabloid and broadsheet newspaper styles, focusing particularly on layout, the language and the audience.

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Introduction

James Pearce 10B Compare tabloid and broadsheet newspaper styles, focusing particularly on layout, the language and the audience. People buy newspapers for several reasons nowadays, maybe for its coverage in sport, finance or health, as well as the current affairs, which is included in every newspaper. Depending on these reasons, people will buy different types of newspaper, a tabloid (for example "The Sun" or "The People") or a broadsheet newspaper, (for example "The Times" or "The Daily Telegraph") as they have a surprising number of differences between them. One reason why people buy a newspaper might be for the sports section. In a broadsheet newspaper this would be a supplement in the middle of the newspaper and in "The Daily Telegraph" is about 8 pages, of which very little is football. Football is considered to be the most popular sport in the world. There is also a lot of writing and few pictures. A tabloid, by contrast, like "The Sun", on a normal day would have about 15 pages on sport of which over half is dedicated to football. The people who create the newspaper hope that by covering more sports and more football they will get a larger audience. ...read more.

Middle

This is crucial when examining the actual text of the newspaper. It is important here as it is not known for definite whether the Saddam Hussein did actually need blood transfusion, so the newspaper has state from where it heard this report. Tabloid newspapers still tell the reader the story in basic, but a lot more brief, only using about five or six words. Very, very rarely will a tabloid newspaper use more than 2 syllables for a word in the main headline. This could suggest that the reading age required to understand a tabloid newspaper is not that high. It will use a pun if the occasion is light hearted. An example of this is again "The Sun". The main headline here is: "KELLY OFF THE HOOK." The pun here is that Matthew Kelly was playing Hook in a pantomime when he was arrested for allegations of child pornography. He has now been cleared of these allegations; another term for being cleared is being "let off the hook". This event is not that serious because the man accused has been cleared. ...read more.

Conclusion

It is this way because the two types are trying to appeal to different audiences. In conclusion, the differences between tabloid and broadsheet newspapers are down to the audiences they are trying to gather. The main target audience of a tabloid newspaper, after studying aspects of the newspaper, is that of a younger one. A stereotype of a younger person is that they less intelligent and therefore prefer newspapers that are more colourful, have bold headlines, and have an interesting but easy read. This might explain why the reading age of a tabloid newspaper like "The Sun" is thought to be at eight. A tabloid newspaper will try to manipulate the reader's view by only giving the reader one side of the story. The main target audience of a broadsheet newspaper, after studying them in detail, is an older person. A stereotype of an older person is that they do not like bright colours as much, they are more intelligent and therefore can cope with a lot of complex sentences, and they prefer newspapers that look reliable, trustworthy and give the truth as far as possible. It will give both sides of the story to ensure that the reader can make up their own mind. ...read more.

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