• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Compare the article in the Independent with the article in the Daily Mail, addressing the following aspects; layout, content and language. From this comparison, what conclusion can you draw with regard to the targeted readership and intended selling point

Extracts from this document...


Compare the article in the Independent with the article in the Daily Mail, addressing the following aspects; layout, content and language. From this comparison, what conclusion can you draw with regard to the targeted readership and intended selling point of each newspaper? In this essay I will be comparing two very different articles from The Independent- a broadsheet and The Daily Mail- a tabloid. The story I will be studying is about a 14 year old boy called Luke Walmsley. Whilst he was waiting in the corridor to enter a classroom he was stabbed in the chest by a fellow pupil. The incident took place at the school he attended; Birkbeck School in Lincolnshire. The whole incident is said to be over who was better at sport and a girl that both boys were fond of, Luke had been seen getting close to this girl and the boy must of grown jealous. The boy who stabbed Luke had come from a troubled background himself and he was said to be quite insecure. I will discuss the following aspects the layout, content and the language that is included within the two articles, from this I will draw a comparison with regard to the targeted audience and intended selling point of each newspaper. The Daily Mail and The Independent are two different types of newspaper. The Daily Mail is what is known as a tabloid newspaper and focuses directly on the most popular events, human interests and trivial matters .A tabloid newspaper differs from the broadsheet paper this is included in its size, the range and depth of its coverage and the ratio of images to text. A Tabloid is around half the size of a standard broadsheet paper. Reports are more simplified or more direct and compact versions of a report. They also include a lot more images relating to the article. A tabloid is often found to be extremely biased and tries to influence the public's opinions on the reporters own certain views. ...read more.


Just because the article in the Daily Mail is based upon a factual event doesn't mean what they are writing is the truth they often use incorrect information e.g. it says he was stabbed in his leg and severed an artery but it was later shown he was actually stabbed in the chest. This was maybe used to make the story sound more dramatic, and is very often over exaggerated. There are a lot of interviews and surplus comments. These I found were not needed and sometimes irrelevant. For example family and close friends who weren't at the actual scene when it happened passed comments about their views and feelings about what had happened without knowing the full details. Only one person who was actually present at the time of the stabbing was interviewed so if she hated the boy who stabbed Luke, and liked Luke then it was a biased interview. At no point did I feel the boy who stabbed Luke was defended, but does a person like that deserve to be? Therefore the story is biased towards Luke. The language used in this paper is simple and the majority of the vocabulary is monosyllabic for simplicity and easier readability. This type of newspaper is aimed at the categories c1-e on the JICNAR scale. The less educated part of society would be expected to read this style of paper. This article also includes similar results from the past for example, Damilola Taylor. This shows that it isn't the first incident like this that has taken place and to show that there is violence around the country. It tells us that something needs to be done to stop these acts of violence in order to defend children, like Luke and Damilola weren't. On the front page the picture dominates the page with a small amount of writing - just enough to capture the readers interest and urges them to read on because not enough information is given. ...read more.


The stories are not written on facts or figures but on lies and extreme exaggeration. Although I prefer the Independent I believe it was quite controversial of it to broadcast murder and death on the front page. I thought that they would have put it on the inside, if not all of it at least a section of it, this would have been more respectful to the child and maybe privatised his death slightly. On the other hand this may not have been what people wanted as it may make the nation, maybe even the world realise the danger of knives, and the how the increase of violence is affecting the families of victims like Luke. It could also encourage parents to keep an eye on what their children are participating in and what they take to school and other places. It also identifies the fact that not only is it in the cities and urban areas that tragedies like this happen and people are murdered but it can happen at a school in the countryside to a child by their bully. Therefore I believe it veered away from its normal front page. In general the front page of the Independent would contain several stories which are continued on the inside of the newspaper. This was not the case in this situation; the front page only had one story featured on it which did not continue on the interior of the paper. This I thought was a good idea because this meant the reader got the full story without having to pause to find the rest of the article inside. Finally, I feel that the articles would have reached their target readership because both The Daily Mail and The Independent fulfilled their selling point and I feel that they kept to the tabloid and the broadsheet genres well. I think that each paper has been written appropriately for the audience that they were aiming the article at. 1 Tyrell close, buckingham, bucks, MK18 1EJ Robyn White 10B 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Newspapers & Magazines section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Newspapers & Magazines essays

  1. Marked by a teacher

    Comparison of a tabloid and broadsheet article - Broadsheet and tabloid newspapers employ different ...

    3 star(s)

    trying to sell the latest Harry Potter book to national newspapers.' There is no need to read on because of the content of the 'sub-heading.' The article is formal throughout with no use of slang, as there is in the tabloid.

  2. Compare tabloid and broadsheet newspaper styles, focusing particularly on layout, the language and the ...

    Cartoons feature in both styles of newspaper. "The Daily Telegraph" is an example of a broadsheet newspaper that contains a cartoon. It only has one, of which the theme is business and finance, so anyone who is not too good in those areas will suffer, although judging by the size of the business section in the newspaper,

  1. How do editors of tabloids and broadsheet newspapers use content, language, layout and images ...

    However, statistics prove that mostly professionals or people in junior management read 'The Daily Mail' with a wide age group. The top of a newspaper can encourage sales if the readers are interested in what they see. As 'The Guardian' is a very large newspaper, it is folded when in

  2. 'The language of Alice Munro's stories is ordinary but the effect that it creates ...

    How is the winter treating you in Jubilee? Not bad I hope. Be a good girl. Clare." The information conveyed on the postcard could have been directed towards anyone. This fits with Munro's style of showing the relationships between males and females and portraying the idea that women do not have as many rights as men.

  1. Compare and contrast the treatment of the killings at DunblanePrimary school by The Sun ...

    An editorial is an article or publication that is usually written by the editor and gives the personal view of that specific newspaper.

  2. Compare the Two Newspaper Articles in Terms of Structure, Presentation and Language - What ...

    Of course it also depends on your mood, and when and where you are going to be reading the paper. People usually prefer to have broadsheet papers like the Guardian delivered to them or to buy it from a local shop, so that they can sit and read it at

  1. Write An Article For Magazine Such As 'Practical Parenting' In Which You Inform Parents ...

    There are a lot of abbreviations throughout the magazines and the reader is commonly addressed as 'us' or 'we'.

  2. How is the writing persuasive? Work through the article commenting on how the choice ...

    meaning what you say so that the effect is she doesn't want us to take his views seriously. Also an Aunt Sally was used in describing the zoos as an, "Welfare state," this suggests to us that she does not agree with the views of the zoo director and it

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work