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Compare the ways in which the given newspapers seek to sell their messages. which do you think is the most effective? which would you buy?

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Introduction

COMPARE THE WAYS IN WHICH THE GIVEN NEWSPAPERS SEEK TO SELL THEIR MESSAGES. WHICH DO YOU THINK IS THE MOST EFFECTIVE? WHICH WOULD YOU BUY? Introduction For my English media studies coursework I shall compare the way in which each given newspaper seeks to sell its message. I shall also say which publication I think is most effective at selling its self and which publication I would buy. British newspapers have been around for nearly three centuries. Newspapers fall into two distinct categories: Tabloids such as Express, Sun, Mirror and Broadsheet such as Times, Independent and Telegraph. Broadsheet newspapers have a rigid and regular structure. In contrast to tabloid newspapers which have a less regular and rigid structure. Every publication has its own style and way of presenting information, but each publication has one thing in common the simple message 'buy me'. Broadsheet newspapers are highly regarded newspapers they tend to be very informative. Broadsheet newspapers are aimed at those who want all the detail about current affairs i.e. educated society. The main age group for readers of Broadsheet newspapers is 25-45 years of age. There is a close relationship between the news on the television and the news in Broadsheet Newspapers. On average the front page of a Broadsheet newspaper will contain between one thousand five hundred to two thousand words. This immediately suggests that the people who read broadsheet newspapers are keen to read and also have time to read the news in detail. Tabloid newspapers appeal to readers who are working class. These readers want to quickly scan through the news and gossip. Tabloid newspapers devote most of their pages to large headlines and pictures, but contain a small amount of text in contrast to Broadsheet newspapers which contain a lot more text. Tabloid newspapers carry a lot more advertisements in contrast to broadsheet newspapers. This brings in more revenue for tabloid newspapers and allows them to cost less, on average 20-30p cheaper than broadsheet newspapers. ...read more.

Middle

The front page of the News Of The World is fully devoted to the terrible news which is a contrast to the other newspapers. The front page of the News Of The World does not contain any other news on its front page. Therefore the reader is not distracted and can give the space shuttle story their undivided attention. In my opinion the News Of The World does contain some factual information, however I think the News Of The World is more interested in presenting the news in a way that will draw the attention of its reader. The main objective of the News Of The World is to describe and narrate in a moving and often exciting manner. Sunday Mirror The Sunday Mirror is a tabloid newspaper and tends to be modern and progressive like most of the tabloid newspapers. Most of the front page of the Sunday Mirror is dominated by the space shuttle disaster. The Sunday Mirror has a large dramatic headline in enormous capitals 'lost at 12,500 mph' this is a linguistic device. The headline attracts the reader's attention and creates shock within the reader. However the downside to the headline is that it is not informative and not straight to the point. To make the headline more dramatic and create greater shock within the reader the headline could have included the fact that the astronauts have actually died. Presentational devices used on the front page include a large headline in capitals and bold. The Sunday Mirror also has a picture of each astronaut with his/her name and age next to the picture. This presentational device helps to give the reader a personal background on each astronaut. There is a small block on the front page of the Sunday Telegraph it reads 'smith in quit threat' and has a small picture of the Leeds United footballer. The small block would appeal to football fans especially to Leeds United fans. ...read more.

Conclusion

There is another small block below the block about the banned love pictures. This block has the heading 'LEEDS TRIED TO SELL KEWELL TOO......'. The sentence has not been finished deliberately by the newspaper and this makes the reader curious. Hence the reader will turn to the sports page and read the rest of the sentence and find out the full story. The presentational device used in this block is a small picture of the Leeds United football player. Below the small block about the Leeds United Football players there is a large block about the space shuttle tragedy. The headline is 'TRAIL OF DEATH'. The headline is in capitals and black this is a good choice of colour due to the fact that black is associated with death. Presentational devices used in the block about the space shuttle tragedy include a picture of the space shuttle taking off and also a picture of it exploding. Another presentational device is the headline is in bold and in capitals. The most effective newspaper at attracting the reader's attention has to be The News Of The World. Its front page is very eye-catching with its colourful pictures and large headline. The News Of The World also uses very dramatic language. However, this is not the newspaper I would buy. I personally would buy The Sunday Times. I feel The Sunday Telegraph gives a more accurate and detailed view of the terrible tragedy. I also noticed that the journalism is less hyped up. I believe that I do not need over the top language, colourful pictures and large headlines to feel emotionally affected by the terrible tragedy. The facts in The Sunday Telegraph are adequate. I found the map in The Sunday Telegraph is very useful in helping me to understand where the tragedy took place. Also I found that the interviews of families of the astronauts who perished in previous disasters were very moving at describing their immense personal loss. ...read more.

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