• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Compare two advertising leaflets for the RSPCA and Christian aid.

Extracts from this document...

Introduction

English Media Coursework (EN3) This essay will compare two advertising leaflets for the RSPCA and Christian aid. What I hope to achieve by writing this essay is to see what is the purpose of the two advertisements and if they are effective. Furthermore, I will provide more contexts in terms of charities as well as analysing the presentation, layout, and effect of both the RSPCA and Christian aid advertisement. I also hope to see the persuasive techniques used and compare them. The two charities names in full are called "Royal society for prevention of cruelty to animals," which is commonly abbreviated to RSPCA. The other is "Christian aid." The RSPCA advertisement is based on animals, whilst the Christian aid is focusing on deprived people all around the world. There are many reasons why we contribute to charities. Firstly, we feel sorry for the people the charity wants us to donate to, as we are wealthier than they are. Also guilt; we feel guilty if we do not respond to their needs. Some people contribute because off sympathy they want to give to a cause. Religious beliefs are another key thing. People are religious. For example, people who are Muslims have religious beliefs that have Zakat (giving money). There might be a situation that there is a disaster in a country then people feel compelled to give other's plight. When the disaster is in a person's home country, people feel patriotic and want to give to their countrymen, for example, the large Gujarati community mobilised a massive relief force for their relatives in India when a large earthquake hit. The aim of a charity is to raise money for the causes that they support. Their aim is also to collect money from anywhere they possibly can, this includes places like outside shops. Charities also aim to raise a profile of a cause such as the CND campaign for nuclear disarment. ...read more.

Middle

The form is immediate so they can do it then and then, when they are still shocked by the pictures and the information. There are two logos right at the bottom of the inside page, one is the RSPCA logo and the other is a pound symbol in a small circle cross saying government doesn't help so we should. The leaflet inside, below the form ends with a "thank you" which is in bold showing they appreciate us giving money. The point of the form is to give people the opportunity to donate money and be a member of RSPCA. Therefore, that cruelty on animals is reduced. The Christian aid advertisement shows a can of coke on the front page with "fresh" written in different followed by "air" which is in a smaller font than fresh. The reason for using "fresh air" is that Christian aid is saying that the people who are suffering survive on air alone. Below the phrase in white text, it says "dying for a drink?" this is effective as its making us think what you would do without a drink all day. On the coke can, it says "The only thing" I think this is a pun as it says "The only thing" rather than the "real thing" because some unfortunate people cannot afford water, so they will not be able to buy coke. Below the text, "The only thing" is a nutritional information box. The point of the nutritional information is to say what contributes to the water shortage, such as the way a real coke can is nutritional information contains information on what the coke is made of. It is clever because it is a playing on words. It talks about how people do not get food or water, and refers to this as "nutritional information." The inside firstly has a subheading, which is in bold black. ...read more.

Conclusion

This makes us imagine as if were in the same situation as them. Involvement of audience is used. "That's the difference you can make." This makes us involved in their matter. There are positive as well as negative words used. Firstly, the positive words used are "extra," "enough," "save" etc. However, there are negative words used frequently as the leaflets want to show people suffering and make us feel unhappy. Words like "dirty," "poor," "death" used to make us have sympathy on these suffering people. Looking at the text, we can see emotive language used. For example, "A child dies every 15 seconds from diseases." Using emotive language makes us emotional and really feels regretful for the people around the world. Looking at advertisements, RSPCA, and the Christian aid, I think the leaflet that is the most likely to succeed in supporting the charity is the RSPCA. This is because RSPCA have used many different types of techniques such as facts, which make us realise that this is true. My opinion is, that the RSPCA advertisement is more effective and persuasive the reason for this is that the RSPCA is laid out in such a way that would make the reader go for it and donate money. The layout inside the leaflet starts with a big picture that is persuasive as it has text around the picture. Followed by this they have clearly stated and repeated that �3 a month is what can make a difference. The RSPCA also have an order form making it an urgent leaflet that is advertising cruelty on animals. The RSPCA advertisement grabs more attention as it has used images like the cat image that creates an image in the reader's mind on how it would be like. Although I think RSPCA is better presented than the Christian aid. The Christian aid has created the similar amount of effectiveness in their reader's minds. Both leaflets have achieved to get their message across to us so we contribute to them and save more animals and human lives. ?? ?? ?? ?? Vipul Vasant 12BE English Media Coursework (GCSE) 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. The History of AdvertisingTypes and Functions of AdvertisingAdvertising in mass media.Advertising agencyDomestic advertising

    Advertisers and agencies frequently conduct extensive and expensive surveys to determine the potential acceptance of products or services before they are advertised nationally at costs that may aggregate millions of dollars. In one common procedure the advertising-marketing division of a company dispatches a crew of surveyors to do a door-to-door canvass in various neighborhoods differing in average-income levels.

  2. This essay concerns a semiotic analysis of advertisements whose similarity is based on the ...

    for the purposes of the image he is being portrayed as a virile heterosexual. But why is this status important? Answering this question is the textual context in which the advertisement is situated. Esquire is a publication aimed at attracting young, single heterosexual males.

  1. Marketing Media and Audience Feedback

    is usually crafted for each market segment or for each product offering. Borden goes on to suggest a procedure for developing a marketing mix, claiming that you need two sets of information as a list of forces that influence these decision variables, and a list of important elements that go into the mix.

  2. Puffery in Advertising

    They maybe can get more benefits, at the same time; they will also lose their credibility and reduce the brand image. Furthermore, Appendix 1 and 2 clearly show that puffery in advertising is immorality, and these puffed products are of no benefit to customers.

  1. Charity Advertisements-Christian Aid & Christian Children's Fund

    There are lists and lists of organisations around the world which not only help human beings, but other things. For example, Animal Aid, Animal Shelter, RSPCA, WWF, would all support animals get back to their wildlife and keep them safe and well when they are ill.

  2. Compare the persuasive techniques used in the two charity fundraising advertisements. Which advertisement ...

    a day can help him escape HIV/AIDS" "10p a day can help stop her having to work to survive". This makes the reader wonder and question to themselves, What is this advertisement about? The "Bhopal" advertisement uses a strong curiosity headline.

  1. Challenges facing Goodyear

    Weakness: * We have a lot of debt with inflated interest payments because of past issues with the company. * We don't have commanding market share of replacement tires with only 15 percent of the 152 million units being Goodyear products (See figure 2)

  2. Promotions & Advertising

    * A good advertising can let customers have a good impression, especially new products. Disadvantages * A poor advertising can't let the customers have a good impression, sometimes could be even worse * The expenditure on advertising is too much.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work