Compare two advertising leaflets for the RSPCA and Christian aid.

The first 200 words of this essay...

English Media Coursework (EN3)

This essay will compare two advertising leaflets for the RSPCA and Christian aid. What I hope to achieve by writing this essay is to see what is the purpose of the two advertisements and if they are effective. Furthermore, I will provide more contexts in terms of charities as well as analysing the presentation, layout, and effect of both the RSPCA and Christian aid advertisement. I also hope to see the persuasive techniques used and compare them. The two charities names in full are called "Royal society for prevention of cruelty to animals," which is commonly abbreviated to RSPCA. The other is "Christian aid." The RSPCA advertisement is based on animals, whilst the Christian aid is focusing on deprived people all around the world.

There are many reasons why we contribute to charities. Firstly, we feel sorry for the people the charity wants us to donate to, as we are wealthier than they are. Also guilt; we feel guilty if we do not respond to their needs. Some people contribute because off sympathy they want to give to a cause.

Religious beliefs are another key thing. People are religious. For example, people who