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Comparing Coverage in 'The Independent’ with ‘The Mirror’

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Introduction

Media Study English Coursework This analysis contrasts and compares a broadsheet and a tabloid newspaper. I chose to compare 'The Independent' with 'The Mirror'. The analysis involves a general comparison, and also a more detailed evaluation of one news item that appears in both papers. If we examine the front cover of each paper to begin with, we notice that there are differences. The title of 'The Mirror' is around 1/10th of the page, whilst 'The Independent' title is approximately 1/16th. The font used for 'The Mirror' is relatively modern in appearance, using sentence case with black outline and white fill. In comparison, the font for 'The Independent' is more traditional, using black bold capital letters. The title also contains the logo on the left hand side. The price for 'The Mirror' is 32p and this is presented in bold text at the bottom right hand corner of the title. The price for 'The Independent' is also found in this location, however the text used is extremely small and the cost for this paper is 50p. The difference in price could suggest that each paper is aimed at a specific audience. This suggests that a paper like 'The Independent' maybe targeting a more professional consumer, in a higher pay band. ...read more.

Middle

A whole range of entertainment features can be found in 'The Mirror'. These include cartoons, quizzes and word search. Additionally, the paper has adverts on almost every page, and there are many photographs including glamorous and fun photographs. A whole page is dedicated to horoscopes and the paper offers 9 sports pages. The paper provides very few articles on serious current events, and concentrates more on gossip type news. The content of 'The Independent' is very different. The paper comprises news and discussion of world events, along with a range of articles that focus on such things as 'education', 'the environment', 'politics' and 'economics'. There is a lot of business information such as 'stocks and shares', 'exchange rates' and 'interest rates'. In contrast to 'The Mirror', there are only 5 sports pages, and there is only one crossword, found in one of the supplements rather than the main paper. The target audience for 'The Mirror' is working class, and people who are not interested in 'intellectual' debate. This contrasts with 'The Independent' as this broadsheet paper clearly aims to attract readers from a higher social class including people from the business and academic world. Apart from the content as previously discussed, there are several other points, which clearly show that the papers are aiming to attract different types of readers. ...read more.

Conclusion

Another difference can be seen in the descriptive language used by the papers. 'The Mirror' describes the take off using an analogy associated with thrill rides 'Take off is like something on an Alton Towers ride'. 'The Independent' uses much more creative style 'it is just so aesthetically pleasing, such direction and poise'. 'The Mirror' also describes New York in terms that aim to shock, and uses emotive language to do this ' anthrax-ravaged, terrorist torn New York', whereas 'The Independent' focus's more on such emotions as 'patriotism'. Another example of the more down to earth colloquial terms used by 'The Mirror' is where the writer discusses safety, and this is presented as 'I was frisked more thoroughly than I have ever been frisked before', the message being driven home by using the word 'frisked' twice. 'The Independent' talks more in terms of 'safety checks' and 'the grim reality of terrorism', rather than using the more tactile description used in 'The Mirror'. In conclusion, the two papers contrast significantly. Whilst to some extent they cover the same main stories, the presentation, the language, the descriptions and the way in which the stories are told use totally contrasting techniques and styles. This aims to suit the audiences for which the papers are written. Richard Hiom 01/05/07 1 ...read more.

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