Target Audience
The Telegraph targets its articles at middle class people. Business people and professionals such as doctors, teachers, lawyers or white collars workers prefer reading this newspaper as it uses formal standard english.
Daily Mirror aims for the younger audience who wouldn’t be interested in the serious or proffesional news. Its designed to aim for 'blue collar' workers, which includes people like industrial workers, factory workers, and unskilled individuals.
Size
In todays century the newspapers size really does matter because now the readers look at how big or small the newspaper is, if the newspapers are small depending on their work it would be easier for them to carry the newspapers around in buses or other public vehicles and if the newspapers are bigger and are harder to take where you want to in a bus, the lesser paid workers would not buy it and its made specially for more serius and richer audience who can carry them around in their cars or in there own vehicles.
Daily Mirror would have forty pages and the Telegraph has thirty pages but it has bigger pages than Daily Mirror and due to this the Mirror is easier to handle and carry around and read in the buses.
As the Daily Mirror is smaller it would’nt take that long to read because its more picture based the readers would understand the story by looking at the pictures supported by small artcicles with it and this is why workers buy this newspaper for quick time-pass during there lunch or breaks as their lunches simply would not be long enough to read a broadsheet newspaper with a lot bigger articles and therefore bigger pages than the Mirror.
Structure and Layout
Daily Mirror
The Daily Mirror newspapers will have a similar layout everyday.The Daily Mirror’s structure and layout is very different from the Daily Telegraph. The first few pages are about media and celebrity gossip. The articles in the Daily Mirror are usually emotive stories about topics like cruelty to animals, global warming, stories etc and are very bias. Unlike The Telegraph. Most of the pages are used to advertise.
At the end of these newspapers would be sports sections. The reports of sport are quite short. All the main stories are at the beginning of the newspaper. The less important news and the advertisements are at the end of the newspaper.
Daily Telegraph
The Telegraph also has a standard pattern similar to the Daily Mirror, although it may have have a similar layout everyday but its still different from the Daily Mirror.
The first pages of the newspaper would contain articles about what has happened lately in Britain. The articles discuss more important and serious issues. It contains a lot of political news, however its also slightly biased, these articles continue up to the advert pages which are at the back of the newspapers. It does adverts but very few adverts compared to the Daily Mirror.
the Telegraph also has a section at the end of the newspaper. The Telegraph however, has much lengthier and clearer reports; therefore its sports coverage
is more preferred by people.
Both newspapers contain colour but The Daily Mail is much more colourful than The Telegraph. As different colours are used to make some shocking stories stand out.
Language
These two newspapers use very different languages. The Daily Mirror uses conversational language that may be used by ordinary less educated workmen as its easier to understand for them and is very informal but this language is more entertaining. A lot of acronyms and puns are used in articles in these newspapers for humurous effects.
The Daily Telegraph uses more formal English and the language is more difficult to understand. It uses proper English words and does not use any slangs like The Daily Mirror.
The Daily Mirror sells more copies than the Telegraph as its smaller, cheaper and easier to understand but the Telegraph has a reputation for giving good quality of the information.
