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Comparison of a tabloid and broadsheet article - Broadsheet and tabloid newspapers employ different techniques to appeal to their readership.

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Introduction

Comparison of a tabloid and broadsheet article Broadsheet and tabloid newspapers employ different techniques to appeal to their readership. A typical tabloid article has a simple, sensational headline, sometimes in the form of a pun, which grabs the reader's attention. The sub-headings are shorter and tend to be more vague, therefore open for interpretation, which means the reader has to read on for a further insight into the story. Its style of writing is very different from a broadsheet. They tend to use sensational language, which can blow the article out of proportion. This form of language appeals to a certain audience who are looking for a less challenging read, and the humorous style appeals to an audience ranging from teenagers to the elderly. Although tabloid articles can be more humorous, sensational and biased, they still have facts and opinions to back up their argument. The emotive language, used frequently in tabloid articles, perhaps is an attempt to evoke sympathy, influencing the reader's opinions and allowing them to form a more biased perspective. This form of language would cause the popularity to increase so there would be a rise in sales, despite the fact that the articles included may have been exaggerated and blown out of proportion. ...read more.

Middle

has been foiled.' Throughout the article, informal language and slang have been used, for example, 'nick, flog, dodgy, beefy, lad and cops,' to make the article suitable for an audience looking for an easy read and possibly relates to less educated readers. Worden has exaggerated the status of the Harry Potter chapters slightly by calling it, '... one of literature's best kept secrets,' which some could argue otherwise. The presentational devices used are in the form of photographs, five in all. Each has a certain impact that attracts the reader. One of the photos is of the writer of the article, Tom Worden with the recovered Harry Potter chapters, which gives the article a personal feel. Another of the photos is of Daniel Radcliffe, the boy who plays Harry Potter in the Warner Brother films. Although the robbery of the chapters has not much relevance to Daniel Radcliffe himself, the photo is used to interest the reader by connect the robbery with the �million movies, that are famously known worldwide. The remaining three photos are of the suspects, two of which their faces have been blurred out. ...read more.

Conclusion

The brief and less detailed style makes the article 'boring,' and even a more mature and educated person would have greater satisfaction from the tabloid article, although it could be argued it is too sensational. In conclusion, the tabloid article has used emotive language throughout the article, whereas the broadsheet article is more mundane, with no pictures. The reason for this is that the tabloid article writers use events in any way linked with celebrity trivia and make a big deal of it, hence the photo of Daniel Radcliffe. The broadsheet article writers on the other hand, tend to stay away from any story linked to the celebrity trivia, and maintain their reputation as respectable current affairs journalists. This is why the broadsheet article is short, with no presentational devices. The tabloid articles rely heavily on presentational devices to draw in an audience, and the subject of the articles attracts those who enjoy voyeurism. It is quite incredible how an ordinary children's book has become so famously known worldwide, and each book that is released is 'hyped' up enough to make people desperate, enough to commit a crime to gain the book a few weeks before it comes out. Laura Unite 10G ...read more.

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Here's what a teacher thought of this essay

3 star(s)

This essay offers some good textual analysis, that is supported with quotations from the case study articles. However, the image analysis lacks key terminology. The target audiences for the papers are not identified in enough detail.

Marked by teacher Cath Rowe 16/02/2012

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