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Comparison of Newsletters.

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Introduction

COMPARISON OF NEWSLETTERS * REDDITCH PARTNERSHIP NEWSLETTER * NEW COLLEGE NEWS * FIRST VIEW NEWSLETTER REPORT PREPARED BY LUKE LLOYD Contents 1 Introduction, Newsletter 1 examination (Redditch letter) 3 2 Newsletter 1 examination (Purpose, Accuracy/Readability) 4 3 Newsletter 1 examination (Style, Colour and Graphics) 5 4 Newsletter 2 examination (New College news) 6 5 Newsletter 2 examination (Writing Style, Colour) 7 6 Newsletter 3 examination (First View Newsletter) 7 7 Newsletter 3 examination (Purpose, Accuracy/Readability) 8 8 Newsletter 3 examination (Writing Style, Colour) 9 9 Conclusions 10 1 Introduction The following Report is based on the Research, Observation and Analysis of the Newsletters that are contained at the end of this report. The outcome of this report will help me with my communication and design skills; I will then be a much better position to prepare my own Newsletter from the designing aspect. This Report was set by Terry Dickenson and Adrianne Oates to be completed by 11th November 2002. This Date has been met. I have studied the newsletters and discussed with several colleagues the layout, design and content of the newsletters and this has influenced the points made in the report. I obtained the Newsletters from the Redditch Town centre, the college learning Resource centre and Harry Taylor First School. All the Newsletters were free issues. 2 Examination of newsletters Newsletter number 1: Redditch Partnership Newsletter Reader/Audience This Newsletter is aimed at 16 year olds plus, that like to know what is going on in Redditch. ...read more.

Middle

It has been printed onto glossy paper. This shows that although it has been done a word processor on a pc it isn't cheap and horrible and time and money has been used to get it printed, it hasn't just been run off a black and white printer. It still looks quite professional, but not as professional as the Redditch Newsletter. Purpose of newsletter The Purpose of this newsletter is to tell the people currently in school the options availably to them at New College. The newsletter gives dates of events and keeps the pupils informed of useful contacts and information. Accuracy and Readability The Newsletter is very clear and easy to read. It consists of 1 page printed back to back. The writer has used extremely small text to fit all the information on the page. The writer has also utilised the white space effectively, filling up with pictures and graphics. The Newsletter is very accurate and contains no errors at all. The Newsletter has used the correct language and style for the reader that it is aimed at. The writer has gone into detail the courses available and described each course well. Thesaurus The Writer has used some complex vocabulary but has kept in mind the audience it is for and so has not put words that can't be understood by the reader. The choices of words have been chosen well to suit the audience. ...read more.

Conclusion

Short sharp sentences keep the reader holding on and reading on. Although there are a lot of pages the words are broken up into blocks and paragraphs so there is not really as much there as you first assumed. Colour The writer uses no colour at all. However there is graphics and pictures in grey scale throughout the newsletter. The writer makes use of the pictures and graphics however because of cost is forced to print in black and white. Graphics The writer, to jazz up the newsletter a bit and to fill up some of the space has used graphics and pictures. A lot of the pictures are cartoons for the young reader to look at. All in all a good newsletter. 3 Conclusions Having researched the 3 newsletters above I wish to make the following comments. I would consider these points before I make my own newsletter: 1. Audience, aim, content - I would ensure I had a clear idea of who my newsletter is to be aimed at. 2. Writing style would be considered and should be taken into consideration. 3. House style - my newsletter will be constant throughout. 4. I would prepare draft layouts and decide on the placement of text and graphics. 5. Costing in terms of printing costs and time to prepare. 6. Checking accuracy of text. As a final conclusion I do now understand the term "time is money" and that the final newsletter must be cost effective as well as trying to keep to the original design. 2 ...read more.

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