Comparison of two adverts

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English media coursework

Advert 1 – Pulsar watches

I found this advert in GQ magazine. GQ magazines demographics are young single or married working men, from around 20 to 40. The Articles in this magazine vary from fitness to fashion to bikini models to interviews with such stars as Collin Farrell and Thierry Henry. The advertising agency have decided to target the range of watches at this group of people. Young working men are fashion conscious and have a high disposable income. The bachelor image of these men reflects on their desire to attract women with their style of expensive clothes and accessories.

The word pulse is found in the name pulsar. This represents the tick of the watch marking rhythm of time. The connotation of this name is the passionate heart beat and dynamic activity of a mans life. Pulsar is the ‘value’ range, which is a euphemism for a slightly cheaper range, of Seiko Watch Corporation. Seiko watches are world renowned for horological excellence and design. When choosing a name for a multinational product a company have to make sure that the brand name can cross linguistic barriers. The structure of this word works when pronounced in other languages.

The men likely to buy this product will be attracted by the offered “prestige collection”. These words are bold and highlighted using red font which stands out. When text is highlighted it is to make the font easy to read, the adverts main points are highlighted as not all people have the time and patience to read it all. The men who read GQ are upwardly mobile and this offer of class will attract them. This cheaper range of product which refers to a better range will invite those wishing to aspire to having a more expensive watch.

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The image that the advertiser uses is carefully chosen to promote a message about the product. The advert has the picture of a suave, self assured young man. The hansome man is confidently looking back over his shoulder in a luring pose. His dark features contrast the pale background. The copy of the advert is arranged within the outline of the mans clothing which is blanked out to a white background. Alliteration is used as many of the lines start with ‘O’ this represents the round clock face. The text describes the individual attributes of the man. The type ...

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