• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Comparison of two adverts

Extracts from this document...


Media Coursework Essay. I have looked at 2 advertisements, one is from 'Sugar' magazine and the other from 'Style' magazine. The advertisement from Sugar, is for 'L'Oreal Paris Colour Pulse Hair Dye'; the advertisement from Style is for 'Clinique Autumn 2004 close up on lips: modern metallics'. All advertisements are aimed at specific target audiences and as such require different ideas, linguistic devices and presentational features to attract them. The two advertisements I have chosen have different target audiences, reflected by the magazines that they come from, the language they use and the visuals. Both my chosen advertisements have strong visuals. In the L'Oreal Paris one, there is a medium close up shot where you can see the whole of the models face and part of her upper torso. The model is a teenager. As this advertisement is aimed at teenagers it works well and is aimed specifically at the target audience. In the Clinique advertisement there is just a close up shot of thew models lips. ...read more.


The slogan is effective because the words 'lively' and 'pulse' make it sound alive and the words 'you' and 'your' make it sound like they are talking to you in person. Also, at the end of the slogan is an exclamation mark which makes it seem exciting. The two advertisements both have copy but in the Clinique one it is much longer because it is aimed at an older target audience who are more interested in the copy content. The Advertisement aimed at the younger target audience has less copy, containing just the most important facts, because the visual impact is more to this age group. The L'Oreal Paris advertisement states that it 'washes out in 8 to 10 shampoos'. This is an example of weasel words because they are not giving an exact figure but a range. This helps advertisers avoid making untrue statements about a product, words like 'probably' and 'almost' which sound like they are not entirely certain. The Clinique advertisement uses lots of alliteration: firstly, in the slogan where it says 'modern metallics'. ...read more.


The Clinique one also has an offer written in the bottom left hand corner saying that if you buy anything from the modern metallics collection you receive '3 free deluxe custom fit samples of Clinique's 3 step skin care system'. It also contains weasel words saying 'one gift per customer, while stocks last'. This implies that if you want the offer you have to be quick because the offer could run out or if you don't get your free gift it's because they have supposedly 'run out of stock'. This means that people might go and buy the product because you get a free gift with it. This is as though they are bribing you. In my opinion the advertisement which is most effective is the L'Oreal Paris one, because it is eye catching and cheerful. But then the Clinique one would sell because it has a free gift and special offer which usually makes products sell. However, the L'Oreal Paris advertisement is presented like it is to draw the eye to it and get the readers to buy the product for what it is, not because it has a free gift with it. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Analysing Car Adverts.

    They are trying to achieve this by making the car more appealing to a wider age range. Vauxhall have succeeded in this area by keeping the practicality but adding a sense of excitement, power and outstanding performance, by making the car more attractive.

  2. Gender stereotypes in two adverts and how the US Government publicises its War on ...

    The screen is another night view of a "safe house," and then a computer. The final screen contains the text "Where do terrorists get their money? If you buy drugs, some of it might come from you." This message is in bold white on a black screen.

  1. Marketing Media and Audience Feedback

    not need this specific newspaper to live their lives and would find alternative means of locating news, weather and sport in cheaper newspapers or via online resources. However, even a small change in the price charged for the newspaper can result in a much larger change in demand, such as

  2. Charity Adverts Evaluation

    be massive, because people driving and passing by would all see it even if it was for a few short seconds., please do not redistribute this project. We work very hard to create this website Using my own knowledge as well as the research obtained from the Women's Aid campaign, I was able to come up with my own advertisements.

  1. Media Analysing 2 holiday adverts, india and disneyland paris

    There are three more images in the bottom left of the advert. The bottom two images are set in a portrait position with another image above them in a landscape position. The images are of a luxury building with views of the inside and the outside.

  2. I feel that Microsoft is taking a slightly different approach to Playstation, Nintendo and ...

    This emphasis on Xbox as a "group activity" is furthered in another ad where a large number of people gathered on a playground and all took part in rope skipping, but skipping with different styles. To me this signifies although together everyone's playing the same game, but you don't lose the ability of doing things your own style.

  1. How is language used in the Amnesty International adverts to manipulate the reader?

    The first impression that it gives you is that the leaflet can inform you about torture that has happened around the world and what the organisation is about. The second meaning is that the torture is already happening at 'home', so you don't have to bring it home; it happens

  2. Analyse how structural and linguistic devices are used to target a specific audience in ...

    Whereas ADVERT 2 Those who can, teach. the presentation is sleek and clearly considered, organised and defined. There is a full colour image completely filling the first page, of the cropped left hand side of a black face with bright flames reflected in the eye, against a white background; the

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work