• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Comparison of two adverts

Extracts from this document...


Media Coursework Essay. I have looked at 2 advertisements, one is from 'Sugar' magazine and the other from 'Style' magazine. The advertisement from Sugar, is for 'L'Oreal Paris Colour Pulse Hair Dye'; the advertisement from Style is for 'Clinique Autumn 2004 close up on lips: modern metallics'. All advertisements are aimed at specific target audiences and as such require different ideas, linguistic devices and presentational features to attract them. The two advertisements I have chosen have different target audiences, reflected by the magazines that they come from, the language they use and the visuals. Both my chosen advertisements have strong visuals. In the L'Oreal Paris one, there is a medium close up shot where you can see the whole of the models face and part of her upper torso. The model is a teenager. As this advertisement is aimed at teenagers it works well and is aimed specifically at the target audience. In the Clinique advertisement there is just a close up shot of thew models lips. ...read more.


The slogan is effective because the words 'lively' and 'pulse' make it sound alive and the words 'you' and 'your' make it sound like they are talking to you in person. Also, at the end of the slogan is an exclamation mark which makes it seem exciting. The two advertisements both have copy but in the Clinique one it is much longer because it is aimed at an older target audience who are more interested in the copy content. The Advertisement aimed at the younger target audience has less copy, containing just the most important facts, because the visual impact is more to this age group. The L'Oreal Paris advertisement states that it 'washes out in 8 to 10 shampoos'. This is an example of weasel words because they are not giving an exact figure but a range. This helps advertisers avoid making untrue statements about a product, words like 'probably' and 'almost' which sound like they are not entirely certain. The Clinique advertisement uses lots of alliteration: firstly, in the slogan where it says 'modern metallics'. ...read more.


The Clinique one also has an offer written in the bottom left hand corner saying that if you buy anything from the modern metallics collection you receive '3 free deluxe custom fit samples of Clinique's 3 step skin care system'. It also contains weasel words saying 'one gift per customer, while stocks last'. This implies that if you want the offer you have to be quick because the offer could run out or if you don't get your free gift it's because they have supposedly 'run out of stock'. This means that people might go and buy the product because you get a free gift with it. This is as though they are bribing you. In my opinion the advertisement which is most effective is the L'Oreal Paris one, because it is eye catching and cheerful. But then the Clinique one would sell because it has a free gift and special offer which usually makes products sell. However, the L'Oreal Paris advertisement is presented like it is to draw the eye to it and get the readers to buy the product for what it is, not because it has a free gift with it. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Analysing Car Adverts.

    They are trying to achieve this by making the car more appealing to a wider age range. Vauxhall have succeeded in this area by keeping the practicality but adding a sense of excitement, power and outstanding performance, by making the car more attractive.

  2. Marketing Media and Audience Feedback

    uses this information to locate a greater number of locations for distribution. On the other hand, the newspaper is distributed equally throughout the United Kingdom and Republic of Ireland as it is difficult to discriminate a particular area in terms of sales.

  1. Media Analysing 2 holiday adverts, india and disneyland paris

    There are two images showing the inside of the building, the first well detailed and designed the main building is in white and the floor appears to be in a blue colour which suggests that this is a calm and relaxing area.

  2. Visual basic project of the booking system

    = False Printer.Print ; coursecode.Text Printer.Print ; vbCrLf Printer.FontBold = True Printer.Print "ROOM NUMBER: " Printer.FontBold = False Printer.Print ; roomnumber.Text Printer.Print ; vbCrLf Printer.FontBold = True Printer.Print "DATE: " Printer.FontBold = False Printer.Print ; comboday.Text + " " + combomonth.Text + " " + comboyear.Text Printer.Print ; vbCrLf Printer.FontBold

  1. Charity Adverts Evaluation

    The three advertisements are coherent with each other the first billboard reads "No one should endure pain", the second billboard reads "It doesn't have to be like this..." and the third which is a poster reads "There is a place".

  2. Gender stereotypes in two adverts and how the US Government publicises its War on ...

    They offer no leak money back guarantees. With this slogan, the Luv offers not only the inexpensive diapers as well as sense of securities to consumers. The commercial is indicating that when parents have their first child, they are new to parenting and therefore will get expensive diapers.

  1. I feel that Microsoft is taking a slightly different approach to Playstation, Nintendo and ...

    It is all about "jumping into" a digital lifestyle, making it a part of your own - a sense of individuality, and also bringing everyone closer no matter what age, gender, ethnic origin and location. The more people joining in the more fun.

  2. In this essay I aim to deconstruct two adverts intended to endorse two diverse ...

    As with the R.S.P.C.A advert it too is intended for adults. This is because of the text used and that adults are usually more interested and have more money than children to help the cause. Plenty of adverts nowadays use the technology available to enhance the quality of their ads.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work