• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Conduct a semiotic analysis of an image of your own - The image that I have chosen to analyse is for "Timotei" shampoo, which, was in "Cosmopolitan" magazine, June edition.

Extracts from this document...

Introduction

Paula Griffin Conduct a semiotic analysis of an image of your own. The image that I have chosen to analyse is for "Timotei" shampoo, which, was in "Cosmopolitan" magazine, June edition. The fact that it was in a summer issue to me implies breaks away and holidays' therefore having the perfect hair is essential for the perfect break. In addition as the magazine is aimed at women it implies that women are more worried about how they look so these types of advertisements are perfect for women's magazines. Whilst looking at the print product I can see that the signifier is the ink on the paper and to me it signifies a woman who is happy. This is because there is a wonderful big smile on her face and a glow in her eyes. To me this denotes a smiling person who has lovely clean and shiny hair. This is a fixed meaning. I feel that this connotes that timotei has given her a new outlook on life and a fresh start because her hair looks great and she is smiling. ...read more.

Middle

The text at the bottom is in a small font this is because this is not what the advertisers want us to look at. They want us to look at the effects of the shampoo. A picture of what the shampoo looks like is seen in the bottom right hand corner of the page. Again this is not what the advertisers want us to look at this is why it is only a small picture. However the advertisers do want us to know what the product looks like so we will recognise it and buy it. The text at the top is in bold capital letters; this is where they want our eyes to focus on as well. The colours that are used in the whole piece are very natural warming colours. This is also seen in the text. I believe that this is used to make the reader feel all summery and then go out and buy "Timotei" shampoo because everyone wants great hair for summer. ...read more.

Conclusion

Finally there is the use of the paradox, which I mentioned earlier, where the words contradict each other. It gives the reader the impression that something doesn't quite make sense so they read and study the advertisement for longer. The myth of this advertisement says that beautiful hair is easy to get and will make you feel happier if hair is clean and fresh. In reality hair is just a part of the body that keeps you warm. It may boost your confidence and make you feel better but it isn't the end of the World not to have perfect gorgeous hair. I feel that this product is very well advertised and that it draws the reader into the advertisement with many different techniques from the colour to the size of the font to the language that is used. I do feel however that the actual product needed to be seen a lot more and not placed at the bottom of the page in the corner. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Marked by a teacher

    Patek Philippe magazine advertisement analysis.

    The rationale behind this is to acknowledge the utility of the watch whilst focusing on the true selling point of it; the sense of prestige that the watch carries and the concept of tradition. The main tagline of the advertisement is 'Begin your own tradition'.

  2. Peer reviewed

    Ralph Lauren Ads for Men and Women: A Semiotic Analysis. For the purpose ...

    5 star(s)

    Figure 4 however, features the male in the centre of the advertisement so he is the focal point of the advertisement. It is interesting though; that the face of the male in figure 4 is covered by a shadow- this ties in with the mystery connotation that the colour blue connotes.

  1. A study of the representation of women in magazine beauty advertisements, with close reference ...

    Although the campaign presents more realistic role models for women than is the norm, the central message remains the same. Beauty is not something that comes naturally to women: it requires endless effort, as well as the purchase of various products designed to change or hide women's problem areas.

  2. An analysis of 5 cars advertisements assessing Image, Layout, Colour, Language and Effectiveness.

    This device is used so that families can be attracted into buying the car. The box is once again below the picture, and highlights the new features such as, "Brake assist" and "Traction Control". This is another device used to attract those people who are interested in these new features of the car.

  1. Advertisement Analysis

    will be clearly seen and look even more realistic. The focus in advert two has successfully been used to attract the viewer and also helps to reinforce the realistic effect. The focus in advertisement 2 is clean and realistic. This helps to make the product easier to see, as it is quite a small image.

  2. Analysis of a magazine advertisement - Seiko Watches

    They would then look at the picture on the right, and believe that by purchasing a guitar from guitarsonline.com, their performance would be elevated to that of Matthew Bellamy's. Matthew Bellamy is the main endorser of the website being advertised.

  1. Influences and effects of advertising on children's health and psychology: Body Image and Diet.

    ( The World Today - Pod cast - Alison Caldwell - Friday 26th September 2003) Which definitely seems deliberate as children are very vulnerable and susceptible to pester power An eating disorder is a compulsion to eat, or avoid eating that negatively affects both one's physical and mental health (http://en.wikipedia.org/wiki/Eating_disorder)

  2. Semiotic Textual Analysis.

    The fact that the tick is within the circle resembling the South African flag in the bottom green block once again reiterates the choice that has to be made. "It's as simple as that" It is extremely important to regard the context in which the advert is found.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work