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Conduct a semiotic analysis of an image of your own - The image that I have chosen to analyse is for "Timotei" shampoo, which, was in "Cosmopolitan" magazine, June edition.

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Introduction

Paula Griffin Conduct a semiotic analysis of an image of your own. The image that I have chosen to analyse is for "Timotei" shampoo, which, was in "Cosmopolitan" magazine, June edition. The fact that it was in a summer issue to me implies breaks away and holidays' therefore having the perfect hair is essential for the perfect break. In addition as the magazine is aimed at women it implies that women are more worried about how they look so these types of advertisements are perfect for women's magazines. Whilst looking at the print product I can see that the signifier is the ink on the paper and to me it signifies a woman who is happy. This is because there is a wonderful big smile on her face and a glow in her eyes. To me this denotes a smiling person who has lovely clean and shiny hair. This is a fixed meaning. I feel that this connotes that timotei has given her a new outlook on life and a fresh start because her hair looks great and she is smiling. ...read more.

Middle

The text at the bottom is in a small font this is because this is not what the advertisers want us to look at. They want us to look at the effects of the shampoo. A picture of what the shampoo looks like is seen in the bottom right hand corner of the page. Again this is not what the advertisers want us to look at this is why it is only a small picture. However the advertisers do want us to know what the product looks like so we will recognise it and buy it. The text at the top is in bold capital letters; this is where they want our eyes to focus on as well. The colours that are used in the whole piece are very natural warming colours. This is also seen in the text. I believe that this is used to make the reader feel all summery and then go out and buy "Timotei" shampoo because everyone wants great hair for summer. ...read more.

Conclusion

Finally there is the use of the paradox, which I mentioned earlier, where the words contradict each other. It gives the reader the impression that something doesn't quite make sense so they read and study the advertisement for longer. The myth of this advertisement says that beautiful hair is easy to get and will make you feel happier if hair is clean and fresh. In reality hair is just a part of the body that keeps you warm. It may boost your confidence and make you feel better but it isn't the end of the World not to have perfect gorgeous hair. I feel that this product is very well advertised and that it draws the reader into the advertisement with many different techniques from the colour to the size of the font to the language that is used. I do feel however that the actual product needed to be seen a lot more and not placed at the bottom of the page in the corner. ...read more.

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