• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Contrasting Static Advertisments. The advertisements that have been selected for this language study are Smirnoff and Absolut vodka

Extracts from this document...

Introduction

English - Language Study Introduction The advertisements that have been selected for this language study are Smirnoff and Absolut vodka, the two premier alcohol companies of the world. These advertisements can be found on billboards, the internet, and especially magazines. These advertisements are designed to appeal to the individual, however they appeal in very different ways. The Smirnoff "Twin Apple" static appeals to the viewer by emanating a sense of calm and tranquillity. The purpose of this advertisement is to promote a new flavour of vodka that Smirnoff has invented, named "Twin Apple." The Absolut vodka appeals to the individual by using humour. In this case, it replicates the late famous magician, Harry Houdini's disappearing act. The purpose of this advertisement is not to promote a particular flavour of vodka like Smirnoff's "Twin Apple," but rather to promote the already well-known brand of vodka, being Absolut. Paragraph one While both of the advertisements are for vodka, the intended target audience differs. In Smirnoff's "Twin Apple" vodka advertisement, it does not target a selected audience; rather it appeals to an array of viewers ranging from young adults to maturely aged men or women, regardless of social status. The part of the static that is able to capture a hugely varied target audience is the prominence and tranquil look of the bottle sitting on the beach. ...read more.

Middle

The fact that the Abolsut advertisement directly incorporates the famed magicians name into the static, it directly catches the attention of viewers that are familiar with Houdini who may be hurriedly flipping through a magazine, or looking at a billboard. The humorous appeal to this advertisement of Absolut is what makes it able to connect to people of all ages, regardless of whether they recognise the name. It intrigues the viewer by omitting the photo of the vodka, and an explanation for it is given in two direct and simple words, a slogan which the viewer is likely to remember. The similarities between these two advertisements are that they both are promoting the consumption of liquor. The differences are that the Absolut appeals to a viewer's sense of humour and familiarity with the product, whereas the Smirnoff appeals to the viewer by its calm and serene appearance and the want for a carefree and happy lifestyle. Paragraph three The Smirnoff and Absolut vodka advertisments use different techniques in different ways to convince the consumer to buy the product. The Smirnoff advertisement is on a beach settings, with plain and natural colours that blend into each other. However, the colour that stands out the most is the labelling of the bottle, which is bright green. This contrasts with the entire backdrop of the static. ...read more.

Conclusion

The effect of this on the viewer is that the eyes are deterred to two places, and if the viewer knows of Houdini than it is cause for a chuckle. The language used in the static is short and straight to the point; "Absolut Houdini," which the viewer sees as a humorous homage to the late Houdini. The atmosphere that is derived from this advertisement is one of wonder and of confusion. Wonder at the missing vodka bottle, and confusion as to why it isn't there, with the question being answered by the slogan. The effect that this has on the viewer is that they are drawn to and intrigued by not only the atmosphere but the sheer oddity of the static. Conclusion The advertisement in which I think is most effective is the Absolut vodka static, for a large array of reasons. First and foremost, it is much more attention-grabbing than the Smirnoff static, because there is a spotlight shining on an empty stage, and this intrigues the reader to realise what is really going on in the advertisement. The optical centre is divided in two places; the empty stage and the slogan, and this, in my opinion, is extremely effective. It adds humour to an otherwise morose photograph, and is memorable in that not only is it humorous, but the viewer is subconsciously forced to remember the brand name. This Absolut vodka static is the most effective of the two, and is able to capture the reader's attention with just a flick of the page. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. A study of the representation of women in magazine beauty advertisements, with close reference ...

    Stereotypes, such as the dumb blonde, allow an advertisement to communicate instantly with the audience. Some argue that advertising as we know it could not exist without the use of stereotypes. The metrosexual male is a common stereotype used in today's advertising for high fashion and perfume products, although it is exaggerated heavily from the realistic representation of the metrosexual.

  2. Marketing Media and Audience Feedback

    page, carried out on the page by displaying headlines and pictures so together they form a diagonal line from the upper left-hand corner to the lower right-hand corner of the page. Also, pages can contain a double diagonal by forming another diagonal in the opposite direction from the first, lending

  1. Exploring Printed Media Texts I have selected two advertisements printed on paper to compare ...

    Mainly visual, the presentation is personalised giving an outline pictorial history of 'Patrick hears voices'. The single page is divided into twelve equal size squares, the middle two squares being made into one for the main impressionistic hand painted image of 'Patrick'.

  2. Essay on sexual stereotyping in two advertisements

    Whereas in the girls advertisement the Smoby Super Kitchen plus the Smoby Cleaning Trolley is priced �17.99. Therefore, more money has been spent on the material for the boy's products and much cheaper material has been used with the products for the girl.

  1. Marketing Case Study - Cadbury beverages: Relaunching Crush Brand

    Cadbury Beverages is trying to re-launch Crush, Hires and Sun-Drop, brands that had been acquired from Procter & Gamble in 1989. Managers decided to focus on the Crush brand of fruit-flavored carbonated beverages. The aims are: * Rejuvenate the bottling network for the brand, * Develop a base positioning, * Create a new advertising and promotion program.

  2. How effective are the advertisements you have chosen to study in appealing to their ...

    As you will see, all of these words are in a much larger font. This persuasive technique is very effective because the first thing the target audience notices when they look at the advertisement is the large text because it stands out most.

  1. Compare and Contrast the Oxfam 'Cut Conflict' Advertisement and the CCF Advertisement.

    We can only say as a nation that we are to blame for the injuries. Britain is the second biggest arms exports in the world, (which is a fact, the reader can not argue with it). This makes the reader feel guilty because we are to blame for the deaths and injuries of many innocent children.

  2. Discus the revival of a new era magician chic.

    For the past 2 years he has gained himself the reputation of being the 'Magician to the Stars' performing at functions like the MTV Music Awards, the Brown Thomas Fashion Show Awards, etc. He was also the resident magician in the VIP lounge of the U2 owned Kitchen Niteclub below the Clarence Hotel (a)

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work