• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Controversial Ads.

Extracts from this document...

Introduction

Mark Klinker 5/1/03 Essay 1.10 Controversial Ads Every second of the day, no matter where you are, you are influenced by advertisements. As we drive down the highway listening to the radio we hear advertisements through commercials and look out the window to see huge billboards. When surfing the internet advertisements "pop up", and while watching television advertisements are viewed even more. These advertisements focus on catching the eye of the beholder. Some focus their attention towards adults, some towards kids, and some are accidentally catching both eyes. The advertisement industry has now started to promote sex and comedy as a way to sell their items. Billboards now show scantily clad women over one hundred feet tall on the sides of highways and sexual oriented advertisements now "pop up" on the internet while visiting various sites. Television now has a Miller Lite commercial with women wrestling in water and Budweiser had a commercial with frogs speaking to promote beer. Trojan Condoms advertises with exploding geysers to promote their condoms. Monetary gains may be occurring because some believe sex and comedy sells, but because of these advertisements our children are being influenced to act inappropriately at a very young age. ...read more.

Middle

In 1995 the United States government received around nine and a half billion dollars in revenue from alcohol taxes.(Young) Our government should take a little bit more money out of this revenue to promote more safe drinking habits and teach more classes on why underage drinking is so hazardous. Not only is it wrong that these alcohol companies target our adolescents and the government does nothing about it, but it is wrong that these companies are influencing people's moral character. Our moral integrity is being challenged every second of the day now. As a nineteen year old male, these advertisements promoting sex are very much what I want to see. But as a nineteen year old Catholic male, with some integrity, I do not believe that women should be perceived to the public in this way and I do not need to see this. When you have women wrestling in water ripping each others' clothes off and men cheering them on, you have crossed the line in advertising. Women are not merely objects for which we compete, but are on the other hand an object of our affection. ...read more.

Conclusion

Some believe that a condom can protect them from the transfer of fluid. Well it does not. It is only there to reduce the risk of STD's and unwanted pregnancies. Why must we be put into these situations? There is no way to avoid them. Our life is judged in the end on how we live our lives today. The people involved in creating these horrific advertisements do not need to be destroying our chances to be judged righteously. They are condemning themselves and they do not need to condemn the lives of others. They may be looking for monetary gains, but what they need to be looking at is the effect they are having on the minds and actions of our world's youth. Every year more and more people die in alcohol related accidents due to under aged drinking, and more and more youth pregnancies and STD's are occurring. It seems that these companies, by advertising to the youth, are advertising to promote under aged drinking and sexual acts reserved for marriage. Not only does it need to stop and but these advertisements need to stop now! 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Peer reviewed

    Ralph Lauren Ads for Men and Women: A Semiotic Analysis. For the purpose ...

    5 star(s)

    Figure 1 Figure 2 Let us first look at figures 1 and 2. Both advertisements are for Ralph Lauren Romance. Figure 1 is for the women's fragrance and figure 2 is for the men's fragrance. Both advertisements show a male and a female (Filippa Hamiliton and Thierry Pepin).

  2. Comparative Rhetorical Analysis of Two Ads.

    the ad if they wear the Leslie Greene jewelry The Bulgari ad is not primarily black and white like the Leslie Greene ad, but it is all orange and earthy colors. This gives the ad a feeling of serenity because they are warm colors that are comfortable to look at and do not jump out at you.

  1. Sponsorship Today

    o Sponsoring events that appeal to an organisations market can shape buying attitudes and help generate a positive reaction and can expand, reinforce & even alter brand personality characteristics. Coca Cola, is always looking to generate a positive influence of their products in the minds of their consumers and regularly support events they feel influence consumer opinions.

  2. Marketing's Influence on Impressionable Adolescents

    Yes, everyone is familiar with the lovable, googly-eyed, blue monster with the big appetite, but not everyone realizes the influence he is having on young children. The Cookie Monster spends most of his time gobbling down chocolate chip cookies that are high in fat, calories, and sugar, thus, giving young viewers the "o.k."

  1. Essay on sexual stereotyping in two advertisements

    This relates to boys being socialized into masculine roles. These tend to emphasise, being tough, adventurous, competing and winning, being good at sport, being aggressive and not being 'weak'. Another point is that there is a great contrast between the colours, which are used in both advertisements.

  2. The Hoboken Happenings television show and its accompanying Internet web site.

    We will differentiate our business by communicating our knowledge of the Hoboken area to local and nearby customers. II. CURRENT MARKETING SITUATION A. Market Overview 1. Market Demographics and Need Hoboken Happenings will benefit from the continual desire of young urban professionals relocating to Hoboken.

  1. American Women as Consumers

    Women define themselves most by their independence. Six in ten consider their independence very important in distinguishing who they are. Independence characterizes today's women more than religion, having children, and having a good relationship with one's spouse/partner (Editors of Marketing to Women, 2001).

  2. Marketing Report

    Furthermore, channel 1 also has an advantage, it charges usually includes a service agreement, which is very insurance to the buyer. Channel 2 is discount dealers, it usually sell products on the Internet. Consequently, the firm just need few staff do the computer work.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work