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Create a product and advertise it.

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GCSE Evaluation Advertising My task was to create a product and advertise it. The product that I have chosen to market is a company that sells nail extensions. I have chosen this product because I feel that lots of women want strong, sultry nails. My target audience is women aged between mid teens and 40. These will be made for the customers in whatever length and style they'd like. My advert would be placed inside magazines, newspapers and perhaps billboards. It would be made nationally advertised. Such as the Smirnoff advert, so that it attracts more interest. I've set out my poster in a very organised and clear view. The positioning is significant to the advertisement as it has photographs of different versions of nails. It says whatever length, you can get and shows my slogan. It's for women and it has gentle colours to attract their senses and to generate a females attention, if I had used blues and greens this would generate a males attention but using these colours I fell has targeted for women. The centre of the advertisement is a bright yellow then it deepens as it moves outwards to a strong orange. ...read more.


On the left hand side says 'Nail Extensions' in bold black copy, which stands out comparing to the background. The other side says 'Any Length Up To 5cms' in the same copy. Beneath the title there are 3 images all of which are more natural and elegant looking nails. The bottom left hand corner holds a photo of a women holding nails up to her face, these nails are long and sultry, which I think would appeal to any aged female. There is then a small photo next to this of perfectly manicured nails and pearls around the wrist of the lady. I think these nails would appeal more to the elegant, older females, or for special, classy occasions. The bottom right hand corner then holds an image of natural looking nails in water. These are shorter than the others and I feel would be more appropriate for working ladies, which want nice nails but also need practical nails. Beneath the small centre image there is a brief list of adjectives to describe all the nails we have for example 'Fashionable, Trendy etc.' ...read more.


Throughout my advert there is continuous alliteration. In my slogan every word starts with F. Also in my company name both words start with F therefore it is more likely to stick in your mind and it'll emphasise the brand name. My advertisement is made up of graphics from the copy, to the images. I have achieved this by creating it on the computer. I think that my advert is a success because it gives off the impression that people want it. Also because of the alliteration in slogan and name, the company is more likely to play with your mind therefore you'd remember it better. It gives off the impression that if you have these nails you'd be fancy. And all women want to feel as if they're better than the average person. I think that the lifestyle this advert suggests is one that all females want. It suggests that you can be Fashionable, Trendy, Modern, Classic, Wacky, Beautiful and Fancy! Many women want to combine these all in one and that is what you can do from having nail extensions. The Values that is suggested from this advert is that you can feel and look good at the same time, just from investing in some nails. Mair Wadley ...read more.

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