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Create ing your own business - create a full plan on a business of your choice you plan must not be more than 60 pages

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This is my piece of coursework and it is all about creating a successful business in a location of choice. I will be having a mobile phone business and it will sell all mobile phones with great new deal to encourage consumers to come to my mobile phone shop Slash. The coursework will include in-depth research to produce a functioning and profitable business. I will be sending out a questionnaire to the consumers so that I can get an idea of what they want once I have this information I will analyze it and use it to help along my business the questionnaire will give be specified views about what the customers want. The coursework includes information on the four p's price, product, promotion and place. In order to create a successful business I will need to find out about all the factor that will affect my business and one of the main causes of downfall has to be competition. Towards the end of the coursework you will get to know which methods of advertisements worked and how effective the one's that I used were. The advertisements department will need to be good in order to keep the business up and running if the advertisement department fails then the business does not get any customers resulting in the business failing. Since the aim of the coursework is to create a successful business I will need to access these risks and avoid them at all costs. My business aims are simple the aim of my business is to have a successful marketing campaign making a profit in order to survive and after the profit hopes for expansion. The market A market is a place where buyers and sellers come to exchange products and services for money. This means that it is immanent that the sellers have something that the buyers want or are prepared to buy. ...read more.


business cards just incase people want to know more and once spread around they could be a useful source of advertising for my company. Analysis & conclusions from research From my research I have come to the conclusion that flyers although cheap can be effective I have been to harrow in the shopping centre for an hour by one mobile phone shop (phones 4 u) looking at how may flyers are actually taken to read or the booklets and in an hour 62 flyers were taken which shows that flyers are effective and in my questionnaire asked to people looking around in mobile phone shops I found out that large flyers are the best but when asked they did say the flyer booklets were preferred more. From my questionnaire I also picked up that the most watched ads were of course on television and although expensive it can be a good promotion for my business. I found out that radio adverts were disliked and should not be used I also found out that people did not mind billboards and unlike TV and radio billboards are there 24/7 to advertise so that can be a good option. I have a draft of the front cover of a booklet flyer type thing the rest of the pages showing the phones prices and deals like most other mobile phone booklets. So to sum it all up from the questionnaire and my observing mobile phone shops I have found out that flyers/booklets are a good from of advertising for a mobile phone company and of course what I predicted the television is a good form of advertising A draft of a Flyer for my company: The best there is the best there was and the best there ever will be so check it out Evaluation and improvements of marketing campaign For my marketing campaign I have tried to advertise for my mobile phone company through many different methods television, flyers, local newspaper, business cards and posters. ...read more.


and these were put on two national holidays so that people will actually see my advertisements. Local paper Again for the newspaper advertising I put the adds on a well recognized paper so that people will actually read my adds and what better newspaper than the sun. I have put advertisements throughout the year in different periods of the year (3 months) I have put a 4 week Monday to Saturday Scc bid and a 6week Monday to Saturday bid on the other two sections. Business cards Business cards, I have invested a small amount of money in business cards �260 for printing over 500 cards every three months. I have used them because if they are distributed and seen interested people might ring up the company and ask about what it does and how it is better. So the main reason for the business cards is their cheap and could attract extra customers. Posters Posters are bold bright and often catch the attention of people and I have selected large posters in the first month and I will stick them in crowded areas and they should attract people to my shop. I have bought 5 A2 posters for the year simple yet effective. Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 page 60 ...read more.

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