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Critical analysis of street fighter poster

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Critical analysis of street fighter poster Fida Ahmed This teaser film advert or poster is representing five things. A 'hero' character is being represented by the large image of a male on the screen. All the common conventions, typical of a hero. Are there, i.e masculine good looks, clean shave, dressed in uniform with a futuristic United Nations badge etc. The possible 'villain' in the narrative is being represented in front of the screen, dressed in a uniform and wearing a cape. His stance suggests his need for power and his evil nature. The podium he is standing on represents the futuristic side of the movie. ...read more.


The hero is needed to protect and save the world, and restore law and order. This can be linked with audience and audience expectation, where the audience expect the hero to fight and win and save the world as a result. This idea is confirmed with the adverts slogan, 'THE FIGHT BEGINS TO SAVE THE WORLD BEGINS MAY 19TH', May 19th being the release date. The 'action' is represented by the fighters, logo and the hero and villain, which are oppositions. The 'Sci-fi' element is represented by the podium, but also to some extent the screen and side images. The film poster advert is taken from 'Time Out' magazine which is targeted at 18+. ...read more.


The main star's facial expression is sexually attractive and shows determination. This raises enigmas about the movie and poses questions such as 'will he succeed in saving the world and defeating the villain?' As this is a teaser poster, it does not offer much of an answer, the only clue being that the image of the hero is much larger and superior than the villain, giving him power. The movie is generally targeted at 12+, but more specifically at people who like violence, action and Sci-fi. The poster features an example of media synergy, where two media products advertise and feed off each other. In this case, it is a single for the movie, which is featured in the movie, and is released three days after the movie shows in cinemas. This is to boost promotion, and therefore profit. ...read more.

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