Critical Analysis of the "The Daily Chronicle".

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Antony Thambiah

Critical Analysis

The masthead I have chosen is “The Daily Chronicle”. When I saw the title, it caught my attention immediately I chose it because, I wanted it, to have the same striking effect on my reader that it had on me. In particular, the word “chronicle” looked futuristic. Though it’s futuristic aspect has nothing to do with the article, I had liked it personally. On further analysis of the word, I found that it is a journal in which, events are logged into. A daily Chronicle is obviously, events regularly logged into a journal, and in the case of my newspaper, a journal updated every day.

The font size is relatively large, to that of the rest of the newspaper, so that the name of the paper can be easily identified. I used an old calligraphic font, so as to make my newspaper look as though it was established a long time ago.

The puffs that I had used were chosen randomly. I just picked the first few I saw in a web page.

My headline, “Ruthless Murderer Escapes”, wasn’t satisfactory, because I wanted it to contain the usage of alliteration, which would make my headline “sound good”. My headline, like all other headlines in all newspapers, is in bold and has a large font so that it can be seen from quite some distance. I especially wanted the use of the word, Murderer, because I have noticed that this is what usually attracts the majority of readers to an article.

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I wanted my newspaper to become authentic, so I used the normal template of a lead, explaining: Who, Where, What and When my story took place. This is basically a very brief summary of the article that highlights, the most important points. It is also in bold to comply with the criteria of regular leads.

The paragraphs of my paper were present to ensure that my newspaper was reader friendly and a new paragraph was started every time a new point was being discussed. Ideally, I would have put more than three columns on my newspaper like ...

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