The layout of the front page has a 70/30 header and footer. The bright orange is at the top of the page and the white at the bottom. The introduction does not good as there is a lot of unused white space, and not many pictures and information. This makes the page look bare and will put people off entering the website.
The textual size is size 16 on the front page is very effective. This is because of the contrast between the orange and white makes the webpage look professional, smart and better quality when compared to the introduction page which has just plain white writing on a plain white background. The layout of the website uses paper size A4 and is landscape.
The text on the introduction page is too small to read. Font size 10 has been used for the titles and font size 8 for the normal writing on the page.
The idea of putting swimming photos and aerobics photos on the introduction page is a very effective and a very good idea because it gets the viewer interested and wants to find out what activities there are.
This advertisement pops up when you click on “Im not a member” link. This would be closed immediately by the majority of the viewers, but it still increases the fact that Esporta can help you lose weight, hence the slogan “Drop a size for Christmas”
On the left of the home page, where are many different links and pictures, shown below.
The “find my nearest club” link, help you find your local Esporta club. This is actually a very clever idea because if you live close to a club, you are very likely to join.
If you have decided to join Esporta because it looks ‘fun’ and you live near a club, you click on virtual tour to have a look what Esporta clubs look like. When you click on the link it opens up the page and instantly shows the amazing picture of the pool, shown below. This would amaze the viewer and make you think that you would definitely want to join.
On the right of the home page there are 3 links, which are “Sona positive health physio service” which is a physiotherapy service, “health articles” containing a list of articles which explains what to eat and how to lose weight etc, this is here to show that Esporta does care about it customers, and finally there is a link taking you to Esporta’s freeway page, al shown above.
There is not much text on Esporta’s home page navigation bar, shown above, but if you place your mouse over one of the options then a drop down box appears with more links explaining in more detail how Esporta works and what it can offer you.
At the bottom of the page there is an option to change the language of the page, shown above. The language options are English, Spanish, Swedish and German.
Suitability
The suitability of the website is aimed at a particular age group; this is around 15 – 40. I can see this because only parts of the website look fun and interesting, this means that the mature teenagers and adults have to be bothered to look into the website and find out more details about it. I can also check this because on the readability statistic shown below is states that the Flesch-Kincaid Grade Level is about 9.5. Readability is the quality of written language that makes it easy to read and understand. This means that the website is for year 10’s or 11’s.
The main aim of this web site is to establish a means of communication with the readers and customers and to promote Esporta and inform you about themselves and what they have to offer certain people.
Improvements:
- Some spelling mistakes corrected.
- Created Suitability Section, including audience identified, purpose implied, layout section extended and readability evidence.
- Added annotation to screenshots.
