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Delia Smith and Jamie Oliver are both extremely influential television chefs, however their methods and approaches used to convey themselves and their programmes are extremely comparative. Compare and discuss.

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Introduction

Delia Smith and Jamie Oliver are both extremely influential television chefs, however their methods and approaches used to convey themselves and their programmes are extremely comparative. Compare and discuss. In this essay I will be examining the similarities and differences between two influential television chefs Delia Smith and Jamie Oliver. In order to successfully complete this, I will need to observe and discuss four main points: - * The target audience they appeal to * How they appeal to their audiences * Their style of cooking * Presentation of their programme However, before I begin, I feel it beneficial to look a little into the history previous of their fruitful careers in cookery. This will enable me to retrieve a fuller picture on how their backgrounds influenced whom and what each portray present day. Jamie Oliver was born in South end on 27th May 1975 to Sally and Trevor Oliver. His only sibling is his little sister, Anne Marie. When he was two years old he moved to the small village of Clavering. Here his family bought a pub, which they name "The Cricketers". Both his parents and many uncles are cooks. The catering tradition runs in the family. Jamie began helping out in the kitchens of 'the Cricketer' from as young as the age of 7. Here Jamie realised his desire to cater. As Jamie grew older he was keen to learn all elements of the catering trade. Jamie attended "Newport Free Grammar Boy's School". From Primary school to secondary school, teachers can remember Jamie always mixing himself up with mischief. Due to this, he was incredibly popular. Teachers say, "He could never sit still, but he was friendly and very popular". Jamie was more interested in cooking and his rock band "Scarlet Division". At 16 years of age he met Jules. Now 27, Jamie is married to Jules and has one child. ...read more.

Middle

Usually its gripping - 'will he make it in time' 'where will he get the food from - everywhere is shut!' As Jamie solves these problems, his audiences are able to judge him as a person and observe how he deals with these situations. Viewers are then able to warm to him, as he is seen as a human being who has problems equally as anyone else. Delia is incredibly easy to understand. Her tone of voice adds to the simplicity of her instructions and methods. Her soft, mellow, gentle, slow voice comforts the viewer. She makes her programme easy for older and elderly people to understand due to the slow pace she speaks at. Delia speaks in Standard English, which makes it soothing and plain for all to understand whether middle classed or working class. She constantly reassures the viewer filling in any doubts. She comes across as caring, kind and motherly - a warming and trustworthy character. Jamie is more so portrayed as your "big brother". He delivers useful cooking advice to his viewers and is funny and friendly. A great attribution to his programme is that is seen Jamie to "gel" with anyone and everyone. This is why people respect him and his methods. However, people may be held back by Jamie, as he may seem a little too erratic. His show doesn't seem rehearsed. Therefore thought of as "not properly done". Nevertheless, this is one of the many reasons why Jamie's audience are attracted to his programme. They favour the fact that he is so spontaneous. Delia's programme comes across as rehearsed as everything is in its correct place. For instance the utensils she uses are laid out for her. Due to this I suggest that people feel safer following Delia's methods. Her methods seem trustworthier as they are traditional, tried and tested and have worked successfully in the past. ...read more.

Conclusion

This is effective as it also emphasises the fast lifestyle he has, and creates a 'rushed' effect on the audience. Jamie uses modern fonts and images created by HI-Tec computer equipment. This appeal to today's modern and "hi-Tec" young people. The camera movements used add effectiveness to both of their programmes. Delia speaks directly to the audience. The cameraman shows a variety of close ups on the food Delia creates. This is to enable the audience a closer view of what the food should look like e.g. texture and colour. This is particularly useful for Delia's older viewers. Many of them wear glasses and have difficulty seeing. When Delia kneads dough, the cameraman slowly 'zoom' in on that, to let her viewers see the technique she is using to knead it. There is always a steady camera on Delia. I feel this puts the main focus on her and keeps the viewer relaxed (as they haven't got to keep moving due to the fast shots) therefore increasing their concentration. At the start of Jamie's programme, there is a still camera to introduce what he is going to be creating and why. I think this is one of the very few still camera shots there are in the programme. Throughout the programme Jamie's cameraman creates a lot of edgy fast shots creating a fast atmosphere. This also makes the viewer edgy. The jerky shots created portray Jamie's energy and adventurous attitude towards cooking. There are many different shots used in Jamie's programme. There is even the use of a hand held camera, which enables quick shots while Jamie is constantly on the go. We view Jamie in many places, not just in the kitchen like Delia. We see him in the Internet caf´┐Ż with friends, on his scooter going to the Deli, in his kitchen and finally at the dinner party with his friends. Viewers no longer end up watching Jamie for his expertise in cooking, but to view the story he provides about his roller coaster personal life. Nicola Simms Media Assignment 11W Mr Dale ...read more.

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