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Describe and analyze the Peugeot 306 television commercial, and how it's persuasive.

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Introduction

Describe and analyze the Peugeot 306 television commercial, and how it's persuasive. The Peugeot 306 commercial has many persuasive elements, to help sell the car. The commercial's overall effect is that it has a narrative with a twist. It has firstly, a 'sexy' woman who wakes up and gets out of her bed where her 'partner' is still sleeping under the sheets. She then walks to the balcony, there she sees the 'workman' is washing the car in a slow sexual way, he is attractive to women and it is obvious the two want sex. The woman is seen as a person with low morals and wants this man as 'a bit on the side'. The twist in the story comes when the man and woman are about to make love in the kitchen, the radio breaks causing the 'partner' to wake up. We then find out the alleged 'partner' is the son of the supposed 'workman' and the 'sexy temptress'. Lastly at the end of the commercial there is a slogan, the slogan is 'Drive of your life' is taken from well-known phrases, 'Time of your life' and 'Love of your life'. ...read more.

Middle

There is now a part where we see the 'temptress' in detail; the camera goes from medium long shot, to close up and finally to an extreme close up on her lips to show the lust for the 'workman'. We again view the supposed 'partner' of the woman moving around under the sheets of the bed, with a medium shot. The 'workman' throws the water from the bucket over the car and we get a close up of it again we see the water drizzle down the car slowly. The Peugeot symbol is also viewed at the front of the car on an extreme close up whilst the water is being thrown. This is now where the twist starts to creep up and it seems that our suspicions are being confirmed about the two 'cheating'. The audience feel their suspicions are confirmed when they say 'Man: 'But what about him upstairs?' 'Woman: 'He wont is up for hours.'' This frame is an extreme close up because it is an important factor in the twist. ...read more.

Conclusion

Also relates to the slogan and also associates, 'love' with the happy family in the commercial, which implies it's also a family car. The Peugeot 306 commercial has caught its target audience very well in several ways. This commercial is intended for upper middle class, trendy and young people in there thirties. These people are the type of people actually featured in the commercial. It is targeted at these people because the people have the money and may be looking at starting a family or already has. Its scheduled at the evening around 7pm or later to target these people and catch them at a time they'll be watching, after they have got home from work. The most important thing in the commercial is the twist because both the points of view about the car they want present are shown. Before the twist they are showing the car is sexy, stylish and a pleasure to drive, they music help to show this the most. After twist they are showing it is also a family car. The commercial uses sex as the main theme to get their message across. ...read more.

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