This commercial uses a lot of different camera shots, which helps the audience get the right feelings and response to the car and the characters in the Peugeot 306 commercial. The commercial begins with a high angle close-up, and we hear the tuning of the radio, the camera inverts 180 degrees to a high angle long shot. We are then introduced to the ‘sexy temptress’ with a medium long shot also allowing viewing the suspect ‘partner’ under the covers of the large bed. We get a close up the sponge as the man wipes of the car in a slow, sexual way with soap drizzling from it adding to the sexy image. The man and woman stand around for a while giving each other ‘the look’, this begins with an over the shoulder high angle shot with the woman staring down at the man, this shows she is the dominant sexually at this time. There is now a part where we see the ‘temptress’ in detail; the camera goes from medium long shot, to close up and finally to an extreme close up on her lips to show the lust for the ‘workman’. We again view the supposed ‘partner’ of the woman moving around under the sheets of the bed, with a medium shot. The ‘workman’ throws the water from the bucket over the car and we get a close up of it again we see the water drizzle down the car slowly. The Peugeot symbol is also viewed at the front of the car on an extreme close up whilst the water is being thrown.
This is now where the twist starts to creep up and it seems that our suspicions are being confirmed about the two ‘cheating’. The audience feel their suspicions are confirmed when they say ‘Man: ‘But what about him upstairs?’ ‘Woman: ‘He wont is up for hours.’’ This frame is an extreme close up because it is an important factor in the twist. The man and woman then embrace with an over the shoulder close up shot. This is now backup and full confirmation of their lack of morals.
Finally the twist begins when the radio falls and breaks on a high up medium shot, this signifies the end of the romance and triggers the waking of the ‘partner’, which in turn triggers the twist. To the audience surprise a child has been awoken from the noise, and is now calling for Mum and Dad. The two are now seen in a new light, they are seen as, in love, caring parents in a happy family. It all ends with the ‘new caring sensitive’ man leaving to get the child with a long shot saying ‘don’t worry ill go get him’. The scene fades to the slogan and logo.
The first part shows the car is good looking and smooth, the twist shows us this also a family car.
This commercial has a slogan at the end,’ drive of your life.’ This has been taken from several well-known phrases, ‘Time of your life,’ ‘Love of your life.’ etc. The phrase implies that the best moments of your life in a car will be in the Peugeot 306. Not only will this car be pleasurable to drive in, but ‘Love of your life.’ Also relates to the slogan and also associates, ‘love’ with the happy family in the commercial, which implies it’s also a family car.
The Peugeot 306 commercial has caught its target audience very well in several ways. This commercial is intended for upper middle class, trendy and young people in there thirties. These people are the type of people actually featured in the commercial. It is targeted at these people because the people have the money and may be looking at starting a family or already has.
Its scheduled at the evening around 7pm or later to target these people and catch them at a time they’ll be watching, after they have got home from work.
The most important thing in the commercial is the twist because both the points of view about the car they want present are shown. Before the twist they are showing the car is sexy, stylish and a pleasure to drive, they music help to show this the most. After twist they are showing it is also a family car. The commercial uses sex as the main theme to get their message across.
