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Design or Resurrect A Band / Group

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Introduction

Design or Resurrect A Band/Group Before I chose whether I should design a new band or resurrect one, I must at first analyse what sector of the public the project will focus on. With a Target audience assigned further research and development of my idea will be much easier and will enable me to tailor my design to be popular. There are 4 categories of people I have considered: 1: Young Teens - this group - though not largely into the music 'scene' do have significant wealth available through their parents. This can be a great asset to the launch of my group - as not only will sales, if the project is popular, be easy to obtain but leaves room for further merchandising - i.e. confectionery, clothing and printed material such as calendars and biographies. With a figure or "icon" established it should be easy to exploit them and therefore the friends and parents. 2: Elderly - The music industry has compiled much research into the elderly and found out that they do not often buy music - mainly focussing on vocal only media such as comedy radio programs, news broadcasts and historical information transmissions. However it should be noted that the majority of "country" and "oldies" albums are purchased by this group. ...read more.

Middle

confectionery, clothing and printed material such as calendars and biographies. With a figure or "icon" established it should be easy to exploit them and therefore the friends and parents. 2: Elderly - The music industry has compiled much research into the elderly and found out that they do not often buy music - mainly focussing on vocal only media such as comedy radio programs, news broadcasts and historical information transmissions. However it should be noted that the majority of "country" and "oldies" albums are purchased by this group. 3: Teenagers - when broadly stereotyped, teenagers spend a significant amount of their collective funds on music, generally favouring the "rock" genre. There is much competition for sales amongst this sector and the music industry has made it common to merchandise as quickly as possible, any "hit" bands or groups. This leaches as much money from them as possible and then a brief few months is allocated to allow them to gather more money before launching the next craze. Merchandising aids advertise a craze as certain musical tastes will be seen as "cool" to follow - further gathering (financial) support. 4: Young people - I am using the terminology "young people" to encompass a very large age range - i.e. 3-9, this group rarely gets direct musical commerce aimed at it - primarily due to the fact that their parents/guardians control nearly all they buy. ...read more.

Conclusion

3: Teenagers - when broadly stereotyped, teenagers spend a significant amount of their collective funds on music, generally favouring the "rock" genre. There is much competition for sales amongst this sector and the music industry has made it common to merchandise as quickly as possible, any "hit" bands or groups. This leaches as much money from them as possible and then a brief few months is allocated to allow them to gather more money before launching the next craze. Merchandising aids advertise a craze as certain musical tastes will be seen as "cool" to follow - further gathering (financial) support. 4: Young people - I am using the terminology "young people" to encompass a very large age range - i.e. 3-9, this group rarely gets direct musical commerce aimed at it - primarily due to the fact that their parents/guardians control nearly all they buy. All the music aimed at this sector is usually a spin-off (merchandising) of another media e.g. television shows. Examples of this are "The Tellytubbies", "Bob the Builder" and "the Tweenies" After some review and deliberation I have come to the conclusion that I will focus on children, this is because there are some existing ideas around, and the market is not yet over saturated. I have designed;, based upon some research, an example CD cover and inlay designed to be appealing to my target audience of children and reflect to parents the moral values and suitability for children the product would have. ...read more.

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