• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Discuss examples of successful campaigns produced by big advertising agencies.

Extracts from this document...


CPP - P3 When it comes to advertising, a small business is more likely to it in house due mainly to the fact that it is very expensive to get an advertising company to do it for you. Where as a small company does not the luxury of having a large advertising budget, they need to do it by the most effective means possible. Three examples of successful campaigns produced by big advertising agencies are: * The Marks & Spencer's "Magic & Sparkle" Christmas Adverts which were made by a firm called Rainey Kelly Campbell Roalfe. It was run up to and including Christmas Eve. These adverts put M&S back on the map for food and clothing, boosting their sales tremendously. The adverts include many famous celebrities including Twiggy and Shirley Bassey, all who reportedly got paid �100,000 and above. * Halifax pioneered an innovative approach to bank adverts in 2000, when it allowed its staff to star in adverts, singing popular songs with the words changed to reflect financial services products. ...read more.


* TV Guides often have a lot of space at the back filled with more information about Television programs so products / services can be linked in with this. * Carry adverts for a broad range of products / services * Low cost per thousand, it becomes a lot cheaper when you are making many thousand copies * Business publications given free to company executives * Kept for a reasonable amount of time, as they do not perish and are harder wearing than a newspaper etc. * The amount of magazines that people often browse at when sitting in waiting rooms. * There is no sound or movement. * You have to book and produce a month in advance. * Many have many pages of adverts so that they could get missed. Posters * Must be clear and quick to the point.. * Relatively cheap to produce and make. * Can be seen again and again. * Can be placed near the shop where the product / service is currently on offer. ...read more.


* Campaigns can be local or national as all of the adverts can be edited onto the beginning of films by the cinema itself. * Book / soundtrack commercials are very effective too advertise for the film at the beginning as they are about to watch the film and may be interested. * Audiences often will chat through the adverts. TV * Hundreds of thousands of people watch TV every day so there is an enormous market to show the product / service to. * Vivid colour and sound though a television, giving the viewer a good visual representation of the product / service. * BBC channels do not have advertisements in them so that will cut down the number of viewers. * There are many channels on Sky that are becoming very specific to certain interests etc, so you are able to advertise to the right audience. * Many people either turn over when the adverts come on, or more recently with the creation of Sky+ etc you can simply fast forward them and skip them completely. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Radio section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Radio essays

  1. Marked by a teacher

    What are the advantages and disadvantages of the BBC?

    3 star(s)

    And after they were focused on the football as the greater commercial provider. In 1990 they start changes that to focus on increased their new channels and they recognize that they have to enter the competitive in the media industry more than being a public service.

  2. Describe popular culture in Britain at the beginning of the 1960's (1960 - 1965) ...

    This affected the youth massively; the fact that it was more independent and faster meant that more youth wanted to get involved and felt as though it was geared more towards what they wanted, not the older generations of their time.

  1. Discuss whether or not the BBC should be allowed to take advertising and sponsorship ...

    of imported programming that are cheap while producing soaps, quizzes and the like that gain large enough audiences'. If the BBC was to take on advertising and sponsorship to fund their new digital channels, it is feasible that the same thing may happen again, ignoring the public service broadcasting ethos of the BBC.

  2. Look at the sources - Were the Beatles were the most popular group ...

    People also thought that the songs that were sung had changed as well, as at the beginni9ng of the 1960's song lyrics were about love, however by the end of the 1960's song lyrics were more about drugs. Examples of this is the famous Beatles song, "Lucy In The Sky With Diamonds" and The Byrd's song, "8 Mile High".

  1. Compare and contrast the origins of television in Australia and Britain.

    From 1993 C4 became a public trust, with a board appointed by the Independent Television Commission, subject to government approval. Now C4 sells its own advertising time, but if revenues do slide below a specific point, ITV companies will be required to assist financially.

  2. What is local radio better at than National Radio?

    National radio presenters do not do this because there are too many roads for them to cover and basically they won't have enough time. So, as an overall point of view on local and national radio I will have to say that local radio is much more informative for people

  1. The radio.

    Luckily, in 1948, Walter H. Brattain, John Bardeen, and William B. Shockley invented the transistor. This machine did the exact same thing as the vacuum tube, but did not have the problems with heat that the vacuum tube did. Thanks to Fessenden, people could now hear things they had never heard before.

  2. History of the BBC.

    The monarch could speak to his people as never before. King George V was first heard on radio during a broadcast from the British Empire Exhibition at Wembley in 1924. The speech was relayed on loudspeakers outside major department stores and the crowds were so large that they stopped the traffic in the road.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work