Discuss examples of successful campaigns produced by big advertising agencies.
CPP – P3
When it comes to advertising, a small business is more likely to it in house due mainly to the fact that it is very expensive to get an advertising company to do it for you. Where as a small company does not the luxury of having a large advertising budget, they need to do it by the most effective means possible.
Three examples of successful campaigns produced by big advertising agencies are:
- The Marks & Spencer’s "Magic & Sparkle" Christmas Adverts which were made by a firm called Rainey Kelly Campbell Roalfe. It was run up to and including Christmas Eve. These adverts put M&S back on the map for food and clothing, boosting their sales tremendously. The adverts include many famous celebrities including Twiggy and Shirley Bassey, all who reportedly got paid £100,000 and above.
- Halifax pioneered an innovative approach to bank adverts in 2000, when it allowed its staff to star in adverts, singing popular songs with the words changed to reflect financial services products. Halifax worker, is the regular star of the adverts. Following the merger with the Bank of Scotland, this practice has continued, with the Bank of Scotland also allowing its staff to take part. These adverts were made by a company called Roberts & Robertson, and it became very successful for them.