• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Discuss the issues raised by media ownership in the production and exchange of media texts in the music industry.

Extracts from this document...

Introduction

´╗┐Jessica Perry Discuss the issues raised by media ownership in the production and exchange of media texts in your chosen media area. In this essay I will be writing about the music industry. The music industry is dominated by 'the big three' being three major conglomerate companies: Sony, Universal and Warner Music. There used to be four majors however EMI collapsed and split into subsidiary companies that were taken over by Sony and Universal. The major labels own many subsidiary labels too, the 3 majors try and have the widest reach possible therefore their subsidiary companies focus on niche tastes as well as mainstream. According to a Music and Copyright report published in 2012, the majors accounted for 74% of physical and digital sales globally, this means that they operate in an oligopoly where a few companies dominate and control the market. I will be focusing on 1 major and 1 independent record label. The major being Sony, a Japanese transnational conglomerate with their headquarters in Tokyo, Japan. ...read more.

Middle

The biggest impact on media ownership in the past two decades has been the digital revolution and the increase in peer to peer file sharing and illegal downloading. Napster, the first illegal peer to peer file sharing website was set up by Shaun Fanning. He started it because him and his friends were fed up with the high prices of music. Many independent record labels like Domino Records suffered as people weren't buying their music, they were illegal downloading it instead. And when record labels managed to put digital locks on their music so it couldn't be illegally downloaded, audiences stopped buying many of its products and went to other sources instead. To this day, many people are still illegally downloading using programmes like UTorrent and websites that have Youtube URL link to MP3 file converters. When the iPod arrived digital downloading started and since has become one of the main sources how people consume music, using programmes and websites such as iTunes, Spotify, Soundcloud and Bandcamp. ...read more.

Conclusion

On the artists page, when clicked on an particular artist, you are directed to the artist's official website. On Domino Record's official website, they too also have a link of all their artists. When you click on a particular artist information about the artist and a discography of their albums appear on the screen. Below each album and single there is a price list for its CD, Vinyl and Digital download. This way they can advertise the artist and give people the opportunity to buy their music. Both websites have their own merchandise page too. Domino Record's target audience tend to go to a lot of gigs, therefore there is a 'Live' link, when clicked there is a calendar of each date and what artist is playing where, this is a good way of earning money through gigs and marketing artists. Sony has a labels page so you can see what labels are signed with Sony, underneath each label is a link to their official website too. This is an effective way of marketing the subsidiary labels and showing how much ownership Sony have over subsidiary labels. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Music section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Music essays

  1. Marked by a teacher

    Music Industry - Four Roles Live Performance A live performer may play in a ...

    For that matter there probably would be no HMV. Well actually this may not be the case anymore. Since the advent of the internet artists and bands have been using website to make it possible for fans to download their music straight onto their hard drives.

  2. The Lion King - Media techniques such as camera angles, music and lighting are ...

    Scar twists his face in pain and says "I killed Mufasa." Simba's face is twisted with exerting pressure to get the vital evidence. The music builds up once more as Simba gains the admission, then all the Subjects turn on Scar to kill him for his deceit.

  1. How successful have your chosen texts been for their industry. (On Beyonce)

    Destinys child were hugely influential to the teen population, destiny?s child started a diva craze, you could say this was beneficial as more teenage girls became independent and strong minded. However, the success of their group wasn?t without group disputes between the band members, the band changed around frequently as

  2. The subject of this dissertation is how feminist beliefs have been expressed in alternative ...

    are positively inspired by the pro-independence lyrics of their songs'. She feels that as the girls grow older they will come to more appreciate the more political stance of 'real' bands like Hole. Similarly, Alice Horton says that issues of rape, abuse and harassment are seen as inappropriate in pop

  1. Chicken Run media essay

    Studying Ginger in more detail, we notice she is wearing a woolly hat and a scarf; this is an example of anthropomorphism as Ginger is shown to have human qualities. Stealthily, Ginger grabs a spoon (insert shot of spoon) and begins to dig.

  2. music production work

    For the chorus we repeated the shot of her singing in a park to keep the video stable and familiar. We were going to make the shots of her love interest black and white but other people didn't see any reason to.

  1. The Arctic Monkeys album Whatever People Say I Am Thats What Im Not and ...

    Many British citizens feel threatened by Murdoch's media power, yet still many of them buy into the My Space idea and the revenue continues building as more and more diverse and newly established bands start using My Space as the beginning of their steps to promote music.

  2. The topic of this research essay is Music CD piracy. Piracy is generally used ...

    The original producer's trademarks and logos are reproduced in order to deceive the consumer into believing that they are buying an original product. 4. Organized crime - It establishes by any enterprise, or group of persons, engaged in continuing illegal activities in order to achieve their primary purpose which is the generation of profit, unconcerned of national restrictions.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work