Discussing and analysing this paint brochure will answer the question, why has the brochure come to be very successful at persuading readers to buy the company's products?

Authors Avatar

A report on the features used on a chosen paint brochure that helps the company sell their products

The following discussion will use the process of analysing a range of paint brochures in order to complete this media coursework. In order to discuss the persuasive techniques used that help paint companies sell their products, the language and format used on one of the chosen paint brochure will be analysed.

The brochure that will be discussed and analysed is the’ crown’ paint brochure.

The purpose of this advertisement is to persuade the reader to buy the companies products. Discussing and analysing this paint brochure will answer the question, why has the brochure come to be very successful at persuading readers to buy the company’s products?

The advertisement is printed on high quality gloss paper. From my point of view, the use of high quality gloss paper produces a brilliant image of the brochure and makes the colours shine when light is reflected off it. This technique used is the key of getting peoples attention. The customer becomes intrudingly amazed at how real the colours look. The use of gloss paper brings out the colours and makes them look realistic. Due to this technique people are persuaded to buy the products and in the process keep them engaged.

The advertisement is laid out with the writing indented on the bottom quarter of the brochure. It is broken up further with new paragraphs every three lines. This layout of the writing makes it less daunting and easier to read giving an opportunity to skim read the information instead of having to read solid blocks of text which is more time consuming and boring for the reader.

The logo, which is in bold italic, attracts the reader’s attention and is written many times, this is so that the reader is reminded many times of the company when finished observing the advertisement. It is like the reader has had the company logo engraved in their minds so that they do not forget them for. The logo is also written at the bottom right hand corner of each page of the brochure. This is extremely effective because before turning every page the reader sees the company logo. This repetitiveness of the logo results in the reader remembering the company name. Therefore when the customer ever thinks about paint, they will remember a special company that they have come across time and time again. And as a result the customer will probably buy paint products from the crown company.

Join now!

The company sells standard every day colours for example green, blue, and red. These standard colours are then mixed and enhanced so that a wide range of colours are available for the customer to buy. This variety of colours shown in the brochure makes the customer aware that the company does not just sell normal every day colours.  If the company had only sold the colours of the rainbow then the customer would be limited to the variety of colours they could buy, and then would probably consume products from a different company leaving the original ’crown’ company one less ...

This is a preview of the whole essay