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E-business feasibility

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Introduction

1.0 Introduction In this recent years, e-business developed rapidly and e-purchasing are coming popular over the world. Many businessmen think e-business is a new change to make more profit, so many dot-com companies set up, and also many tradition stores develop their web page. This let so much competition in the market at the same time, many of the dot-com companies close down before they build up the brand. 2.0 Research methodology In this report will give the information about e-business feasibility nowadays. This will show trading and operating online business and customer perspective. And this can give information of how e-business developments can assess potential for your company growth, and e-business benefit of flexibility. The report is mainly highlighted in 3 areas to show e-business feasibility; 1. How can business online help them to achieve their aim and objective 2. The impact on customer of business online 3. Explain e-business attract customer interest are helping them to meet achievement of aim and objective. The information is coming from I done research on 6 e-businesses case studies on different type and size companies. Some are b2b, and some is b2c. And about the b2b companies will include the brick and mortar and click and mortar structure. 3.0 e-business case studies We are looking in the e-business feasibility, so I did 6 case studies on e-business companies on different structure. Those are including Tesco, Microsoft, Dell computer, Yahoo (search engine), Easyjet and WH Smith. Their overall aim is make profit and expend. They set up some objective to meet this aim. And on below, I will prove business online will help them to meet those aim and objective in a summary. 3.1 Tesco (B2C) - www.tesco.co.uk Tesco was a traditional bricks-and-mortar company, which only had store in high street. Because of nowadays e-business becoming popular in the world, Tesco change the state to a bricks and click combined company. ...read more.

Middle

In the yahoo, are not like other traditional search engine, they also provide services like chartrooms, games, news, e-mail etc. to attract more people to browse their site. More people browse on the site that is more people to see the advertising. That let them to achieve the objectives "end to end internet marketing solutions for advertiser". Yahoo has the services for people open the e-shop on internet. They provide the web space for company website, and advertising on the yahoo website. And if company support yahoo website operation cost, their company will display on the top of the search result. These help yahoo to achieve the objective "to provide most efficient and effective marketing services for the business". Because of the operation website cost is less, put advertising on yahoo the fee is less, and many companies choose to put advertising on yahoo install the other ways. 3.5 WH Smith (B2C) - www.whsmith.co.uk WH Smith is a click and brick combine company. They mainly sell books and stationary. And I find the objectives show on their website, "Fill 50 % of the store manager vacancies in our high street stores with internal candidates", and "keep the customer at the heart of all that we do". In WH Smith website have the career page which shows the vacancies. People can browse and apply the job vacancies thought WH Smith website. That they can wide the career market and the candidates can get the job easier. That helps to achieve their aim "Fill 50 % of the store manager vacancies in our high street stores with internal candidates". Books are ideal for e-shopping. Because the customers are able to read a short review and see the price or other relevant detail to make a decision to buy. Also books are easy to delivery. And the lifestyle are change, many people prefer do e-shopping at home rather than go to the shop. ...read more.

Conclusion

* Protect their data (like card data)- let the customers feel relieve to shopping on your site will make they come back later * Continue update the website- If the customers every time go to your company site are seeing the same thing, they will feel bored and don't come back to shop with you again. So the website needs to update continually. On above case studies have got 2 companies have well design website that achieve those point above. They are tesco and yahoo. 5.3.1 Tesco In the Tesco website they continue update the special offer at the front page and show the products of them for special festival like Christmas and even Chinese New Year, which give the idea for the customer to shopping. And they give the clear and detail description of the products. Their website is with picture and some java page, which attract customer interest to stay. And when you log in to your account to shopping, that will appear safety and security notice, which mean they keep your data safe. 5.3.2 Yahoo Yahoo is search engine and earn from advertising. They get more people to see their customers advertising by provide more services like free e-mail account, game, music and news. They continue to update the services to make sure people have interest to visit the site. They different from other search engine, when the customer website show on the search result, it will have the description, unlike Google just show the name and some word from the website. Also the website with many picture and many page are done in java. Also it keeps security when you log in to the email and other services. 6.0 Conclusion Overall those e-business have done very well design website to attract people interest to visit, let them to achieve them aim and objectives. After did the research that show business online is feasible. Because of it benefit the suppliers and also the customers. ...read more.

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