• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Evaluate the possible ways to market a new product

Extracts from this document...

Introduction

Business Studies Coursework Evaluate the possible ways to market a new product Introduction There are many possible ways that a new product may be marketed. With a product that will be sold world-wide, there is even more scope for ideas. For example, an ad campaign may be hugely successful in one country, but may not be at all successful in another. One such product is the Dyson Contrarotator. This is the latest product from Dyson, the company that is best known for their unique design of vacuum cleaner. They believe that they have improved on the more conventional design of washing machine. So what's wrong with the existing washing machine? Conventional washing machines may seem convenient but their poor performance is a let down. So James Dyson asked his engineers to experiment with every imaginable way of washing: with and without detergent; with detergent but without movement; without water and even by hand. ...read more.

Middle

This washing machine is obviously a product that almost everyone could use and find incredibly useful. The only problem now is making sure people know about it. This is where marketing comes in. Part of Dysons success with its dual cyclone vacuum cleaners is the fact that it let people know how different and innovative its products were. I hope to eventually be able to make a decision on the best way to market this product. My research will include giving questionnaires to the general public, asking managers of electronics shops how they handle the marketing of the machine, sending a questionnaire to the Dyson press office, and adverts already existing in magazines and on television. History of Dysons Marketing Back in the days when Dyson was a name only written on vacuum cleaners, one of James Dyson's triumphs was marketing the cleaner. ...read more.

Conclusion

Competition The main competitors in the washing machine market are Hoover, Whirlpool and a lesser known brand called Miele. Hoover Hoover, a company also best known for vacuum cleaners, most powerful Washing Machine is the Hoover 6AAA Whisper. Its main selling point is the standard of its wash twinned with the amount of volume that the machine actually makes. Whirlpool Whirlpools latest offering is the AWM 5104. They are relying on its unique functions to suit certain materials to hopefully give them the edge against other brands. Miele Miele are mostly depending on low water consumption of the Novotronic W 1903 A to catapult it ahead of its better-known competitors. Its obscurity may be its downfall against other better-established brands. As you can see, the Dysons new machine has healthy competition in the marketplace, and success will hinge on the marketing campaign of each model. Obviously, the richest company will spend more money on their marketing strategy, but that may not as successful as a cheaper yet better-devised strategy. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Produce a marketing strategy for a product or service with a clear understanding of ...

    By looking at my survey, I found that consumers thought it was a good idea and they would go for it. It will be sold as a bulk because they are cheaper to produce. Place Physical distribution management is an important part of the marketing mix.

  2. Viral Marketing

    However, this is most effective when the offer requires another person to take action. Most online contests offer more chances of winning for each referral given. 3. Undercover/Stealth Marketing A viral message presented as a cool or unusual page, activity or piece of news, without obvious incitements to link or pass-along.

  1. Conducting market research to find out who the target market is for a business.

    As you can see from my Action Plan I will be conducting market research, in order to find out who the target market are. After doing this I will analyse the results I have gathered from market research. This will help me to decide how my client can advertise and promote their new business to achieve the best possible outcome.

  2. marketing research

    I would especially like to observe how salesmen and managers carry out routine tasks such as greeting and aiding customers and dealing with customer hassles. Information on these repetitive and mundane tasks could help the firm no end in the future.

  1. As the Marketing Manager of this ice cream firm, CALMOR, I have written this ...

    It should not be a 'one-off' occurrence, which takes place as part of a new product development but continuously on going so that information is collected and analysed for future planning and decision-making purposes. Marketing Research E1 The budget that was allocated to conduct the marketing research was �500,000.

  2. Does the hardsell to distributors work in a new competitive scenario? Is there a ...

    You have done it for me in the past. I am sure that you will be able to sell the quantity I am giving you. In fact, soon you are going to ask for more." The next day Desai met Kapoor and ran his eye over the offstakes of Valley by the various distributors appointed over Girjee's orders.

  1. This advertising campaign is a proposal for Guinness. It details the proposal for a ...

    of Guinness sold), especially African and Caribbean's markets Aspects: First launched in 1802 as West Indies Porter, strongest in taste and alcohol "Cash cow": Guinness Extra Stout This is one of the most famous Guinness' beers after the unassailable Draught.

  2. Hollywood chewing gum in Cyprus, why has its market share fallen.

    The figures speak themselves. The period is ideal and offers a lot of opportunities for market expansion and profit generation. * Consumers these days are highly interested in getting all the benefits from the different products they consume and this includes also the consumption of gum.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work