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Evaluate the possible ways to market a new product

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Introduction

Business Studies Coursework Evaluate the possible ways to market a new product Introduction There are many possible ways that a new product may be marketed. With a product that will be sold world-wide, there is even more scope for ideas. For example, an ad campaign may be hugely successful in one country, but may not be at all successful in another. One such product is the Dyson Contrarotator. This is the latest product from Dyson, the company that is best known for their unique design of vacuum cleaner. They believe that they have improved on the more conventional design of washing machine. So what's wrong with the existing washing machine? Conventional washing machines may seem convenient but their poor performance is a let down. So James Dyson asked his engineers to experiment with every imaginable way of washing: with and without detergent; with detergent but without movement; without water and even by hand. ...read more.

Middle

This washing machine is obviously a product that almost everyone could use and find incredibly useful. The only problem now is making sure people know about it. This is where marketing comes in. Part of Dysons success with its dual cyclone vacuum cleaners is the fact that it let people know how different and innovative its products were. I hope to eventually be able to make a decision on the best way to market this product. My research will include giving questionnaires to the general public, asking managers of electronics shops how they handle the marketing of the machine, sending a questionnaire to the Dyson press office, and adverts already existing in magazines and on television. History of Dysons Marketing Back in the days when Dyson was a name only written on vacuum cleaners, one of James Dyson's triumphs was marketing the cleaner. ...read more.

Conclusion

Competition The main competitors in the washing machine market are Hoover, Whirlpool and a lesser known brand called Miele. Hoover Hoover, a company also best known for vacuum cleaners, most powerful Washing Machine is the Hoover 6AAA Whisper. Its main selling point is the standard of its wash twinned with the amount of volume that the machine actually makes. Whirlpool Whirlpools latest offering is the AWM 5104. They are relying on its unique functions to suit certain materials to hopefully give them the edge against other brands. Miele Miele are mostly depending on low water consumption of the Novotronic W 1903 A to catapult it ahead of its better-known competitors. Its obscurity may be its downfall against other better-established brands. As you can see, the Dysons new machine has healthy competition in the marketplace, and success will hinge on the marketing campaign of each model. Obviously, the richest company will spend more money on their marketing strategy, but that may not as successful as a cheaper yet better-devised strategy. ...read more.

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