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Evaluation and brief for media studies

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Introduction For my A2 Media Studies Practical coursework I have decided to create a local newspaper, as a link from my AS Media Studies Rock music website I will use it as a guideline to produce a local newspaper, using Microsoft Front page and3Dulead I have learnt to work in on these skills to produce images and text in Microsoft Publisher. Also my ambition is to become a journalist in the future, hence to maximise my understanding of tabloid print and broadsheet print I have gained ability in manipulating, editing, cutting, formatting, textures, fonts and sizes helped me to produce a local newspaper I will be using Microsoft fireworks to enhance my skills further as I believe this is the right software for my task. During my AS production brief I had to produce a website I created a website in my AS coursework as I want to go into journalism. ...read more.


In the four local newspapers I analyzed the element that it focuses on crime, anti-social behaviour, sport, tragedies and local authorities. I decided to create a local newspaper after analyzing thoroughly at the codes and conventions. I did this because I needed to find the right product for the correct audience which I gained in my research into alternative newspapers and their coverage, my local newspaper is a red top targeting only the borough of Brent as I thought it would only be effective if my specific target audience came from my area. The genre of a local newspaper applied because the majority of local newspapers in my area are neglected or few of charge. Also, local newspapers are distributed and free for people to take from public newspaper banks. The focus group and research into the audience through the use of questionnaires and the codes and conventions of other local newspapers, allowed the decision I made much easier. ...read more.


For Brent Times we wanted to create it's own unique identity hence through the use of colour especially red on black writing. The representation of Todorov theory was used as equilibrium. Nevertheless for the front page of the Brent Times I decided on having a four page spread column with one news item, with the use of a big headline using informal language. I did not opt for any serious items of news. Instead I opted to fit the story and tell the readers clearly what it is about. The headline of my newspaper is visually striking enough to grab the eye of the readers. It also reflects the newspapers attitude to the news story. The local newspaper represents the borough and has been serving the community for over 150 years The target audience have to know a wide range of vocabulary to be capable to read the newspaper because it contains detailed news stories. The type-face is sans-serif connotes informality and tends to target the less educated. The social significance (impact on the reader) is through the explicit coverage on society and its readers. ...read more.

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