• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Evaluation for child awareness campaign

Extracts from this document...

Introduction

Evaluation I have attempted to produce a 4 spread magazine pages, 2 posters, and a billboard for a campaign on child abuse (mainly focused on sexual abuse). Its aim was to give out several different messages to different audiences. Enigma was one of the main factors in my campaign, and most of the posters were mainly based on people's imagination. I have used a variety of methods and techniques in order to complete my coursework. In my opinion the end product was strong in achieving the aims of the brief; however it was not without its weaknesses. The two posters were very different to both the billboard and the magazine pages. I have purposely done this, in order to give a variety of different techniques that would suit everyone, and that would certainly appeal to the different audiences. Both posters are made up of two contrasting main colours: black and white. In the first poster, the black background connotes the evil and abuse the children are surrounded by in this world, and the white writing representing the ray of pure light that is going to save their innocence. ...read more.

Middle

The phrase "Please sir, I want some more" is very well known, and people immediately relate back to the film when it is said. I decided that by using it, the audience would relate back to the main character, and eventually remember how he was suffering, and how he was begging for help, surely the same as this child. The black and white contrast, and the innocent picture of a vulnerable child looking up, makes it clear what the advert is about, even though it is very enigmatic, since the readers do not know for sure who the child is looking at, or what he is begging for. The word "please" enforces the idea of the child's innocence, especially with the picture of him helplessly looking up. It is mostly directed at parents or adults since it is intertextual with quite an old film, and therefore it would be the more wealthy ones that could afford televisions, to an ABC1 audience. The attempt to set up a narrative for the piece whilst still maintaining an element of secrecy emphasising the conspiracy element of the ...read more.

Conclusion

There were some changes that I have made throughout making the project, in order to give out the exact effect on others. For example, in the posters, I tried to make them very simple and just by using as fewer words as possible I will give out the right message. Therefore this has taken me a while. I did not mention the idea of intertextuality used in my brief, as I have thought of it while creating the poster, same as the other one. The theme of subtle colours was also a difference that I have decided to add whilst making it. For the series of pages, I have applied all of what I have mentioned in my brief, expect for changing the colourful bright picture, in order to give a sense of juxtaposition. The logo is on every single page in my campaign, showing the institution I am using;, "darkess to light". I have also used a graphic programme called "Easy media creator 10 suite" to help in editing my photos, and a digital camera for taking the pictures needed. ?? ?? ?? ?? Alia El bedewi 12C ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Charity Adverts Evaluation

    The last poster contained reassuring words, stating that women and shouldn't suffer alone as the society is there to help. It also attributes what it offers to abused victims and asks for a donation from the reader. This one contained more information due the fact that it was a poster

  2. A brief for an awareness campaign

    However, my use of innovative ideas will make the campaign more appealing, and the enigmatic factors will attract many readers. I will use the idea of including a child's picture in the poster, however unlike the others I will use as much bright colours as I possibly can, that will then be contrasted with the background.

  1. Free essay

    Tetley Evaluation

    The style of the advert like all Tetley Tea adverts was a humorous touch with a peaceful feel. The second advert I choice was Tetley Tea's "Extra Strong" the purpose for this video is the same as advert one but a different Tetley Tea product.

  2. Marketing Media and Audience Feedback

    To increase the level of sports content in the newspaper, there is often extended sports coverage on Wednesdays which has proven very successful. A fundamental aspect of the content of The Sun involves personalities Jane Moore, Fergus Shanahan and Jon Gaunt with the Social Comment, as well as Ally Ross

  1. A Brief History of Coopers. 2

    to produce * New markets, VIC, NSW * Home brew * Increased line of products * Perception of limited range * Limited market growth * Competitor size * Uneducated market S.W.O.T Grid Opportunities 1. New technology to produce 2. New market in Victoria and NSW 3. Home brew opportunities 4.

  2. The marketing campaign for the project is going to be devised for the Coca-Cola ...

    Although certain sectors of the market are becoming fairly mature in many countries, manufacturers continue to innovate in order to maintain growth, with newer product categories such as RTD6 tea and coffee, energy and sports drinks, and other fortified and nutritional beverages beginning to establish themselves across the world.

  1. You have been newly appointed as Promotions Manager to a company - Your task ...

    Over the past five years the average number of patrons attending an AJC race meeting on Saturday has declined from approximately 12,000 to about 10,000. Attendance at a midweek AJC race meeting has fallen from approximately 4,000 to about 2,000 over the same period (www.ajc.org.au).

  2. Visual basic project of the booking system

    = valid/correct and Finish time = valid/correct Then Continue and save the booking to a text file and print out a copy of the booking for the user as Friendly layout Else show a message box asking the user to correctly enter the information needed to process the application.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work