Alia El bedewi 12C
Evaluation
I have attempted to produce a 4 spread magazine pages, 2 posters, and a billboard for a campaign on child abuse (mainly focused on sexual abuse). Its aim was to give out several different messages to different audiences. Enigma was one of the main factors in my campaign, and most of the posters were mainly based on people’s imagination. I have used a variety of methods and techniques in order to complete my coursework.
In my opinion the end product was strong in achieving the aims of the brief; however it was not without its weaknesses. The two posters were very different to both the billboard and the magazine pages. I have purposely done this, in order to give a variety of different techniques that would suit everyone, and that would certainly appeal to the different audiences. Both posters are made up of two contrasting main colours: black and white. In the first poster, the black background connotes the evil and abuse the children are surrounded by in this world, and the white writing representing the ray of pure light that is going to save their innocence. The colours contrast really well together, supporting the stereotypical ideology, of black being a dark and evil colour, and white being the pure angelic colour. The poster is mainly targeted to children, which is why the help line number is in big bold white writing, so that is clear and apparent for the ones who need help. Furthermore, the spotline on the telephone shows how important it is to call, and also showing that this is the only solution. The picture of the child feeling lonely and holding the teddy supports the other picture, as it represents the narrative of the poster, and its aim. It also makes it easier for children to understand it as it is illustrated, and the child’s emotions are clearly shown. The simplicity of my advert was very important as I was determined to try and deliver the right message with as little writing as possible. The poster ends with the words “safety is just on the other end of the phone…it’s never too late” supporting the picture of the phone, and juxtaposes with the child’s picture, as it’s offering the opposite of what the child in the picture is feeling. Even though the words and the simple pictures make the poster appeal to children, however the layout and the colours would also attract adults, making the target an ABC1C2D audience, as it could be for parents, children, relatives, or even anyone aware of this serious matter happening around them,
