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Explain the functions, trends and nature of ownership and control in the British Mass Media

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Introduction

Press & Broadcasting In The UK "Explain the functions, trends and nature of ownership and control in the British Mass Media" Outcome 1 David John Golding In this piece of writing I will attempt to explain the functions, trends and nature of ownership and control in the British Mass Media. At the end I will describe the features of a Mass Media conglomerate. The Mass media is basically any style of text or image that is viewed by a lot of people. For example T.V, radio, newspapers, books, magazines, billboards, etc are all forms of mass media. Some of these can reach millions of people like T.V, where as newspapers usually reach hundreds of thousands and so on. The media gives us things like, news, entertainment, advertising etc. TELEVISION: Television is the biggest form of media in the UK and in most countries in the world. There are two main types of T.V in the UK, public funded and independent. The BBC is publicly funded by T.V licence fees of around �100 that cover all BBC related audio & visual broadcasting. The government does not have any direct influence over what is shown on T.V although there are regulators who decide what is acceptable and what is not. The BBC is controlled by their board of governors of which there are twelve who are appointed by the Crown to ensure that the BBC fulfils its obligations. Among them are National Governors for Scotland, Wales and N. Ireland. One Governor has special responsibility for the English Regions. ...read more.

Middle

There is Commercial Radio and The BBC Radio. The Radio Authority governs commercial radio stations such as Moray Firth radio and XFM. The radio authority is basically the ITC of the radio. Like the ITC it also has no powers over the BBC. The BBC is fully independent. Although there are far more Commercial radio stations than BBC ones, the BBC is still ahead in ratings. The gap between BBC Radio and its commercial rivals has widened recently to show BBC Radio to have a share of 51.4% compared with 46.79% for Commercial Radio. In the neck-and-neck race for reach, the BBC edged ahead with 31.2 million listeners compared with their rivals' 31.1 million. The figures released by RAJAR (Radio Joint Audience Research Limited) cover the period from June 26 to September 17 2000. Radio can change on a daily basis because the control of its output is not restricted. The format usually stays the same although major changes in presentation can happen from time to time. Independent radio station change depending on their income and audience. The better the audience the better the sponsorships and advertisers. Things like audience talk shows on radio where members of the audience can phone in and participate are very successful. The BBC and large independent radio companies are controlled in the same way as they are on T.V. Although the majority are part of larger groups, local radio is controlled by local management. These groups use their own style in the local stations but adapt it to suit the area of broadcast. ...read more.

Conclusion

Current Trends in the Mass Media: When you think of current trends in the media at the moment two things come to mind, digital and conglomerates. A lot of companies are trying to branch out into other fields of the media at the moment. The Scottish media group for one are trying to expand their interests in radio although this could cause problems with it's T.V. franchises. There are regulations set up to prevent certain big companies from taking over the media by branching ever wider into it. However there are discussions about these regulations which could result in big firms having huge ownership or control over certain areas of the mass media. The main trend of the moment has to be the evolution from analogue to digital. T.V. and radio are all a part of the growing trend and it doesn't look like it's going to stop there. Already you can tune in to the radio through digital T.V. as well as go on the internet, shop, play games, the opportunities are endless. The future however lies with a fully digital T.V. without the aid of ugly dishes on the side of your house or cumbersome boxes on top of you tele. With this you will be able to access anything you want. There will be no set programs, no times, just you, your T.V. and the whole media world at your fingertips. You will be able to pick anything to watch, read, here, play, buy, or do from your tele. This astonishing development is proving very expensive to produce, run, and buy if it is ever released. If it is released it will be the main media related technological break through in history. ...read more.

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