Explain why you agree or disagree with the sweeping statement 'Every business should be online'. Provide a range of examples analysed to support your case.

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Task 1 Business Online

Explain why you agree or disagree with the sweeping statement 'Every business should be online'. Provide a range of examples analysed to support your case.

Most companies already have websites, and are taking full advantage of the opportunities that and online presence could give them. Three examples of these companies are: -

* Tesco

* Barclays

* Warner Bro's

All three companies mentioned above have got a website that is used regularly by the general pubic every day.

Tesco

The first of the three I am going to discuss is Tesco. Tesco have become a very large household name over the past 50yrs. When the Internet was introduced to the world Tesco was one of the first supermarkets to put a website up. They put images of products on the website and showed everyone their product range. In doing this, their sales went up and they were, yet again, becoming an even larger company worldwide.

Seeing that they were able to expand on the web, Tesco made it possible to apply for a membership card online, which proved to be a great success for them. Tesco saw this as a way to 'get to know' their market and made sure that they provided the products people wanted. Also it gave Tesco the image of good 'Customer Relationships', which was, and still is, a big thing for any major company.

As the years went by they brought the idea of online shopping to life. It means that people were able to purchase goods without having to leave the house. You could choose all products they desired and have them delivered to your house. The only catch to the purchases is that you have to pay for the products online with a credit card, which some people are reluctant to do in case someone else gets hold of the details.

Since Tesco had grown so much they also started to advertise jobs on the website for different area's of the world. They have a link on the site, which takes you to whichever country you are in the world. Say for example I chose the English site. It would give me a list of counties then a list of all the Tesco supermarkets in that county. After going through this process it gives a list of job possibilities.

The objectives of having a website designed for Tesco was pretty self-explanatory. They were to: -

* Bring new customers to Tesco

* Increase sales

* Give shareholders more reason to stay with Tesco

* Hopefully employ new staff so that they can become even bigger in the future

This is the home page of the Tesco website. All their products are broken down into categories and then into sub categories that helps you find the shopping you need. If unable to find a specific product or service the website has a search button which enables you to locate what you are looking for.

I believe that Tesco made the right decision when putting this site onto the Internet and that they have successfully become the leading supermarket in their Market.
Join now!


Barclays

Among others Barclays bank has been one of the longest running banks we know. Even before designing a website they were very popular and have always been that, and in making their website this image has been upheld.

Creating a website meant many possibilities for Barclays. It meant that people could look at all the sources of finance available to them if they were starting up a business, loans if they are in need of one, mortgage rates, etc.

I managed to find a press release from Barclays website that I think ...

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