Explore some of the ways in which new technologies have had an impact on a media industry you have studied. Make detailed reference to your case study.

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Explore some of the ways in which new technologies have had an impact on a media industry you have studied. Make detailed reference to your case study.

Bauer Media is one of the UK's largest publishing companies and in recent years technology has had a big impact on it.

One of the biggest effects of the growing use of technology is on the websites of Bauer's brands. Closer for example offers different services such as Closer Diets, a dating service, online bingo, horoscopes, competitions and more. This has allowed Bauer to make more money, both from subscribers (some of the services like bingo require payment) and from advertisements (different sections of the website can target ads to different people, e.g. weight loss supplement ads on the dieting pages or clothes ads on the style pages).

Women's magazines like Closer have been affected in different ways than other types of magazines by the increased use of technology. For example, the celebrity part of the magazine can now have a photo taken halfway around the world sent back to them in an instant with the use of digital cameras and the internet. This means that photographers now have to