• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Explore some of the ways in which new technologies have had an impact on a media industry you have studied. Make detailed reference to your case study.

Extracts from this document...

Introduction

Explore some of the ways in which new technologies have had an impact on a media industry you have studied. Make detailed reference to your case study. Bauer Media is one of the UK's largest publishing companies and in recent years technology has had a big impact on it. One of the biggest effects of the growing use of technology is on the websites of Bauer's brands. Closer for example offers different services such as Closer Diets, a dating service, online bingo, horoscopes, competitions and more. This has allowed Bauer to make more money, both from subscribers (some of the services like bingo require payment) and from advertisements (different sections of the website can target ads to different people, e.g. weight loss supplement ads on the dieting pages or clothes ads on the style pages). Women's magazines like Closer have been affected in different ways than other types of magazines by the increased use of technology. For example, the celebrity part of the magazine can now have a photo taken halfway around the world sent back to them in an instant with the use of digital cameras and the internet. ...read more.

Middle

of a woman that's not been airbrushed, but with claims that it does effect girls' self confidence it may do more harm than good. Convergence has also had an effect on Bauer as it now distributes its content on more platforms that just traditional print. Some of Bauer's other non-print platforms are TV (Kerrang, Q), radio (Heat, Magic), internet (most brands) and mobile phone apps (Parkers, Kiss). This convergence has many advantages for Bauer. It allows them to break into different markets with untapped profit, make consumers more loyal to different brands and use different forms of advertising. Overall, it allows them to have greater potential profits and greater power. Media institutions like Bauer use globalisation (selling their products in different countries) with many of their brands. It first of all allows them to break into markets that may not have any competitors in which will provide them with greater profits. Also, a company with established brands around the world will have much greater power than a company with brands in just one company. ...read more.

Conclusion

Getting rid of print based media would also cut down on paper wastage and litter, making the company 'greener' from an environmental standpoint. Because of the internet, different multimedia content could be offered inside the magazine like video or audio and different ways to interact with the magazine could be introduced very easily. However, the loss of print based magazines would involve job cuts and for many people, print based magazines are much more preferable, especially for less technologically experienced people. In conclusion, the growing use of new technologies has had a massive impact on media institutions, specifically Bauer. It's allowed them to reach new markets and get their media to different people using different mediums around the world. At the same time, it's had some negative effects such as contributing to the celebrity obsessed culture of western countries and making paparazzi a lot more competitive. However I believe overall it's had a good effect and in the future will continue to make companies like Bauer innovative. ?? ?? ?? ?? Adam Yoxall 12W ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Newspapers & Magazines section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Newspapers & Magazines essays

  1. How newspapers have changed with time? Impact of television and Internet, target audiences and ...

    The Metro The target audience of The Metro was directed at people commuting to and from London. It seems the majority of readers are male and their news interests span from current affairs, travel, weather, sport and politics originating from the local communities of London.

  2. Media - How are youths represented in the media? And is this representation fair?

    such a good last season playing only once for the senior team for Nottingham Forest. KIDS TODAY Under this category I shall be looking at articles that show the pathway that kids take in life in our modern society. Newspaper: Date: Title: I loved Rachel very much...I didn't give her

  1. Science and the media

    Leaving this story unjustified and places the public still in worry about weather this is true or not.

  2. Compare how far the two magazines you have studied represent idealised lifestyles in both their ...

    They are aspirational because the readers want to be successful and attractive and famous like the celebrities pictured but the people on the front of More are there because the readers look up to them and would like to be like them but accept that they probably never could live

  1. 'The Children's Society' - Media study.

    Ostensibly, the headline is very positive. It suggests a change in Mark's behaviour and in his life style as a whole, but after viewing and exploring the image, the headline is given a completely different meaning. Before studying the image, 'anymore' is the word being emphasised, but after, the stress is on, 'sweets'.

  2. Newspapers were the first form of media text.

    However, it still has a main aim of attracting readers. To do this it uses an element of mystery, quite plainly stating 'mystery of a quiet man'. This grabs attention, as the reader wants to discover what this mystery is and so sparks a flicker of interest, triggering the reader to read on.

  1. The effects of media

    If movies are so bad for children, wouldn't it be easy to just not allow children to see "violent" movies? "The following are the approximate number of deaths recorded in five popular movies: MOVIE DEATH COUNT Die Hard 2 264 Rambo 3 106 The Wild Bunch89 Robocop 2 74 Total

  2. Regulation of the Media.

    Many people have gone on trial for being obscene included Darryn Walker who in 2009 wrote a fictional account of kidnapping, raping and murdering the girl group Girls Aloud calling it ?Girls (scream) Aloud? Representation issues and pressure groups Internet watch foundation is a non-governmental charitable body.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work