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Fitness first are opening a new branch in the Woolwich area, they want to attract a large number of the new members who are prepared to sign a one-year contract. The club is aiming to have similar numbers of men and women

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Introduction

Creative Brief Life-steps - The healthy life is the better life 1. Background Fitness first are opening a new branch in the Woolwich area, they want to attract a large number of the new members who are prepared to sign a one-year contract. The club is aiming to have similar numbers of men and women. The available budget is �20, 000 for a two-month pre-launch promotion. 2. Advertising Objectives and Target Markets > To get a large number of the market to join up as members by offering them memberships at low prices and special offers. > To create awareness of the new fitness club in order to have a good start. The main customers for the new fitness first branch will be those who are obese, people who are healthily obsessed, body builders, teenage children, those with a self-conscious lifestyle whether its male or female etc. however other target markets will be welcome to attend. 3. Advertising Proposition or Brand Promise We offer the easiest ways to look good which means you get better results for your money and for any new member we offer you and a friend a free 1-day pass worth up to �40. ...read more.

Middle

Getting and building evidence of advertising effectiveness is a vital part of decision-making, and managing my advertising and marketing mix. Decisions can be based on experience and previous statistics and data. The media and material that I'm going to use are listed down in the table below. Media Booking time Materials Airing time Exhibitions 2 months between April and May for the price of Tour guide to show them around the gym, refreshments, banners, leaflets, a fitness figure, a small talk about health and deals that will be on offer. Personal trainers to authorise people who are willing to try out equipment etc. It will last for 2months - between spring and summer as that's when most people go gym to look good. Radio 2 months between April and May for the price of A script of what to say, how many times it will get repeated a day etc. It will last for 2months - between spring and summer as that's when most people go gym to look good. (C) Examples of Promotional Materials Promotional materials are a rage of materials that keep people advised of what a company's current work is. ...read more.

Conclusion

A good printer can provide examples and costing. The aim of a brochure is foremost to generate new business through providing information in a way that appeals to the reader. AIDA (attention interest desire action) should be the basis of its design. Loose inserts The advertiser to the publication, to be sent out with the magazine or newspaper, provides inserts, in the form of leaflets, brochures, or other material. You have to produce the materials to be used as inserts, 'Door to door' leaflet drops Large quantity leaflet drops to consumer households and business addresses, without the need for envelopes or normal postal charges, can usually be arranged through the postal services (the Post Office in the UK), so that your leaflet is delivered at the same time as the normal post. Demographic targeting, based on postcodes and population census data, is possible to a degree, and the cost is often inclusive in the distribution charges. Open days and exhibitions The advantage of personal contact is that you actually get to talk to your potential customers, which dramatically increases the chances of getting your message across. But there is a limit to how many people i can target and access using these methods ...read more.

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