• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Fitness first are opening a new branch in the Woolwich area, they want to attract a large number of the new members who are prepared to sign a one-year contract. The club is aiming to have similar numbers of men and women

Extracts from this document...

Introduction

Creative Brief Life-steps - The healthy life is the better life 1. Background Fitness first are opening a new branch in the Woolwich area, they want to attract a large number of the new members who are prepared to sign a one-year contract. The club is aiming to have similar numbers of men and women. The available budget is �20, 000 for a two-month pre-launch promotion. 2. Advertising Objectives and Target Markets > To get a large number of the market to join up as members by offering them memberships at low prices and special offers. > To create awareness of the new fitness club in order to have a good start. The main customers for the new fitness first branch will be those who are obese, people who are healthily obsessed, body builders, teenage children, those with a self-conscious lifestyle whether its male or female etc. however other target markets will be welcome to attend. 3. Advertising Proposition or Brand Promise We offer the easiest ways to look good which means you get better results for your money and for any new member we offer you and a friend a free 1-day pass worth up to �40. ...read more.

Middle

Getting and building evidence of advertising effectiveness is a vital part of decision-making, and managing my advertising and marketing mix. Decisions can be based on experience and previous statistics and data. The media and material that I'm going to use are listed down in the table below. Media Booking time Materials Airing time Exhibitions 2 months between April and May for the price of Tour guide to show them around the gym, refreshments, banners, leaflets, a fitness figure, a small talk about health and deals that will be on offer. Personal trainers to authorise people who are willing to try out equipment etc. It will last for 2months - between spring and summer as that's when most people go gym to look good. Radio 2 months between April and May for the price of A script of what to say, how many times it will get repeated a day etc. It will last for 2months - between spring and summer as that's when most people go gym to look good. (C) Examples of Promotional Materials Promotional materials are a rage of materials that keep people advised of what a company's current work is. ...read more.

Conclusion

A good printer can provide examples and costing. The aim of a brochure is foremost to generate new business through providing information in a way that appeals to the reader. AIDA (attention interest desire action) should be the basis of its design. Loose inserts The advertiser to the publication, to be sent out with the magazine or newspaper, provides inserts, in the form of leaflets, brochures, or other material. You have to produce the materials to be used as inserts, 'Door to door' leaflet drops Large quantity leaflet drops to consumer households and business addresses, without the need for envelopes or normal postal charges, can usually be arranged through the postal services (the Post Office in the UK), so that your leaflet is delivered at the same time as the normal post. Demographic targeting, based on postcodes and population census data, is possible to a degree, and the cost is often inclusive in the distribution charges. Open days and exhibitions The advantage of personal contact is that you actually get to talk to your potential customers, which dramatically increases the chances of getting your message across. But there is a limit to how many people i can target and access using these methods ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Marketing Media and Audience Feedback

    Consideration will be given to further ways of collecting research to use in this unit, with surveys, questionnaires and interviews providing options that can bring unique findings for the assignment. This is a viable option for the writing as the assessment objectives of the unit are not only to explain

  2. The Hoboken Happenings television show and its accompanying Internet web site.

    Our strategic goals are to create a viewing population of .10 percent of the potential number of viewers by the end of the 1st year of the show. Other goals include increasing the customer base of our sponsoring businesses by 5 percent and achieving a break-even profit margin in our first year of business.

  1. American Women as Consumers

    Six in ten single women are homeowners (Editors of Marketing to Women, 2001). This area of female consumers represents an important target for marketers of a large number of goods and services, ranging from travel and entertainment to automobiles and real estate.

  2. As the Marketing Manager of this ice cream firm, CALMOR, I have written this ...

    This would be a geo-demographic aspect as the questionnaires were asked within a small area within Middlesex. Although the best selling liqueur, within these premises does correspond with the favourite liqueur of the respondents. The secondary information retrieved has told me what products are already available and if there are

  1. Does the hardsell to distributors work in a new competitive scenario? Is there a ...

    But Kapoor was persuasive. He said, "That is not a minor issue, Girjee. The advertising is about to begin. But we first need t fill the retail outlets, otherwise how will my advertising work? If we announce a product, then even you will agree that it must be available in the retail outlets!"

  2. Coca-Cola markrting mix

    Promotion can provide information and incentives to purchase the product. Promotion is often talked about as being above or below the line. "Above the line is direct advertising through consumer media such as press, TV, cinema and radio. All other forms of promotion are considered below the line activity.

  1. The principles of marketing.

    Marketing strategies are the way organisations attempt to find out exactly what their customers want, and then to influence customers in the way that is favourable to the organisation. Marketing strategies require detailed research to find out about: * Customer requirements * The right products to develop to meet customer

  2. An investigation Into The Different Marketing Language of Holiday Brochures For Different Age Groups.

    When describing the discourse of the brochures it is easy to assume that one will be more sophisticated than the others and may be superior in lexis and pragmatics. I am expecting to find Forever Young the most sophisticated brochure because it is aimed at the more mature audience, the over 50's.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work