• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Fitness first are opening a new branch in the Woolwich area, they want to attract a large number of the new members who are prepared to sign a one-year contract. The club is aiming to have similar numbers of men and women

Extracts from this document...

Introduction

Creative Brief Life-steps - The healthy life is the better life 1. Background Fitness first are opening a new branch in the Woolwich area, they want to attract a large number of the new members who are prepared to sign a one-year contract. The club is aiming to have similar numbers of men and women. The available budget is �20, 000 for a two-month pre-launch promotion. 2. Advertising Objectives and Target Markets > To get a large number of the market to join up as members by offering them memberships at low prices and special offers. > To create awareness of the new fitness club in order to have a good start. The main customers for the new fitness first branch will be those who are obese, people who are healthily obsessed, body builders, teenage children, those with a self-conscious lifestyle whether its male or female etc. however other target markets will be welcome to attend. 3. Advertising Proposition or Brand Promise We offer the easiest ways to look good which means you get better results for your money and for any new member we offer you and a friend a free 1-day pass worth up to �40. ...read more.

Middle

Getting and building evidence of advertising effectiveness is a vital part of decision-making, and managing my advertising and marketing mix. Decisions can be based on experience and previous statistics and data. The media and material that I'm going to use are listed down in the table below. Media Booking time Materials Airing time Exhibitions 2 months between April and May for the price of Tour guide to show them around the gym, refreshments, banners, leaflets, a fitness figure, a small talk about health and deals that will be on offer. Personal trainers to authorise people who are willing to try out equipment etc. It will last for 2months - between spring and summer as that's when most people go gym to look good. Radio 2 months between April and May for the price of A script of what to say, how many times it will get repeated a day etc. It will last for 2months - between spring and summer as that's when most people go gym to look good. (C) Examples of Promotional Materials Promotional materials are a rage of materials that keep people advised of what a company's current work is. ...read more.

Conclusion

A good printer can provide examples and costing. The aim of a brochure is foremost to generate new business through providing information in a way that appeals to the reader. AIDA (attention interest desire action) should be the basis of its design. Loose inserts The advertiser to the publication, to be sent out with the magazine or newspaper, provides inserts, in the form of leaflets, brochures, or other material. You have to produce the materials to be used as inserts, 'Door to door' leaflet drops Large quantity leaflet drops to consumer households and business addresses, without the need for envelopes or normal postal charges, can usually be arranged through the postal services (the Post Office in the UK), so that your leaflet is delivered at the same time as the normal post. Demographic targeting, based on postcodes and population census data, is possible to a degree, and the cost is often inclusive in the distribution charges. Open days and exhibitions The advantage of personal contact is that you actually get to talk to your potential customers, which dramatically increases the chances of getting your message across. But there is a limit to how many people i can target and access using these methods ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Viral Marketing

    But it runs the risk of being so good that the brand message is lost or the brand name is lost, just like a very interesting TVC where you got everything but the brand name. According to him it is becoming a preferred choice of marketing managers due to impact,

  2. Create ing your own business - create a full plan on a business of ...

    completed the report according to the report sheets Action plan 3, contents Thursday 6th April And finally I am doing action plan three (this) and writing all the reviews Method Jan-Mar Apr-Jun Jul-sep Oct-Dec Total �9938 Flyers A4 single sided flyers (1000)

  1. Marketing Media and Audience Feedback

    The knowledge, understanding and skills required to achieve this are shown below, and will act as evidence to meet the assessment objective. * Feedback evaluated in terms of: o Changes to the product o Changes to the marketing plan * Feedback presented to a client: o Verbally o In a written report o Using graphic formats e.g.

  2. The Hoboken Happenings television show and its accompanying Internet web site.

    However, Hoboken Happenings is content and confident that our company will not only differentiate itself from the competition in terms of information but will be one of the innovative cable and web sites in the Northeast area. Ultimately, all television shows airing in the same time slot as Hoboken Happenings

  1. American Women as Consumers

    As a result, single women are emerging as a significant sector of the general market. Not only is the number of women who choose to remain single rising, but there is also an increase in the number of women living alone.

  2. As the Marketing Manager of this ice cream firm, CALMOR, I have written this ...

    The responses were very varied, from soaps to cartoons (The Simpsons) and Murder Mysteries to car programmes, although the most popular programme was Friends with 27%, Sex in the City came a close second with 20%. The most popular newspaper bought by respondents was The Mirror; this had 33% of answers.

  1. Does the hardsell to distributors work in a new competitive scenario? Is there a ...

    But Kapoor was persuasive. He said, "That is not a minor issue, Girjee. The advertising is about to begin. But we first need t fill the retail outlets, otherwise how will my advertising work? If we announce a product, then even you will agree that it must be available in the retail outlets!"

  2. Coca-Cola markrting mix

    This would include direct selling and promotional activities such as incentives." (Marcouse, 1999, p68). A range of techniques can be employed and these are known as the promotional mix. These techniques consist of: * Advertising * Sales promotion * Sales force * Personal relations * Other promotional activities The mix

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work