From your own research choose four advertisements and write a detailed analysis of each, examining the ways in which presentational devices are employed.

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From your own research choose four advertisements and write a detailed analysis of each, examining the ways in which presentational devices are employed

The four examples of advertisement I have chosen to write about are the ‘Boss No.1’, the ‘Bertolli’, ‘Castilla Y Leon tourism’ and the ‘Egyptian Tourist Authority’. I chose the ‘Boss No.1’ advertisement for its use of colour co-ordination and I chose ‘Bertolli’ for its use of humour and I chose the ‘Castilla Y Leon tourism’ for its use of humour. Finally, I chose the ‘Egyptian Tourism Authority’ for its use of language to sell its product.

The ‘Bertolli’ advertisement uses humour that would appeal to an adult audience. I think that this advertisement is aimed at adults who would like to live a healthier lifestyle by lowering their cholesterol. I think this as the designers have stressed the point that olive oil spread has smaller amounts of saturated fat in it than butter which will reduce high blood pressure and lower your cholesterol. The logo, which is placed at the bottom of the page, is just a picture of the packaging of ‘Bertolli’. This will help the reader to remember what to look for when they are buying food.

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Finally, the picture of the smiling old man is also trying to show that olive oil is very good for you it. It does this by having an old man who is still running as if to prove that “Bertolli” really does keep you healthy throughout your life. Furthermore, the Mediterranean implications, such as the Mediterranean background and the man who has a t-shirt with the Italian flag on it, are important as on the text on the bottom of the page it says “Mediterranean people have olive oil spread instead of butter”.

The second advertisement I have ...

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