Finally, the picture of the smiling old man is also trying to show that olive oil is very good for you it. It does this by having an old man who is still running as if to prove that “Bertolli” really does keep you healthy throughout your life. Furthermore, the Mediterranean implications, such as the Mediterranean background and the man who has a t-shirt with the Italian flag on it, are important as on the text on the bottom of the page it says “Mediterranean people have olive oil spread instead of butter”.
The second advertisement I have decided to analyse is “Boss No.1”. I think that the target audience is men from the ages 25-45. The picture, situated in the middle, of the page shows the type of person who would wear “Boss.No.1”. This man is obviously a rich business man, this is shown by his gold fountain pen, his diary and his gold marriage ring, and is wearing an expensive looking suit. This gives the reader something to aspire to. It makes them want to be perceived like the man in the picture, a success in life. Furthermore, this implies that if you do not wear this perfume you are obviously unsuccessful. One of the other main points this picture is trying to put across is that perfume for men is fashionable and if you do not wear it you are unfashionable.
Placed just underneath the picture, the logo is simply just the packaging of the product. This helps the audience to know what to look for when trying to buy product. Furthermore, the logo is the same style, pin-striped, as the man’s suit. Underneath the logo, is the slogan “The Fragrance for Men”. The “The” in the slogan implies that it is the only perfume for men and that all other perfumes for men are inadequate.
The next article I am going to analyse is the “Castilla Y Leon” tourism advertisement. Smiling seems to be the theme for this advertisement, the main reason for this being the slogan, which is situated at the top of the page: “Smile! You’re in Castilla Y Leon”. Furthermore, all the models are smiling in the advertisement and the sun is shining which people associate with happy positive energy. Additionally, there is a big smile across the centre of the page. All these smiling images are trying to drill the idea that this is a happy place to be into the audience’s head.
Obviously, the target audience for this advertisement are adults with families due to the fact that the models, in the picture, are a family and there would be no point in having a family on the advertisement if it had no relevance to the product. Natural beauty is another main idea in this advertisement as behind the models is a cliff which looks very picturesque in the sun. Furthermore, underneath the logo are three lines of writing summing up Castilla Y Leon the second line is: “Discover its true nature”.
The final advertisement I am going to analyse is “Egyptian Tourism Authority’ advertisement because of its use of language to sell a holiday. On the top of the page, is an eye-catching title. It is eye-catching as the writing is white and bold and is on a bright, orange background. Furthermore, the text summarises you’re reading about perfectly.
I think that the target audience for this holiday are quite rich couples. I think this because the designers make the holiday seem expensive by using words such as: “Lush”, “Championship-quality” and “Five star hotels”. Moreover, I think this is a couple’s holiday instead of a family holiday as it doesn’t seem to have much appeal to children. Instead it talks of historic beauty such as: “Civilization of the Pharaoh’s whose artefacts include some of the most spectacular finds ever unearthed” and natural beauty: “Pristine white beaches” and “Romantic cruises down the Nile”.
Another interesting aspect of the design is the colour scheme. It is yellow and orange which are colours you would associate with Egypt due to fact of its many deserts and constant sunshine.
Vocabulary in this advertisement is used to brilliant effect, to making the holiday seem unmissable by using words such as: “Unforgettable”, “Beautiful”, “Magnificent” and “Magical. Another feature that the designers have added are pictures. Obviously, there has been a lot of thought put into the choice of picture. The middle photograph is a beautiful, picturesque beach with hardly any people on it. This is very important as they are trying to stress the point that Egypt is not busy and bustling like an ordinary holiday destinations. Finally, the picture on the bottom shows an ancient civilization, which is obviously a big tourist attraction but there is hardly anybody there. Again this is stressing the point that Egypt is a getaway from the busyness of everyday life.
All these advertisements use a variety of different types of devices to appeal to
their target audiences. The “Bertolli” advertisement used humour. The “Boss No.1” used images. The “Castilla Y Leon” used slogans and images and finally, “Egyptian Tourist Authority” used sophisticated vocabulary.