• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

From your own research choose four advertisements and write a detailed analysis of each, examining the ways in which presentational devices are employed.

Extracts from this document...

Introduction

From your own research choose four advertisements and write a detailed analysis of each, examining the ways in which presentational devices are employed The four examples of advertisement I have chosen to write about are the 'Boss No.1', the 'Bertolli', 'Castilla Y Leon tourism' and the 'Egyptian Tourist Authority'. I chose the 'Boss No.1' advertisement for its use of colour co-ordination and I chose 'Bertolli' for its use of humour and I chose the 'Castilla Y Leon tourism' for its use of humour. Finally, I chose the 'Egyptian Tourism Authority' for its use of language to sell its product. The 'Bertolli' advertisement uses humour that would appeal to an adult audience. I think that this advertisement is aimed at adults who would like to live a healthier lifestyle by lowering their cholesterol. I think this as the designers have stressed the point that olive oil spread has smaller amounts of saturated fat in it than butter which will reduce high blood pressure and lower your cholesterol. ...read more.

Middle

Placed just underneath the picture, the logo is simply just the packaging of the product. This helps the audience to know what to look for when trying to buy product. Furthermore, the logo is the same style, pin-striped, as the man's suit. Underneath the logo, is the slogan "The Fragrance for Men". The "The" in the slogan implies that it is the only perfume for men and that all other perfumes for men are inadequate. The next article I am going to analyse is the "Castilla Y Leon" tourism advertisement. Smiling seems to be the theme for this advertisement, the main reason for this being the slogan, which is situated at the top of the page: "Smile! You're in Castilla Y Leon". Furthermore, all the models are smiling in the advertisement and the sun is shining which people associate with happy positive energy. Additionally, there is a big smile across the centre of the page. All these smiling images are trying to drill the idea that this is a happy place to be into the audience's head. ...read more.

Conclusion

It is yellow and orange which are colours you would associate with Egypt due to fact of its many deserts and constant sunshine. Vocabulary in this advertisement is used to brilliant effect, to making the holiday seem unmissable by using words such as: "Unforgettable", "Beautiful", "Magnificent" and "Magical. Another feature that the designers have added are pictures. Obviously, there has been a lot of thought put into the choice of picture. The middle photograph is a beautiful, picturesque beach with hardly any people on it. This is very important as they are trying to stress the point that Egypt is not busy and bustling like an ordinary holiday destinations. Finally, the picture on the bottom shows an ancient civilization, which is obviously a big tourist attraction but there is hardly anybody there. Again this is stressing the point that Egypt is a getaway from the busyness of everyday life. All these advertisements use a variety of different types of devices to appeal to their target audiences. The "Bertolli" advertisement used humour. The "Boss No.1" used images. The "Castilla Y Leon" used slogans and images and finally, "Egyptian Tourist Authority" used sophisticated vocabulary. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Peer reviewed

    Ralph Lauren Ads for Men and Women: A Semiotic Analysis. For the purpose ...

    5 star(s)

    The fair hair of the female model against the dark hair of the male model is a paradigmatic structure within the advertisement. Figure 2 also has a syntagmatic pattern. The iconic image of the bottle is dark as is the hair of the male model, were as the white clothes

  2. Advertisement Analysis

    They have done this because she is the image that is most likely to attract the audience. The text is at the top left hand corner of the page and the bottom right hand corner of the page. This creates balance for the eye.

  1. Analyse how structural and linguistic devices are used to target a specific audience in ...

    The other advertisement ADVERT 2 Those who can, teach. is a glossy, feels expensive, double page advertisement, part of a brochure which encourages people to join the teaching profession. The brochure was produced by the government Teacher Training Agency but this connection is low key, as the ad looks more like a Benneton ad.

  2. My objective is basically to research into the different kinds of flavours that I ...

    Television, national newspapers and regional newspapers are the common methods of advertising and in the past most money has been spent on these methods to advertise by companies. This is some useful information, which I can use for my marketing strategy when I will decide what kind of promotion I will use.

  1. Semiotic Textual Analysis.

    This means that if we use South African products then we could be helping a young innocent child out, just like the one in the photo. Thus we see how the advertiser plays on our commiseration. Although the advertiser claims to be giving us a choice- "It's your choice..."

  2. Discuss and apply the theory of semiotics-'the science of the sign', to three advertisements ...

    Without him she has nothing. Her hands and her angle towards the male give the impression that she does not want to show any affection towards him. "How we angle ourselves to others is another way of sending messages about relationships" (Fiske, J.

  1. business four ps

    Here is a graph to display the results of the observation of customers: The average age is 45-55. At this age most women are housewives and do not work therefore they would have more time to visit the salon and the men may have retired at this age.

  2. The aim of this project is to systematically stylistically analyse Credit Card advertisements from ...

    sense, but is expected to infer the notion of expense, affluence and privilege. Similar to ?TSB,? ?A&L? use the word ?premier? which is referent to ?account.? This proposes undertones of semantic loading, in which ?premier? is inferred to be paramount, influential and above all, significant.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work