• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Functional areas within business.

Extracts from this document...

Introduction

Large business organisations like Tate and Lyle divide themselves into different functional areas, this is because they have to be well organised to make all their aims and objectives possible and to make it an even easier place to work so that it can be more productive. There are different teams of people who are split into different functional areas so they are able to make the business operate more efficiently. All of the functional areas aren't dependent on each other but have to work closely together for Tate and Lyle to operate. There are seven different functional areas of a business and they are: Finance Administrations and I.C.T Operations Marketing and Sales Research and Development Customer Services Human Resources The three Functional areas we are going to write about are Finance, Marketing and sales and Operations. ...read more.

Middle

Finance The finance department is where all workers wages/salery get sorted out and to decide what the company's money is going to be spent on which part of the business and how much will be spent and they could even put money into other businesses for a good reputation. Marketing and sales Tate and Lyles don't sell their product to customers who walk into a shop, they sell them to industries that then sell them to customers, but not all industries sell them, some buy them from Tate and Lyle to use in their own products. Tate and Lyle have to carry on with old products as well as introducing new ones for customer satisfactory. ...read more.

Conclusion

To do this they would have to go on the street to ask customers to fill in surveys or questionnaires, or another way to do this they would have to get information from another place such as the Internet. Promotion is advertising, keeping customers aware of products and trying to persuade potential customers to try their product. To make these advertisements they had to send contracts to advertising agencies to design an ad campaign. About two years ago Tate and Lyle had a campaign were the chef Gary Rhodes was using Tate and Lyle products in a cooking advertisement. Other ways of promoting products is on billboards, posters, magazines and the Internet. Sales is making sure products are being sold. Tate and Lyle have got a sales team where they work with customers and make sure they are happy with what they have bought. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Boots: Functional Areas.

    You can divide the population as a whole into many different groups of people or segments that have something in common. Segmenting the market makes it easier to identify groups of people with the same consumer needs and wants.

  2. Viral Marketing

    An experience is said to be complete once a user submits his feedback which could be a score or his contact details or has responded in the desired manner. Technically the number of users accessing the content can be mapped and targeted on the basis of their profile, however other

  1. The principles of marketing.

    Also it shows that ITV would be the best one to use. I would also have a sales person at the entrance talking about the new image which will try to persuasive the customer it is better and worthwhile. This would be good as the customer will be able to

  2. As the Marketing Manager of this ice cream firm, CALMOR, I have written this ...

    The products that are closest to this that are already established and popular products are Vienetta and Carte D' or. Place The main places that should stock this product (both the lolly and the pack of portions) should be all the supermarkets.

  1. Create ing your own business - create a full plan on a business of ...

    Price- the prices will vary accordingly to the contract or handset which is up for purchase the price will be reasonably close to the prices of competitors but it needs to be large enough to make a significant enough profit.

  2. marketing research

    "MARKETING" - THE ESSENCE BEHIND IT In today's cut-throat commercial world, marketing is absolutely essential for any firm in any field, in order to counter competition and be successful. And despite marketing being a very important topic in today's business world, the simple question: "What is marketing?"

  1. Marketing Opportunities Business Report - A report for the directors of Venetian Ices Ltd.

    the reception a new product is likely to receive. The biggest down side of field research is that it is usually quite costly. Desk research is gathering data that already exists and used for another purpose and has been recollected because someone else has carried out the main research and work involved.

  2. Promoting Business Activities. For this assignment I am going to use a small business ...

    Many cities are seeing a big return of local newspapers. In the area that Mucklow and Hardy are situated the local papers are the Lincolnshire Echo, The Target, and the Chronicle. Small neighborhood papers focus on a particular part of town.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work