• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Functional areas within business.

Extracts from this document...

Introduction

Large business organisations like Tate and Lyle divide themselves into different functional areas, this is because they have to be well organised to make all their aims and objectives possible and to make it an even easier place to work so that it can be more productive. There are different teams of people who are split into different functional areas so they are able to make the business operate more efficiently. All of the functional areas aren't dependent on each other but have to work closely together for Tate and Lyle to operate. There are seven different functional areas of a business and they are: Finance Administrations and I.C.T Operations Marketing and Sales Research and Development Customer Services Human Resources The three Functional areas we are going to write about are Finance, Marketing and sales and Operations. ...read more.

Middle

Finance The finance department is where all workers wages/salery get sorted out and to decide what the company's money is going to be spent on which part of the business and how much will be spent and they could even put money into other businesses for a good reputation. Marketing and sales Tate and Lyles don't sell their product to customers who walk into a shop, they sell them to industries that then sell them to customers, but not all industries sell them, some buy them from Tate and Lyle to use in their own products. Tate and Lyle have to carry on with old products as well as introducing new ones for customer satisfactory. ...read more.

Conclusion

To do this they would have to go on the street to ask customers to fill in surveys or questionnaires, or another way to do this they would have to get information from another place such as the Internet. Promotion is advertising, keeping customers aware of products and trying to persuade potential customers to try their product. To make these advertisements they had to send contracts to advertising agencies to design an ad campaign. About two years ago Tate and Lyle had a campaign were the chef Gary Rhodes was using Tate and Lyle products in a cooking advertisement. Other ways of promoting products is on billboards, posters, magazines and the Internet. Sales is making sure products are being sold. Tate and Lyle have got a sales team where they work with customers and make sure they are happy with what they have bought. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Boots: Functional Areas.

    You can divide the population as a whole into many different groups of people or segments that have something in common. Segmenting the market makes it easier to identify groups of people with the same consumer needs and wants.

  2. The principles of marketing.

    With the physical distribution system, I will have to make sure that there is enough stock to go around, if there isn't enough stock then Coca-Cola could lose customers. I will have to make sure with my strategy that there is enough warehouse space to put stock in I will

  1. Marketing Opportunities Business Report - A report for the directors of Venetian Ices Ltd.

    9 of the Appendix) and as they can see the ice-cream counter, with appealing promotions, they will be likely to buy Ben and Jerry's ice-cream on impulse. As the marketing director, Stephanie Wallace, is keen to introduce franchising into Venetian Ices Ltd I researched into the affect franchising has had on companies in the ice-cream market.

  2. Viral Marketing

    The Commercial message will be less peripheral and more involving with information being part and parcel with the program with which the individual is interacting. 4. Finally, in terms of style and substance, the "commercial" message will move from glib and superficial titillation with intangible rewards to substantive value-added "infotainment" with immediate and tangible rewards.

  1. Create ing your own business - create a full plan on a business of ...

    I will need to know about the consumers in a local area to the shop (harrow near shopping centre) Product- the products will obviously be mobile phones. Slash will provide different mobile phones from the latest phones to the old cheap and cheerful ones.

  2. marketing research

    STEP 3 Considering what I feel is the target market segment of this store, I have short-listed the following advertising mediums that the prospective owners can use to good effect. These methods are shown on the next page: * Internet * Specialist magazines I have chosen these three methods of

  1. As the Marketing Manager of this ice cream firm, CALMOR, I have written this ...

    There would also be a market for liqueur ice cream within restaurants and public houses. For the advertising aspect The Mirror, ITV, Channel Four and the basic Sky channels would be the best to advertise within. The most popular programme watched by the respondents was Friends.

  2. Promoting Business Activities. For this assignment I am going to use a small business ...

    Many cities are seeing a big return of local newspapers. In the area that Mucklow and Hardy are situated the local papers are the Lincolnshire Echo, The Target, and the Chronicle. Small neighborhood papers focus on a particular part of town.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work