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GCSE Coursework - Media Essay

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Introduction

Comparison of Levi's Advertisements to our own advertising campaign. Advertising is selling a product using images, words, and sounds to make a profit. The two main purposes of advertising are to influence people to buy the product that is being advertised and to make a profit. There are many forms of advertising, which are used, and each of them is effective in their own ways. Forms of advertising include television, newspapers, radio, leaflets, billboards, buses, magazines, and the Internet. Famous people like sports players and models are also a widely used form of advertising. Some types of advertising may appeal to certain types of audience more than others for example advertising in certain magazines limits the target audience to the people that read that magazine. Most advertisements are made according to the likes, dislikes, and interests of the target audience. The target audience being the group of people to which the advertisement is aimed at. The aim of advertising is to make the target audience buy the product, which is being promoted. We looked at Levi's Jeans and their advertising campaign. We watched 12 of their TV advertisements and worked on the denotation and connotations of them. We then designed our own advertising campaigns that were intended for people like ourselves. In this essay I will be looking at the Levi's Jeans campaign and our own campaign. The essay will also include a comparison of our advertisement and the Levi's Jeans campaign. ...read more.

Middle

In the film advertisement a girl walks into the nightclub wearing a gorgeous, sexy-looking, red dress, she tries to attract the attention of one of the boys there but he does not seem to be interested. Angrily she leaves the club, returns wearing a pair of jeans, the music stops, and everyone is suddenly in awe of the girl's casual fashion. The other people that were present at the club give the girl admiring glances and the boy whose attention she was previously trying to get walks towards her. The girl who now thinks she is very special ignores him and goes for another boy that was at the club. The basic storyline of our advertisement is appropriate for our target audience because it is something that they are always trying to do. (Attract the opposite sex) The connotations of the smart red dress that the girl was wearing the first time she entered the club are meant to be feminine, sexy, and daring. The fact that she does not get the boys attention wearing the dress proves that jeans are more feminine, sexy, and daring than a dress. The name for our brand of jeans was Zodiac. We chose this name because many teenagers believe in horoscopes and mystery. A name like Zodiac would influence the target audience because it would make them think that buying the jeans would have a positive effect on their fate. ...read more.

Conclusion

Our main method of appeal is something that teenagers can relate to more easily. The characters that we used in our advertisement are very different from the people used in Levi's adverts because the people in our advert are realistic and have different ethnic backgrounds. The storyline of our advert could be altered so that it would attract the target audience of Levi's adverts but because we do not have close - ups of human flesh and underwear the main method of appeal has changed and the target audience respectively. In conclusion, I would say that there are different advertisements that appeal to different people and the main reason for this being that everyone has different interests, likes and dislikes. For example a target audience that is aged between 22 and 27 would be attracted to the Levi's adverts because they are interested in sex and can relate to that sort of stuff. Whereas on the other hand teenagers aged between 14 and19 would be attracted to our advert because they can relate to our theme and ideas. Because the target audience for Levi's adverts was young people that are white and in their early twenties the adverts were made accordingly. The same goes for our advertisement it was made with our target audience in mind so it would not appeal to white people in their early twenties and the Levi's adverts would not appeal to us. ?? ?? ?? ?? 1 ...read more.

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