• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

GNVQ Business - Legal and Ethical Restrictions

Extracts from this document...

Introduction

Legal and Ethical Restrictions (Constraints) Affecting Promotional Campaigns Whilst planning and carrying out the promotional activities I must be aware of the laws that may affect them. These laws could be the following: Trade Descriptions Act 1968 - The Trade Descriptions Act 1968 is an Act which prevents manufacturers, retailers or service industry providers from misleading consumers as to what they are spending their money on. Applying a false trade description to goods is an absolute offence. I.e., provided it is shown that the description was applied and was false the offence is proved and the accused has to prove certain defences in order to escape conviction. How this might affect the promotional activities - The Trades Descriptions Act of 1968 may affect promotional activities I plan to carry out for the launch of Cadbury's Fuse Bar. This is because the act makes it illegal to mislead consumers and give false information on the product/service they are paying for. This means that whilst carrying out the promotional activities for the launch of the Cadbury's Fuse Bar I will have to make sure that no misleading and/or false information is given to the consumer. ...read more.

Middle

This is because the act makes sure that goods are as described. Whilst carrying out the promotional activities for the launch of Cadbury's Fuse Bar I will have to ensure that the product is described accurately. Customer Protection Act 1987 - The Customer Protection Act governs both the pricing of products and product safety. The way in which prices are presented to customers is controlled by a very detailed code of practice. This covers most forms of promotional marketing. There are rules which deal for example with how sale prices can be claimed, introductory offers, recommended prices and free offers. How this might affect the promotional activities - The Customer Protection Act of 1987 may affect the promotional activities I plan to carry out for this promotional campaign. Morality and Ethics of Advertising Businesses must also act morally and ethically when promoting their products and services. This means that businesses should act in an "acceptable" way when promoting products and services. Organisations that monitor business behaviour include: Trading Standards Institute - The Trading Standards Institute, formerly the Institute of Trading Standards Administration (founded in 1956), formerly the Incorporated Society of Inspectors of Weights and Measures (founded in 1881), is the professional association which represents trading standards professionals in the UK and overseas. ...read more.

Conclusion

As they can stop harmful, misleading and offensive advertising I must make sure that my promotional activities do not cause offence, give out misleading information and are not harmful to any consumer. For example if a chose to include a swear word in my magazine advertisement for the Cadbury's Fuse Bar, the ASA would most likely not allow the advertisement to continue being published/used. The Independent Television Commission - The Independent Television Commission (ITC) licensed and regulated commercial television services in the United Kingdom (except S4C in Wales) between 1 January 1991 and 28 December 2003. In 1988, the Broadcasting Standards Council was set up to monitor 'taste and decency' on television. In 1990, large-scale changes brought about the Radio Authority, the privatization of the IBA's engineering division as NTL, and formation of the Independent Television Commission. The ITC has ceased to exist from 18 December 2003 and its duties have been assumed by Ofcom, the Office of Communications. Ofcom is the independent regulator and competition authority for the UK communications industries, with responsibilities across television, radio, telecommunications and wireless communications services. How this might affect the promotional activities - ITC/Ofcom may affect the promotional activities I intend to use. Sources: http://www.wikipedia.org, http://www.ofcom.org.uk, http://www.asa.org.uk/asa/, http://www.tsi.org.uk/ ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Produce a marketing strategy for a product or service with a clear understanding of ...

    The religion speculation about Coca-Cola sign affected my strategy as I thought what if people stopped drinking it because of this. I knew a few would. I thought about it thoroughly and came up with the conclusion that it

  2. The principles of marketing.

    This strategy can be developed as a marketing advantage. Coca-Cola must make sure that when advertising or making their product, they don't harm the environment factors such as pollution. This movement towards responsible marketing is an acceptance by most organisations that they have a responsibility to serve their stakeholders.

  1. Marketing Plan for Lloyds TSB

    [Advertising that is visual and includes a Porsche will have an additional benefit of advertising Porsche products, which partnered with Lloyds to give Porsche buyers complimentary high interest accounts ("Porsches New 911 and Lloyds Unite"). Porsche and Lloyds can share the advertising costs as well.] � Appeal to the security conscious consumer.

  2. Viral Marketing

    The following points should be kept in mind while developing a viral marketing campaign. 1. Gives away free products or services Viral marketing practices are a form of 'delayed gratification' to the marketers. They do not receive instantaneous profits, but the later benefits are huge.

  1. Create ing your own business - create a full plan on a business of ...

    This means advertising the product. * Place- this involves making sure the product is in the right place at the right time, so the customers that want to buy it can do so. Marketing Mix for Slash Slash is a company that is looking to make profit through mobile phones.

  2. marketing communications for cider

    of age group 25-44 which includes the heavy, medium and light users of the cider. TARGET MARKET: The target market to launch the campaign will be the specialist boutique ciders which is a sub market of the premium ciders. It will be positioned in the south east and south west

  1. Media Marketing Plan

    This research body will also assist primary and secondary market research by means of newspaper circulation and readership, indicating whether there has been an increase in the number of consumers and inevitably sales volume. They will also create an audience profile for the newspaper which will prove whether market research has been successful.

  2. Consumer Behaviour

    Research remains active after the advertisement has been executed. Often a finished print ad or broadcast commercial is tested before it appears in print or on the air, and it is not unusual to track the effect of advertising in the marketplace during the course of a campaign. The objective of any advertisement is to convince people that it

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work