GNVQ Business Promotion The product I shall be investigating will be Cadbury crme egg. I am going to be re launching this product

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Business Studies - Promotion

The product I shall be investigating will be Cadbury crème egg. I am going to be re launching this product. I feel this product needs to be re launched because recently there hasn’t been much advertisements about Cadbury crème egg.

History

Cadbury has been associated with chocolate since 1824, when John Cadbury opened his first shop, establishing a flourishing dynasty that today provides the world with many of its favourite brands of chocolate.

Cadbury Crème Egg was introduced by Cadbury brothers in the early 1920's and was first available in 1923, but the Crème Egg as we know it today was not made until 1971.

Promotional Objectives

I will have promotional objectives, which I want to achieve with this portfolio. Here are my objectives I want to achieve:

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  •  To inform customers about Cadbury crème egg
  • To keep Cadburys ahead of its competitors
  • To change the image of Cadbury crème egg
  • To maintain and increase sales.

These objectives will be used as necessary, all these objectives try to keep sales at a level which is satisfactory for the business.


I am trying to re-promote Cadbury crème egg because Cadburys main rival Kit Kat are the market leaders. I want Cadburys recreated and want it to become market leaders.

Promotional Activities

Here are the different types of promotional activities that could be used to re-promote ...

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